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Click on the button below to subscribe and wait for a new Facebook message from the TC Messenger news bot. Global ad spend is on track to grow 5.5% this year to $537 billion, while Internet advertising will account for nearly one-quarter of that, at $121 billion, according to the latest forecasts out from ZenithOptimedia, a division of ad giant Publicis. As a point of comparison, in 2013 global ad spend was $503 billion, according to the same researchers. The researches note that mobile includes all Internet ads to smartphones and tablets, including display, classified, search and in-app ads. ZenithOptimedia says that Internet advertising will remain the fastest-growing category for ad spend, although its pace is slowing down somewhat. Within that, display at 21% is outpacing that growth, and even more impressive is the rise of social media advertising, which is currently growing at 29% each year.
Part of this is down to audiences — Facebook is now at well over 1 billion users and will soon cross 1 billion on mobile alone — and part is down to the rise of ad tech, which not only lets brands and businesses have more control over what they buy and where it’s being seen, but also provides a greater amount of data to be able to measure the impact that their marketing investments are having.
Online video — whether its market-leading YouTube or the many other avenues people have these days to consume video on the Internet — will outpace display ads, but not social media ad investments: it will grow 23% this year. Interestingly, the growth of paid search seems to be slowing down by comparison to all of the above (but, of course, not in comparison to traditional media; more on that below). In terms of how digital ad spend  is comparing to other mediums, television is still outpacing the rest of the market in terms of total ad spend, and it will continue to do so for years to come.
We were the first agency to apply a rigorous and objective approach to improving the effectiveness of marketing spend.
We did this because we knew it was our clients’ number one priority, and we called it ‘Return on Investment’ or ‘ROI’. Internet Users in India will cross 300 million mark by December 2014 according to ‘Internet in India 2014’ report jointly published by the Internet and Mobile Association of India (IAMAI) and IMRB International. The acceleration of internet growth in India can be gauged from the fact that India took 10 years to move from 10 to 100 million.


In comparison, China has around 650 million internet users accounting for around 43% of their population.  United States has roughly 279 million users accounting for roughly 47 percent of their population. At 302 million internet users by end of December 2014, India will overtake (if not already) United States as the second largest country in the world in terms of number of internet users with penetration of around 24 percent.
The report states that the healthy growth in internet users has been driven by rural Indians who are now increasingly accessing internet either on their mobile phones or computers.
By end of December 2014, Urban India will have 190 million internet users (63%), while rural India will have 112 million (37%).
According to the report, 52 million new internet users will be added in first six months of 2015. When it comes to frequency of internet usage, the report finds that a good 61 percent of users are daily users. Most of the users access internet for general search, social networking browsing and entertainment. According to the report around 173 million or 57 percent of Indian internet users access internet from their mobile phones. The tremendous growth of internet users in India is surely a great sign for tech and online companies in India.
Even traditional media outlets are falling in line, with some broadcasters now offering packages that include both online and TV components, and of course companies like Twitter working very hard to find a symbiotic relationship with them, where Twitter’s conversation platform becomes the “lean forward” component of the “lean back” experience of television. Although Google’s YouTube does dominate the world of online video, that slightly slower growth compared to social could be one sign of why Google may be keen to make more investment into buying a successful social media brand in the future. What’s interesting is that Zenith notes that this will drive more ad tech even into the paid search space: richer product information, images within ads, better localisation of search results, and mobile ad enhancements like click?to?call and geo?targeting are among the features, it notes.
In 2013, TV accounted for 40.1% of ad spend, compared to a combined 21% for desktop and mobile Internet. In addition, it is ranked as the world's second largest media counsel and buying group, and is a global leader in digital and healthcare communications.


It took 3 years to move from 100 to 200 million , whereas the next 100 million (from 200 to 300M) milestone was achieved in just 1 year.
Rural India registered a growth rate of 39 percent to reach 101 million users by October 2014, whereas urban India grew by 29 percent to reach 177 million by October 2014.
About 18 percent access internet several times a day, 10 percent users atleast once a day and 33 percent access on all 7 days. Interestingly 61 percent access internet for online shopping and 63 percent access to do online transactions. The percent of mobile internet users has grown more rapidly than traditional broadband users. Sell your used cars and car parts as car related other materials you can sell on this site. Another is the fact that companies like Google are getting increasingly involved in specific vertical search markets — something that has become a major bone of contention in regions like Europe. Even by 2016, there will still be a gap of more than 10 percentage points between the two while newspapers, magazines, outdoor and radio will all see varying degrees of decline. Even if the same growth is maintained, India will reach 500 million users before end of 2016. Japan, disproportionately when you consider the size of the country, was number-two in 2013 with $53 billion in ad spend, but by 2016 it will be handily overtaken by the juggernaut called China. In the top 10, Canada will eventually drop out to be replaced by Indonesia — a more general sign of how Asia continues to rise.



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