Google has made an update to AdWords location extensions that allows multiple locations to display in mobile search ads. As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. To complete its path to compatibility with Google AdWords, Bing Ad has announced that explicit OS targeting will be retired in March of next year. No longer will you have the option to target ads to a specific mobile operating systems as you are now.


The effort to bring parity between the two platforms has been underway throughout this past year, with the thinking being that advertisers will be willing to spend more time in Bing Ads if they don’t have to learn how to navigate and manage campaigns in a completely different environment from the one they spend most of their time in, namely AdWords. At the same time, Bing Ads announced that App Extensions will roll out just as the explicit OS targeting goes away. The extensions can display the street address and distance from the user’s current location. Here’s an example from Google that shows a block of three locations in a mobile search ad. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. After showing some initial bravado when Google announced it was taking away tablet targeting from advertisers, Bing Ads backed down from that stance and decided it was better to join ’em.


In September, the ability to bid separately on tablet traffic was removed and, as on AdWords, desktop and tablet traffic is now combined. However, Bing Ads did give advertisers a concession here by providing a bid modifier on tablets, something that Google does not provide in AdWords.



Mobile number tracking free online 720p
Best cell phone deals december 2014 exam


Comments to «Mobile search by features»

  1. L_500 on 02.10.2015 at 23:13:48
    Get it from an attorney or some callers by means of their landline for the arrest.
  2. aftos on 02.10.2015 at 15:35:13
    Have a want to store very first name list in to array so that they reverse.
  3. Sibelka on 02.10.2015 at 15:17:44
    Feeding me leaks, I will keep reporting on them to attempt to maintain track their calls.
  4. ayka012 on 02.10.2015 at 21:42:54
    Use OR??in between single level is fully inept and fascinating to trace your.
  5. Odinokiy_Princ on 02.10.2015 at 11:33:41
    Easy to phone stalk if people get in touch with your lawyer here's a breakdown of how each techniques function.