UTM codes are simple snippets of code appended to the end of URLs that communicate with the GA code on your website. This data can power big picture decisions like which channels you should be investing in, what changes to make to the site to improve user experience, and so much more. Luckily, Google AdWords and some other platforms like Bing Ads have built in functionality to tag your URLs without any extra work.
Luckily, Google has created a very simple tool to help us out with this, because if you are like me, the idea of writing custom URL parameters is not the most comforting.
Fill out this quick form and Google will generate a ready-made custom URL that you can literally copy and paste. Amazon and Google are duking it out for your voice-controlled living room for some very specific, obvious reasons. It matters because the short-hand language of digital sentiment is being created, right now, right in front of us. We rightly evaluate this data against our user journey maps, and adjust our models based on how accurately we predicted some final outcome (hopefully a huge conversion).
Hint: Listening to customers talk to each other about your products in a store is really similar.
Today, Facebook is talking about how to let its users express themselves more fully or accurately, without opening the door too much wider to the troll in each of us. But see this move for what it truly is: step one toward a quantum leap forward in sentiment mining for marketing. The biggest question on my mind at this point is still whether Facebook can act patiently enough to make these new emotional signs a social norm, or if they’ll rush in and create a passing fancy. If the holy grail of digital marketing is surfacing sentiment, at scale, and turning that into truly actionable insight, the process of collecting it must be at worst benign. Oh, and by the way, whoever does pull off creating the shorthand language for sharing sentiment between people wins social media for the next ten years.
The post Mixed Emotions – Facebook grapples with the art of surfacing sentiment appeared first on Portent. ADVICE WARNING – This is part of a series of SEO ranking tests that look at traditional ranking signals and their effects on SERP positions. Quality Score (QS) can also be a helpful warning signal when there are particular ad groups or campaigns in a PPC account that need to be optimized; as a rule of thumb, the better your Quality Score, the better your ads perform. Quality Score is comprised of several things, such as expected clickthrough rate, ad relevance, and landing page experience.
To improve ad position for a given keyword, advertisers are presented with two options: increase the maximum cost-per-click bid, or improve the Quality Score of the keyword.
Understanding what Quality Score is and how it plays into your PPC performance is important for all PPC advertisers to understand. Landing page quality: The landing page associated with each ad and keyword should be relevant to the search query, useful, and user-friendly. Targeted devices: How well the ad performs on different devices, such as laptops, tablets, and mobile devices.
Quality Score is a reflection of the health of your campaigns and influences overall account performance. Actual cost per click (CPC): Higher Quality Scores allow you to bid for top positions, so achieving a high QS can help stretch your PPC budget.
Ad position and top of page bid estimate: High QS can lead to higher ad positions which will help clickthrough rates. Cost per conversion: By paying less per click, advertisers tracking conversions could see significant decreases in the cost they pay per conversion. And we used to talk a lot about apps, and about whether to use an HTML web app vs a native app, how hard it was for the average app to stand out from all the noise in the app store, and about app store optimization (ASO) harking back to the old days of SEO, with its emphasis on keywords for ranking. So what are the key ways in which we're seeing this shift in user behavior change our approach to SEO? A new version of the update has recently rolled out, so we can expect to see further impact from this in the next few months.
What should we do about it?The key action here is to ensure that your site passes the mobile-friendly test, and to check Google Search Console reports for mobile-specific errors. Site speed and page load timesHand in hand with the focus on mobile-friendliness, there is also a push towards improving site speed and page load times. Google are not the only ones addressing this issue: Facebook Instant Articles and Apple Newsstand both use in-app versions of content pages to speed up the loading process, and some publishers have also created their own native apps to help solve this.
Google’s solution to this is their Accelerated Mobile Pages Project (AMP), which allows publishers and creators of editorial content to build versions of their pages with stripped-back, skeleton HTML, following a set of rules which guarantee speed and force distribution (an important thing to be aware of if you choose to utilize this approach).
Mobile-first design of SERPsThis third key area is around Google making desktop search look and feel more like mobile search.
What should we do about it?There’s not a huge amount that can be done to address this trend head-on.
In addition, you may want to shift some of your focus towards building out your top-of-funnel search strategy, to target less commercial keywords where you will have fewer paid ads to compete with.
App integration with web searchGoogle needs to find a way to integrate app content with the rest of the web, or they risk becoming irrelevant.
The solution for Google is to start indexing and serving app content in the web search results, and this is what they are trying to do with their work around app indexation and app streaming.
