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Display ads in a print Yellow Pages directory need to grab readers’ attention, then turn them into customers in a matter of moments. The headline and sub-headline should give the reader a clear and specific message about the benefit your business provides or what’s unique about your business.
The ad’s messages and images should target customers so they understand immediately that this business is for them: residential or commercial, luxury or bargain. Images can also back up the benefits by showing happy outcomes: a model with a gleaming smile for a dentist office or a manicured backyard for a landscaper. Yellow Pages advertising should list the specifics of the services offered and the products for sale, including the brands if relevant.


A directory display ad needs to make the customer trust the business enough to move forward on the purchase or to schedule an appointment. Key phrases might say the business is family owned or locally owned, and give the years in business.
Images of the business owner looking straight ahead at the camera or a group photo of the friendly staff are like an introduction: Here’s who will be serving you.
Phone numbers are a must, of course.  if you have separate numbers for each store or service area, emphasize it. It’s also good to list professional licenses or certifications, awards, guarantees, warranties or bonding.


Images of uniformed repair personnel are also reassuring about a business that makes house calls. Give an extra push with text about special offers, such as free estimates or free delivery.




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