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For the last several years, the demise of the yellow pages has been repeatedly predicted, but they will never die. If you previously spent $1,000 a month on yellow pages ads, that same $1,000 spent online could yield a much greater return. If You Enjoyed This Post, Make Sure You Subscribe to My Free Newsletter to Get My Posts Delivered Straight to Your Email Inbox! The Print Ad titled BEST SELLER was done by Clemenger BBDO Melbourne advertising agency for brand: Pacific Access in Australia.
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These new and improved directories allow advertisers to have a bigger presence, with more information about their firm, at lower cost. Technology makes it easy to see which ad is working best, allowing you to adapt immediately instead of having to wait until next year’s print edition.
A small firm that had been limited to smaller ads in print directories can, with some marketing smarts, compete with firms with a bigger budget.
Smart attorneys (and other advertisers) are taking advantage of these changes by creating better web sites (and more of them), optimizing their sites to improve search engine ranking, and promoting their sites through social media. You can increase or decrease your advertising investment with a click or two and you can just as easily change your headlines and copy and offers, making the same dollars bring in even more business.


And some will see a void in the market left by the disappearance of their competitors and make a killing in the next frontier. Attorneys today must understand that advertising online is just one facet of an integrated marketing plan and they must be prepared to continually acquire the knowledge and resources needed to stay competitive. But, as more and more advertisers shift dollars from online to offline, the effectiveness of that advertising will decline and advertisers will shift yet again back to the Internet or to the next big thing.



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