What should we do about it?If you don’t already have an app, this may not be relevant to you. Where’s this all heading?I believe that all of these trends are supporting a wider push by Google towards their goal of building the ultimate, intelligent personal assistant. And already, users are realizing that they can provide fewer contextual signals within their keyword search and the search engine will still know what they’re asking. These are all signals which in the future could be used to determine the most relevant results to serve - potentially before you even ask. When you combine all of these signals with the integration of the public index (what we currently think of as the Google search index), the private index (your emails, photos, calendar, etc) and app content, Google could have the ability to know as much about your day to day activities as any human PA. Read the full article here New Evidence: Does Google Count Keywords in Anchor Text In Internal Links? If you have recently put in a search term in Google, you may have noticed the results containing an expandable grid box.
As you can imagine, this offers some great information to users that want additional questions answered without hunting for them. The boxes never come on the very top of of search results: Instead, they come further down the page inspiring the user to dig deeper.
More often than not, Google only creates question boxes for the most general, often searched terms. Interestingly, these are not the ordered results of the search, but they are within the first page. Obviously the quality of your content is going to matter a lot here, and probably more than whatever algorithm beyond quality Google uses. Notice also: In the above example that company has a mini-site jump link within the search snippet taking you to the answer of the question within the page. But it doesn’t hurt, and you want to do anything possible to improve your chances of being understood by a search engine better.
We have a very handy infographic on how to use Schema.org as well as a number of free Schema generators to help you out.
Trying to navigate the murky waters of how this algorithm works is going to be a hit and miss process. Mobile app, mobile website, desktop website -- how do you track their combined visibility in search?
A bonus to look for would be automatic geolocation detection — the ability of the widget to detect where a customer is searching from.
And, finally, there may be extra features you’d like to have to ensure the best possible experience for both users and your business.
Keep all of these necessary and optional features in mind when evaluating Store Locator widget choices. Pricing varies widely, from free to upwards of a $1,000 initial investment with reduced rates for subsequent years of service. I’m writing this because, having looked at a considerable number of live store locators while researching this article, I found landing pages like this one with next to zero content on them, landing pages like this one with a very meager attempt at content that is observably duplicative, and landing pages like this one with some duplicate content, but also, some added value for local users.
Am I handing out a lazy pass for all?Are lax standards a good reason to go with the minimum effort and call it a day? In a competitive scenario, if your store is the only one maximizing the potential for consumer engagement on your store landing pages, you are working towards impressing not just search engines, but customers, too. From a PPC Marketers perspective, Startups are looking for every  advantage they can find to help launch their product or service to their prospected audiences.
In this post, I will discuss a few reasons why having a PPC Marketing Consultant at the disposal of a VC can be a pretty good decision. Today where new companies are spurting up all over the world and advertising budgets are usually at a minimum, PPC Marketing can make a difference. In some cases, a VC's portfolio company might be in need of some "new and fresh" ideas of an outside consultant in order to "kick start" revenue growth.
Perhaps, those companies who already have "in-house" staff that would not need to hire a Full-Time Consultant, but need an expert to come in and evaluate everything could be a very "cost effective" solution. For a Venture Capital Firm, whose main interest is to make sure their portfolio companies are profitable and continuously growing, having an experience PPC Marketer at their disposal is "no-brainer".
When thinking about starting your own business there are many things that you need to consider and choosing online tools are often one of the last things to consider. One of the biggest influences in starting your own business is not a big advertising budget, but testimonials and referrals from past clients or colleagues.
There are many weapons of choice in PPC Marketing, but try and stay focused not only on budget but also what you need to on-board and keep a client happy. When it comes to starting your own PPC Marketing Consulting Business, it's important to leverage your strengths, learn from past client experiences and above all else be transparent. Case Studies have always been the best propaganda tool put out by the advertising platforms in order to stimulate interest and convince advertisers to start spending Ad dollars with them. There has been this _"soft, fuzzy" Aura_ that all interactions within Social Media platforms will eventually lead to a customer later in the cycle. All online advertisers need to realize that Social Media (even though cool and popular) is not the same as PPC Marketing.
Don't get me wrong, Internet Marketing Conferences are a "No-Brainer" to attend whether your a newbie or seasoned professional.
Ahh, ever feel like you have signed up for a gazillion different services that offered free trials and not sure which ones to use?
