Sometimes the distributors orchestrate the name shift to create familiarity, stir a local buzz and attract more viewers. That's how his firm came up with one of the strangest Hebrew translations in recent years, turning the animated comedy flick Cloudy with a Chance of Meatballs into an Israeli version called It's Raining Falafel.'Meatballs are not something Israelis relate to,' Barak said, noting that falafel was a better equivalent of a local food staple.
While the Hebrew film lacked any reference to fried balls of chick peas, Barak said the strategy paid off and the movie did well at the box office. Yehuda Stav, a veteran Israeli movie critic, said that in Israel the names are actually less absurd than they used to be but the logic remains the same.'It is done in a clear and decisive manner in order to draw people to the movie theaters' he said.
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But in the rest of the world, moviegoers are long accustomed to their respective countries translating the titles with their own, often quirkier names.Observers say there is often a need to reframe a linguistic expression or a cultural phenomenon that may be foreign to non-American ears.


Other times, nonsensical translations simply defy logic.Arie Barak, whose public relations company represents the studios of Fox, Disney and Sony in Israel, said that in this era of globalization the trend is to try to stick as much as possible to the original title, particularly with blockbusters and well-branded superheroes like Batman and Superman. Ditto for Silver Linings Playbook, which he helped translate into Optimism is the Name of the Game. The arrival of a British ship, headed by Captain John Smith, threatens the peace of the Native American Pocahontas and her tribe. Enabling JavaScript in your browser will allow you to experience all the features of our site. This revolutionary product uncovers the meaning of the original Greek and Hebrew text by indicating Strong's Concordance numbers and by providing codes for Dr. Other times, a literal translation does the trick just fine.But the bottom line is money, and if the name doesn't work locally, he said Hollywood studios are more than happy to adapt.
In France, for example, the film was renamed Happiness Therapy.'We always try to stay true to the source,' he said. The movie won two Oscars - one for the soundtrack, and another for the movie's main theme - "Colors Of The Wind".
Her real name was Atoaka, Pocahontas was a nickname given to her as a child due to her cheerful character. She performed the songs "Across The River" and "Colors Of The Wind" in the movie's soundtrack.
In their country, there is simply no word that captures the true essence of 'Hustle.'So in Israel the film is known in Hebrew as American Dream.


In the French-speaking Canadian province of Quebec, Woody Allen's 1973 sci-fi comedy Sleeper was turned into Woody and the Robots.For some the phenomenon is no laughing matter. She was the daughter of a Powhatan chief who ruled a vast area that is recognized today as the state of Virginia.
She decides to change her life and take the role of peace maker between the natives and the new settlers while romancing the British captain. No one can quite explain how Terminator became Deadly Mission, Alien turned into The 8th Passenger or Top Gun morphed into Love in the Skies.
Danny Warth, an archivist at the Tel Aviv Cinematheque, a local art-house theater, said the crude altering of titles was an insult to the genre.'We are talking about a work of art here. No one would dare change the name of a novel or a theater production, but in film for some reason it is allowed,' he bemoaned.
It's not as rich as English sometimes and you cannot translate word by word all the time.'It's hardly a unique phenomenon. In France, The Dukes of Hazzard became Sheriff, Make Me Afraid, and The Hangover is known as Very Bad Trip.
The French have a tendency to add titillating titles to subpar movies to spark interest.A So Step Up is known as Sexy Dance, and No Strings Attached became Sexy Friends.



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