Frank Marquardt is director of content strategy at The Barbarian Group, a digital services and creation company. Traditional advertising worked through distraction — an interruption to our sitcom, a page between magazine articles, a banner teasing our attention at the top of a webpage.
Magnetic content is content that’s good — content that gets people’s attention with great story or outright hilarity.
As one element of a brand’s broader content marketing strategy, magnetic content is the premium stuff: It can powerfully augment the everyday flow of comments and questions and links you’re sharing in your social media channels, garnering earned media attention that drives interest in your brand and builds audience for it.
Here are five strategies to get you started defining magnetic content for your 2012 marketing mix.
Denny’s web series "Always Open" features comedian David Koechner conducting short interviews of fellow comics like Will Arnett, Amy Poehler and Sarah Silverman in a Denny’s booth at a live, working restaurant.
The most magnetic content lives over time, building community around an experience — think of Star Wars, Lord of the Rings, or Seinfeld. Look at Lancome’s Visions of Beauties, which invites people from around the world to share what beauty is to them through photos, videos, and tweets. The Internet makes it easy to extend excellent content, creating a transmedia (multi-platform) experience that builds off an initial execution to offer many different ways to engage.
While the video itself is a masterful story that speaks of Hornbach’s core values of loyalty, friendship, and neighborliness, it served as one piece of a broader experience that included Facebook profiles of the film’s characters and construction manuals for the furniture featured in the film. Magnetic content doesn’t have to offer something inspiring, but, when done well, inspiration can have an enormous effect.
The campaign extends across multiple media, but the film that provides a framework and platform for a series of crowdsourced philanthropic fundraising hits an emotionally resonant note that’s fresh and unexpected, especially from a brand: “Your life is your life. Consider how IKEA Sweden communicated its promise of “better sleep for everyone.” It commissioned six Swedish musicians to modernize classic lullabies — a simple idea, harmonizing perfectly with the product’s promise. Then IKEA took the idea a step further, extending beyond the simple lullaby (which it later sold as an album on iTunes, with an album cover that looked a lot like a banner for IKEA) to commission six different artists, each of whom created a music video for a lullaby, featuring IKEA beds. There’s just something about watching a liquid move without touching it…  So fascinating!
If you’re not a fan of lingering black around your fingernails, disposable gloves would solve that problem. One of our friends figured out that he could blow a bubble with the slime – it really is amazing stuff!
No, the iron powder is black and will totally overpower any food coloring that you might add to it!
You can order red or yellow iron oxide which will create the magnetic putty, but be more technicolor from amazon. I looked up the material safety data sheet for black iron oxide, and it is listed as non-toxic.
Both Earth’s inner and outer core are metal, but the outer core remains liquid while pressure keeps the inner core solid.
Bill Nye the Science Guy explains about the characteristics of a magnet and how magnetism works. Answer: Because the magnetic North Pole is not aligned with the true North Pole, you must make adjustments when using a compass. This site is not authorized or endorsed by the Ford Motor Company and is not affiliated with the Ford Motor Company or its related companies in any way.
Almost every sporting goods store, pro-shop or web page has an advertisement for therapeutic magnets with claims of pain relief and a better golf game.
We can go back to 16th century Switzerland and find Greta who is beyond worried about her teenage son. Fast forward to 1799 and Hans, a well-to-do German lawyer, is seeking help for his blinding headaches. King Louis XVI forms a commission to explore the validity of animal magnetism, reaching across the ocean to appoint Benjamin Franklin, the world's leading authority on electricity. Magnets remained in the background until they appeared in an 1890s Sears catalog proclaiming foot inserts that cured sore feet. Blood Flow: Many ads and brochures claim that blood contains iron and that magnets increase blood flow under the area where they are applied and promote healing.
Fluid and Swelling: Others claim that the magnets line up the water molecules in our bodies and, in this way, decrease swelling and promote healing. Nerve Conduction: Some manufacturers claim alterations in the way that our nerves and nerve cells conduct electricity. Is it all about money and a placebo effect or is the cynical, skeptical scientific community missing something? The problem is that we have many clinical and anecdotal claims of a therapeutic benefit with little science to back them up.