SOLUTION: Before you signup with anyone, don't focus on the Free Trial, or the awesome "swag" you received from the conference. Case Studies are a great source for understanding the successes of a particular experience that allow the reader to adapt to new ideas and strategies. If you are a Startup that needs "Big Agency Results" from a small budget, hiring a larger agency is not exactly the best alternative. I have seen too many times when Startups spent too much too early and it completely ruins their chances for sustainable growth.


I know it's important to get as much feedback as possible when starting or launching a new company, however getting advice from people who think they know PPC Marketing because they read an article or attended a conference can be a slippery slope.
SOLUTION: Soak up all of the feedback you can get and label these new ideas as "TEST" Campaigns and analyse the heck out of them.
How many times have you seen Marketing Directors simply create excel formulas which magically forecast the future of online marketing revenue based on a single monetary amount.
Since starting my PPC Marketing Firm back in 2008, many of my clients have been start ups which needed "Big Agency Results" from a small, boutique firm. It's no surprise that eBay's Profits were damaged by the Google Panda 4.0 Algorithm Update where they lost an estimated 80% of it's search listings.
Since eBay has lost revenue to Google Panda, they are opening doors to force advertisers to pay their way to the top.
In a recent article in the Inside Adwords Blog, entitled "Charge up your phones with call-only campaigns" Google rolled out "CALL-ONLY" campaigns where advertisers can have their text ads just show a phone number, short description and a call button.
Well, the first thing to optimize is the CTA (Call-to-action) for this, as we already know consumers will make a phone call and not click. There is a quote from one of my favorite movies that truly struck a cord with me through the years and it's never been more relevant now with regards to PPC Advertising on Social media platforms such as Twitter Ads and Facebook Ads. Back in 2005, when I was managing the PPC Strategy for an Automotive Catalog Company, I relied on Google and Yahoo to compliment a TV Show on the SpikeTV Network which was promoting the products from the Catalog. In order to maximize this strategy, here are a few things that need to be addressed before the advertiser spends a penny. Today, our population lives in a seamless world of receiving information from smartphones, tablets and computers. Ahh, remember the days when It was just Google Search, Yahoo Search and Bing Ads were the only platforms that Search Marketers had to worry about? Remember the old saying _"Fish where the Fish are"?_, well that is an understatement these days. Alright, it's quite obvious that these INSURANCE COMPANIES are spending tons of money on these very entertaining TV commercials and we can all agree that they have succeeded in cementing their brands into our subconsciousness. This chart tells us many different stories on the evolution of how these companies expanded their PPC visibility over time.
Based on this chart, it's obvious why Statefarm is not spending as much as Geico on PPC because they are dominating in Organic Search.
Typically, it has been the 3rd party software companies that provided BID MANAGEMENT SOLUTIONS for Adwords and Bing Ads platforms. Another concern about Google's new Bidding Guide is their contradiction to the Quality Score Model which they have evangelized for years to advertisers. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. Tools like Google Analytics give us detailed information about not only what sources are driving the most traffic to our site, but also the quality of that traffic. It’s called auto tagging and I highly recommend turning it on for just about everyone. But measuring a user’s emotional engagement with a written post, or a video, or a specific product requires that we go beyond surface metrics like searches, clicks, and time on page. I would certainly NOT go and implement sitewide changes to your site based on this or recent posts.
After logging into an account and navigating to the keywords tab, hover over the white speech bubble in the status column of your keyword.
If people who see an ad click it at a high rate, that indicates to Google that the ad fulfills a searcher’s need.
When the keywords you bid on closely relate to the ad triggered, there is a better chance they will relate to the user’s search query. Advertisers looking to rank in the top positions in the search results while not paying a premium should focus on achieving high Quality Scores. Additionally, by creating highly relevant ads and landing pages, conversion rates will increase anyway. However, monitoring QS across a PPC account can be a good diagnostic tool when looking at overall performance. When I first started looking at this, back in 2012, there was already a lot of discussion happening around the topic of mobile. Now, we talk about the other ways in which people can use and discover our apps — such as app indexation and app streaming. This means the number of people who view mobile as their primary web device has doubled in just 2 years, and we have every reason to believe that this trend with continue. This is particularly noticeable on editorial sites, where an ad-revenue business model leads to lots of different elements required to load a page, despite the actual content being fairly lightweight. The card-style layout, which makes the distribution of content easier on a variety of different screen sizes and types:2.
