In preparation for the release of Google's mobile-friendly algorithm update on April 21, columnist Neil Patel summarizes what we already know and what you should do to adapt. Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Finally, you should run your site through Google’s Mobile Usability Report (in Google Webmaster Tools) to discover any relevant recommendations that will improve mobile use. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. My basic predictions are that non-optimized pages will virtually drop from mobile rankings and possibly desktop rankings. A notable feature of the mobile algorithm is that it analyzes mobile compatibility on a page-by-page basis, rather than a website-wide basis.
Realistically, though, if a site is responsive and well-designed, then this shouldn’t be too much of an issue.
Another of Gary’s remarks had to do with the real-time nature of the mobile algorithm. On the Mobile SEO panel that I [Barry Schwartz] moderated, we asked Gary when do webmasters need to get their sites mobile-friendly for them not to be impacted by the April 21st launch.
Obviously, Google can only assess a site’s mobile friendliness when it crawls the page and indexes it for search. An additional insight from Google’s John Mueller is that Google mixes some of the desktop and mobile ranking signals. We can safely assume that some of the features that are good for desktop are equally good for mobile, assuming the page has a mobile-friendly design. Apparently, Google is experimenting with different algorithm signals that are device-dependent. App indexing is a new feature of the algorithm that will be exclusive to sites with associated Android apps. Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. The purpose of this feature is probably to tighten the connection between mobile search and mobile application.
Provide deep links for each web page that has a corresponding deep link, either on each page of your website or in your sitemaps.

Though it may be onerous to kowtow, you’re going to have to adapt in the new mobile-centric digital marketing universe. Third, if you have an Android app associated with your site, get it deeplinked and indexed as soon as possible.
Fourth, monitor your metrics carefully up to and following the rollout of the April 21 algo change. Finally, let’s keep learning, listening, and testing so that we can adapt to the changing face of search.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23.
MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. Now, you can use the "Send to your phone" feature directly in the Google web search results, not just in the Google map search results.
If you search for a location in Google web search, for example [googleplex], Google will show you a local Knowledge Graph box on the right-hand side of the search results. Google explains in their help document that if your device is not shown, then you should make sure you’re signed in to Google Maps with the same account across your computer and mobile devices, with the latest version of Maps for mobile installed. Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. Google isn’t satisfied with the biggest piece of the pie for devices, search, and apps.
In fact, a Googler noted that this change will have more of an impact than Penguin or Panda.
If the SERP entry bears the “mobile friendly” label, then you’re in Google’s good graces. We also know that Google considers mobile to be so significant that they are working to dominate nearly all of its manifestations.
This announcement came from Google’s Gary Illyes during his SMX West presentation and was areported by Search Engine Land. If your site has some mobile-optimized pages, but some non-optimized pages, then Google will look at them separately and promote the one that is optimized.

I’m sure there are some sites with a few optimized pages and a few that aren’t, but generally speaking, an entire site is either mobile friendly or not. Gary explained that the algorithm runs in real-time, so technically, you can do it any day, and as soon as Google picks up on the change, the site will start to benefit from the new mobile-friendly algorithm change. But keep in mind that the algorithm may begin to differentiate the various factors that are currently bundled as one and the same.
The device has an ArcTouch sensor on the bottom, that glows for notifications and also looks pretty cool, if you ask me.The same bright area is the Home button of the smartphone and the aim here is to maintain the Nexus design and add a few incremental curves and some edgy corners.
With this search update, we should brace ourselves for a tectonic adjustment in the way that mobile search functions. I predict that SERP results on page 1 for longtail keywords above a certain search frequency threshold will feature mobile-friendly only pages. They won’t “penalize” (if that’s the right term) an entire site based on the off chance that a few pages aren’t optimized.
If the page is not mobile friendly on April 21, but becomes mobile-friendly on April 25, then we can assume that Google’s next crawl should be able to identify it as such. Because of the vastly different platforms, load time, layout, etc., between desktop and mobile, it would make sense for it to do so. The purpose of this article is to tell you what’s going down with Google’s mobile stance, and what you need to do in response.
The Nexus 5 uses a combo of polycarbonate in the middle part with an anodized aluminum body at the front and a premium finish for the perfect Google flagship phone.On the right side of the handset there’s a tiny sensor that’s used as the volume rocker and also for navigation.
For more background information on Barry, see his full bio and disclosures, click over here. As far as specs go, we get a 1.9 GHz Snapdragon 800 CPU, Android Key Lime Pie and 2 GB of ReRAM (resistible RAM made of memresistors). Google Voice 2, the latest Google Keep and an optional solar panel at the back complete the features list.

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