It is so easy to be cynical when people are making millions of dollars with an unproven device. We are faced with an entrepreneurial army loaded with vague and unsupported claims, pseudoscience and a mischaracterization of what we really do know as fact.
Don't use them if you are wearing a pacemaker or electrical implant like an insulin pump or brain stimulator. I must admit that is tempting to run out and buy one of the new titanium (non-magnetic) necklaces that all the baseball players are wearing.
If there’s no relevance to your brand, there’s no magnetism for your brand, so you want the content to reflect your brand aspiration and engage around its promise.
The quirky questions and silly interactions don’t open any new doors, but they meet Denny’s millennial target through recognizable actors and goofy situations, evoking a cultural sensibility toward diners as places where people come together and talk and eat in a casual environment. As a crowdsourced campaign, Lancome has set up an aspirational, brand-resonant experience around beauty that anybody can participate in as a contributor or voyeur. Hornbach, a German home improvement and DIY chain, created the 10-minute film The Infinite House, to introduce the launch of its online stores. These extensions from the video provide ways for people to immerse themselves more deeply in the story and engage in a richer experience with the brand. It can root the content in the brand’s values and associate the brand with a meaningful stand. Everybody relates to meeting friends in a diner; we all have personal experiences of beauty. The lullabies aired on the radio and a website provided a place to watch the music videos and read about the artists and their beds.
It offers a platform and extension that goes beyond a simple, dead-end execution, and creates conversation around an experience that is relevant to your brand. Mashable is redefining storytelling by documenting and shaping the digital revolution in a new voice, new formats and cutting-edge technologies to a uniquely dedicated audience of 45 million monthly unique visitors and 27 million social followers.
It would be best to leave them stacked and then wrap them with electrical or duct tape to avoid the temptation to play with them individually. I remember reading somewhere about letting little kids play with iron shavings and magnets, that they can be poisoned by very small amounts. This force acts like a shield, protecting the Earth from harmful gases and charged particles that would destroy the atmosphere.
There are magnetic bracelets, necklaces, shoes inserts, mattress covers, head bands and, yes, dog collars.
She works the fields every day, keeping a watchful eye on her son as he digs at the stubborn ground just two rows to her right. It didn't matter to Greta that William Gilbert, physician to Queen Elizabeth I, had pointed out that grinding the lodestone destroyed its magnetic properties and therefore the "magical" properties.
The powders and potions serve only to make him vomit, sometimes giving relief, but still there are those times when he cannot work. Utilizing a double-blinded study, one in which some patients were exposed to the magnetic rod and others to just a plain metal rod, the commission proves that animal magnetism is no more than a placebo. Are all the new magnetic devices just a resurgence of the presumed quackery of the past or have we overlooked a valuable medical device that might give millions of people pain relief?
They must, in some way, influence the tissue, cells, fluid or blood over which they are applied. Although blood does contain electrically charged ions, it is diamagnetic and strong magnets actually repel blood. However, even large magnets like those used in an MRI scanner do not line up water molecules. But, it takes a large 24 tesla magnet to decrease nerve conduction velocities by only 10 percent. I have spoken to numerous patients and people I have met who stand by the benefits of magnetic therapy.
He randomly gave active or inactive magnets to the patients to strap onto their painful trigger points for 45 minutes. On the other hand, it is hard to ignore all the examples in history where sanctimonious experts were wrong. On the other hand, there is always the chance that they may be right for all the wrong reasons. The effectiveness of magnet therapy for treatment of wrist pain attributed to carpal tunnel syndrome. Randomized controlled trial of magnetic bracelets for relieving pain in osteoarthritis of the hip and knee.
Response of pain to static magnetic fields in post polio patients: a double-blind pilot study.


Double-blind placebo-controlled trial of static magnets for the treatment of osteoarthritis of the knee: results of a pilot study. And the Holy Grail of brand-produced content is magnetic content — an emerging buzzword eMarketer describes as a form of marketing that “involves blurring the lines between content and advertising,” and calls out as one of the top trends for 2012.
In fact, you can maximize your impact if you design your content experience to live as a platform. Levi’s Now Is Our Time plays with this idea, pulling together brand values of pioneering, freedom, and equality to connect with its young, independent-minded customer. Finding ideas that can produce magnetic content only means thinking hard about what a brand, product, or service stands for, and how we might relate it interestingly to our experiences. I ordered the black because that’s what reviewers on Amazon were recommending for magnetic silly putty.
No doubt this is too disgusting to eat on purpose but what about little ones getting it in their mouths by accident? My recipe uses 20 Mule Team Borax and water rather than Sta-Flo (its the sodium tetraborate in both that cross-links with the PVA in the glue to make slime). Will he have another one of his "fits" today: falling to the ground, muscles tightened and mouth clenched shut? But, it never mattered to Hans and his friends, for their headaches and assorted maladies were long gone. Either way, it is a billion-dollar-a-year business and no one is waiting for science before they issue their claims, or before desperate people strap onto their bodies what might be glorified refrigerator magnets. Advocates for magnetic therapy have proposed a number of ways in which the magnets work on our bodies. Another problem is that the effect of surface magnets is too small to affect blood flow and overcome the pressure-driven turbulent flow of normal blood.
A typical surface magnet is 800 Gauss; a Gauss unit representing one unit of magnetic field density. One study was in the Archives of Physical Medicine and Rehabilitation in November 1997 by Dr. After 45 minutes, 76 percent of the "active" magnet patients reported pain relief while only 19 percent of the "inactive" group reported less pain.
Who would have really believed that aspirin would be one of the mainline therapies to prevent heart disease and stroke?
My back and golf game could both use a little magic, but I think I will wait for a little science on the subject before I buy what may be little more than modern day snake oil. The experience evolves over time, bringing people together across space to weave together a story about the very thing Lancome’s products aspire to: beauty.
She had heard a rumor that the alchemist, Paracelsus, was taking the "magical" lodestone, a type of ore that could attract iron, and grinding it into a powder, placing it into a salve and applying it to the bodies of sick people with miraculous results. Franz Mesmer, an Austrian physician who is well-known for his use of hypnotism and psychoanalysis, from which the term "mesmerize" was coined.
Daniel Palmer opened his School of Magnetic Cure, but soon found that his patients improved without magnets by just utilizing a "laying on of the hands." He created the Palmer School of Chiropractic Therapy. An MRI scan magnet generates 30,000-40,000 Gauss and yet has not been shown to have any biological effect on humans. He has no explanation for this phenomenon, but appropriately encourages further double-blinded research.
The poor physician from New Zealand was laughed out of many-a-meeting before it was commonly accepted that bacteria play an important role in peptic ulcer disease. And its power lies in the degree to which it reflects and expands people’s vision of themselves. Mesmer opened a fashionable Magnetic Healing Salon in Paris where patients sit around in a circle and clutch magnetic rods protruding from a vat. If blood flow actually increased, you would expect the skin around the magnet to pink up and become warm.
I always spoon it out myself into the kids’ baggies full of glue which also curbs the mess. Mesmer realizes that he can merely wave a magnetic rod over the afflicted person's head with the same result, and calls the effect "animal magnetism." After two treatments, Hans is free of headaches and sends his wealthy, influential friends and clients to Paris on a regular basis.
Vallbona was skeptical of the effectiveness of magnets until he strapped one on his own painful knee with dramatic relief.



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