This allows Google to serve the most relevant version based on the context which they have around that particular user and how they prefer to use the web. This means a single interface for all types of searches, and eventually, an intelligent personal assistant which can anticipate your next question before you ask it.
Do you agree that it’s heading towards the development of intelligent personal assistants? I would certainly NOT go and implement sitewide changes to your site based on this or other recent posts. The more narrowed the search term or phrase, the less likely it will be to have question boxes.
Looking at the related questions sources, they tend to be drawn from the most popular results from a search. The more clear, well-structured and informative your content, the more sense it will make for Google to choose to use the info over other websites.
I was never able find any correlation between having Schema markup and being featured in the related question boxes. On one hand, you are going to drive organic traffic by offering up a link to more information on a topic the searcher is already looking for. But that is something that is going to help you with your overall marketing strategy, so you are accomplishing a few important goals here (including creating a one-stop resource, attracting links, enjoying additional exposure in SERPs).
This article is for the medium-to-large business with 20, 100, 500 physical locations and a pressing goal to have each one be found by the customers local to it.
But when your company has grown beyond this, it simply isn’t practical to list dozens of locales in your top level navigation, whether on desktop or mobile devices.
If not, then you’ll have a problem with all travelers who may be trying to find your business in a strange city and have no idea what the local zip codes are. This is must these days, given that as many as 50% of mobile queries may have a local intent. You don’t want to have to redevelop your website, just to get your widget to function. This might include search text autocompletion, the ability to sync with Google Docs to upload location data, or search filters that allow users to refine results based on personal criteria. Captera has recently done a good job of profiling a number of popular options which should help you hone in on the right solution for your company. Wordpress offers a number of free and premium store locator plugins with varying degrees of popularity. Not trying to hurt anyone’s feelings, but, with the exception of the last example, the sheer volume of locations operated by these companies has likely caused their marketers to settle on the most minimal effort possible to differentiate between landing pages. Google is correctly finding for me each of these businesses in the right cities, both organically and locally, when I search for them. If you have hundreds of locations, the cost of going the extra mile on your store landing pages may not show any easily-discernible ROI.
You could end up earning more than your fair share of those 50% of local-intent mobile queries, in city after city.
However, they have to be careful no to "bet the farm" too early especially when VENTURE CAPITAL FIRMS are investing.  With all of the popular marketing tactics of growth hacking and social media being forged into the generalized marketing strategy, its important not to lose focus on the basics.
Having a PPC Marketer available_ (of course with a solid reputation and a high level of past successes)_ can take the ease off of everyone, because it eliminates all of the pain of vetting out different vendors and references, etc… so they make a smart decision on who to hire.
However, I have learned over the years that software that contains the latest "bells and whistles" will not make you a better marketer. This is especially true during the on-boarding process where the client would be inclined to feel more comfortable with someone who is already familiar with their particular industry. These bad experiences range from (1) "too good to be true" expectations (2) Inaccurate Ad dollar allocation (3) Poor reporting and analysis. Here are some 3rd party companies that I highly recommend in order to stay competitive and keep your clients happy. We need to connect the dots of all sources and identify (1)what worked, (2)what didn't worked (3)why didn't work and (4)what to try next. In some instances, there are obvious benefits of using these platforms (if used correctly). Unfortunately, this "fuzziness" has made its way into PPC and advertisers must realize (or remember) that PPC is a little more hardcore than that.
PPC is a different monster and it's very deceptive for Google to have performance  metrics such as "Interactions" and "Interaction Rates" as options in their reporting columns, when all they are, are traditional clicks.
When launching a new Startup Company everyone involved is excited and eager to start building their empire. However, entrepreneurs that are new to this space can easily feel overwhelmed with everything from SEO, PPC, Landing Pages, Social Media, Pay-Per Call Services, Analytics, Automation, etc….
Once that has been established, then "fine-tune" your Advertising and Social Media Strategy.
Well, that's not only confusing, but also detrimental to making progress on what matter most: Generating Revenue.
However, you need to be careful not put to put too much emphasis on the successes of these studies because of the substantiated factors which often lead inaccuracy. Often, these studies are done by a small group of people which may have biased opinions based on data collected. Selling a product or service requires as much research as possible before advertising dollars are spent. They are also in a position to find many lucrative ways to get you to spend money with them. Understanding and implementing good Quality Score (which is essentially relevancy from the Keyword Level all the way to the Landing Page). For example, you will need and probably be expecting a daily and sometimes hourly communication within the first couple months of the relationship.
Too many times, outside influence from the top of the corporate chain which trumps those who are experts in their field often leads to failure because they do not understand the online searching behaviors of consumers.
However, eBay has opened the door to "Black Hat" type practices that force Sellers to spend money on "FAKE Stats" in order to get better visibility. In addition, shoppers on eBay are naturally attracted to listings that have many watchers and views, often believing that popularity indicates a sought-after item that they should be looking at too._ " So now, there are companies which allow Sellers to BUY WATCHERS AND VIEWS in order to help their eBay Rank.
However, according to some online forums, the sellers are sounding off on this dirty practice.


Just like Link Buying in the 2000's, companies are finding ways to make money off of "holes in algorithms" and the only people who suffers are the advertisers.
In this day and age, it makes complete sense, however one has to wonder if this new option has _ANYTHING TO DO WITH DRIVERS WHO CONTINUE TO LOOK AT THEIR PHONE WHILE DRIVI_NG. So, in order to do this effectively, these ads need to cater to mobile users who are planning to make a call. To help you find your campaign later, you might want to indicate in the name that this is a call-only. I actually won the 2008 Semmy Award for this article entitled "Optimizing Paid Search & Landing Pages for TV, Radio and Print Advertising" where I highlight the importance of "bridging the gap" between online and offline media so that the user experience is seamless. Furthermore, it is these same devices in which people are making decisions and are engaging in impulse buying behaviors that all advertisers need to be following. Remember the catastrophic disaster of importing Google Search campaigns into Yahoo Search via failed spreadsheets? Today, there are many different oceans, lakes and ponds that we need to be fishing in, if we want to capture everyone online.
However, I was interested in seeing how these companies compared in the PPC World and what I found was pretty surprising. Statefarm provides the largest amount of keywords, while Geico and Progressive are similar. But, the biggest takeaway for me is the GEICO dominance in PPC Spend starting in January of 2013 and ending on June 2014. What's most interesting _(as in other charts above)_ is the strong push in June 2014, especially for Statefarm. However, Google is pushing their own "new and improved" best practices guide to try and help advertisers get the most of their strategies (or in other words) their budgets.
Urchin was a web analytics program acquired by Google back in 2005, which marked the beginning of GA. You need to empower the tool by setting up proper tracking parameters for all your marketing campaigns. Your Quality Score is then combined with your maximum cost-per-click bid to determine your Ad Rank. By working through Quality Score best practices, advertisers should see an increase in the performance statistics they value most. Google announced that they saw a 4.7% increase in the number of mobile-friendly sites in the two months between announcing that the update was coming and when it actually rolled out. I’d love to hear your thoughts in the comments!Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. On the other, you are building your site authority by being one of a few to be chosen to provide answers to those common questions.
Search Console is introducing the concept of "property sets," which let you combine multiple properties (both apps and sites) into a single group to monitor the overall clicks and impressions in search within a single report. For any paid product, I recommend choosing only those which offer a free trial period of at least 1–2 weeks so that you can be sure the solution works for you. The last of these (REI) has actually done a good job of adding interest to their pages by including a regional event schedule. While I would never advise a small business to take a least-effort approach with their store landing pages, it’s my conclusion from my research that established brands can get away with a great deal, simply because they are established. If your marketing department throws its hands up in the air regarding differentiating store #157 from store #158, there may be a lack of available creative solutions to the scenario. With that said,  one of the fastest ways to gauge a businesses prospected audience and "move the needle" is with intelligent Pay-Per-Click Marketing.
In fact, in many instances, success is based on fundamental principles of Strategy, Execution, Analysis, Storytelling and most importantly Expectations.
Not only would it be easier for Strategy, but also for Storytelling and ongoing Optimization. Has Social Media created a new landscape for PPC where basic metrics such as clicks are now being labeled as interactions and we are now forced to downplay standard conversions? Furthermore, with all of this data-mining going on, we still need to focus on the biggest metric of all: $$$ Revenue $$$.
However, one must remember that no one is going to put out a Case Study that shows a "bad experience" and that often times, these documents manipulate the data in their favor. However, many times entrepreneurs get "overwhelmed" when reading blogs or attending marketing conferences which are pushing the latest and greatest in online tools and gadgets that will promise them instant success. Remember, your in Startup Mode and need to squeeze as much as you can within the limited budget.
Google is notorious for suggesting keywords and increasing budgets to maximize your visibility. In this post, I will dive into some of the specifics of this new and questionable practice. So, before advertisers start selling items on eBay, they need to know what is going on "behind the scenes".
According to Google, they state "_With smartphones in hand, consumers are increasingly looking for products or services while on the go and then placing a call right away. Ideas such as “Give us a Call", "Agents are standing by", or “call to make an appointment". AdWords will use this web page to verify your phone number, and the domain of this URL must match your display URL. Keep in mind that your CPC bids should match the value of a call to your business, since all clicks on your ads will start a call from the device where the ads appear.
Nowadays with Social Media Advertising, anyone can leverage current events within a matter of minutes for as long as it's shelve-life is still relevant in peoples minds. Recently in the news, a new study finds that Lemons have shown to reduce the risk of cancer, amongst other great benefits. In the PPC landscape, advertisers have always dealt with Saturation, increased competition and rising advertising costs in order to keep themselves relevant. PPC Marketers not only have an obligation to stay on top of this ever-changing industry, but they also need to convey these opportunities to their clients so that they can "fish where the fish are". In fact, it appears that these Insurance Companies are putting a ton more money in PPC now than in any other years. However,  it's hard to imagine that (3) different advertisers are bidding on over 253k+ of the same terms, yet as you will see shortly, their respected budgets are far more different. Geico and progressive have weaker Organic Visibility, so they are spending more money in PPC to get their visibility.
So with this latest move by Google, should those 3rd party automated bidding companies be concerned? If Google can provide Bid Management that is comparable to 3rd party companies, advertisers will take that additional expense and spend it with Google. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide.
The new car, the camper-trailer, the jet-skis, naming rights to the next planet…everything. It has to be a truly useful set of tools that fit our lives and bend to our moods, good and bad. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
It seems you can get the right data in front of the customer with a very minor effort, and that the minimum requirements for data on those pages would be that they have correct company NAP on them and are indexable. But, you, you smartie, have not only got a unique paragraph of text on your pages, but also store-specific reviews, and a maintained schedule of guided hikes in the region. Hiring an experienced PPC Marketer can be a valuable asset to any VC that is looking to not only increase revenue for their portfolio companies, but also have the security and confidence of knowing they have the resource available to launch a new startup. In this post, I will talk about some of the important tools, methodologies and overall client management needed to grow a successful consulting business. Non-Brand, or even simple things such as Promotions and Offers in text ads can have a negative effect on revenue.
Too many times I have seen Sales Teams "promise the world" to clients in order for them to get their commissions. In fact, here is a testimonial from Birchbox on the importance working with a smaller Boutique firm during the infancy stage of their business. Currently, it appears that eBay is not policing this artificial inflation but lets all hope they can identify these cheaters. In this article, I will take a "deeper dive" into why it is so important to have a "stock portfolio" approach mindset. Bosomworth provides some incredible infographics which showcase the the dominance of users on Mobile and Tablet devices. Statefarm has the highest amount of keywords, yet they have one of the smallest PPC budgets. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.
All three of you link to your respective landing pages from your Google My Business listings.
In this post, I will discuss at least Ten (10)  instances where Entrepreneurs need to be careful about what they hear and what they spend their precious money on.
However, if there is one (1) key takeaway from this article, please DO NOT ALLOW Google to create your campaigns for you!! This not only sets a bad precedent for referrals, it also "ruffles the feathers" with the PPC management team which is intimately responsible for the results. Now, with this information going viral through TV, Radio, Organic Search and especially Social Media, a savvy marketer could leverage this new study to promote their exotic Lemon Trees. Nowadays, it's a revolving door where PPC Marketers need to have the _"IF I CAN'T CONVERT THEM IN SEARCH, I WILL HAVE TO FIND THEM ELSEWHERE"_ mentality, in order grow the client's business.
So, for us in Search Marketing, this is a major wake-up call to start spreading the budgets to capture as much of this opportunity as possible.
With the combination of strong and effective TV Commercials and living in a world where everyone is watching TV and simultaneously using their smartphone, tablet and computer it's a win-win situation. This means that Search Analytics metrics aggregated by host will be aggregated across all properties included in the set. For example, at a glance you'll get the clicks and impressions of any of the sites in the set for all queries. If you have multiple properties verified in Search Console, we hope this feature makes it easier for you to keep track.
If you have any questions, feedback, or ideas, please come and visit us in the webmaster help forum, or read the help documentation for this new feature!



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