This pattern is rooted in a lack of urgency amongst museum and visual art audiences to purchase tickets online.
To combat these challenges and harness the potential of EMP Museum’s Star Wars exhibition, we utilized online, timed ticketing to stimulate advanced purchases, and gave early ticket access for members to increase membership purchases. Our digital strategy consisted of data-driven display and search campaigns, with tailored creative, ad copy, and landing pages to compliment distinct acquisition and remarketing targeting methods. Membership sales increased 44% in advance of the general public on-sale date, as compared to the same time frame the previous year. Furthermore, the display campaign resulted in a strong overall ROI of 343% prior to the exhibition opening. Bolstered by this initial success, we leveraged the Star Wars campaign to convert even more ticket buyers into members through a membership-specific display and search campaign after the exhibition opened.
A key aspect of this display campaign was the use of Star Wars creative to entice prospects. The online Membership display campaign was the first of its kind for the Museum and drove a significant number of conversions, resulting in 60% of the total monthly display revenue. These campaigns demonstrated that, for organizations that typically have a low percentage of online ticket sales, the strategic use of search and display advertising can generate tremendous value. Featuring mesmerizing exhibits, interactive installations, oral histories, and a wealth of learning opportunities.
Since making her debut 40 years ago, Hello Kitty® has graced countless products, morphed through hundreds of thousands of design iterations, and befriended millions.
At the height of his fame, Jimi Hendrix performed more than 500 times in 15 countries and recorded 130 songs in 16 studios. From his arrival in London to his untimely death on September 18, 1970, Jimi Hendrix was rarely in one place for more than a month. Learn how a new breed of gamers are leaving their mark on gaming history at EMP’s Indie Game Revolution. Pet a dragon designed by Seattle Opera, view an original manuscript page from Game of Thrones, and revel in hands-on installations that include world building and mapmaking.
Three iconic horror directors—Roger Corman, John Landis, and Eli Roth—have curated a selection of their favorite films, providing a solid foundation on which audiences can safely explore the spectrum of cinematic horror, from its inception at the turn of the 20th century to the present day. EMP seeks to inspire all of our audiences by providing unique and engaging resources and experiences.
More than 140 presenters will convene for this annual event showcasing ambitious music writing of every kind. Celebrate the statement-making style emerging from our area at Reveal: Northwest Innovation in Fashion, an inaugural runway show benefitting EMP Museum's commitment to fostering creative innovation in our community.
EMP’s Community Access program enables individuals experiencing financial, physical, or social barriers to visit the museum.
Teen Artist Workshops and Creativity Camps for Kids provide hands-on, expert-led instruction with summer camps including songwriting, sound design for video games, creative writing, science of sound, and more. Youth Advisory Board members actively contribute to EMP events and exhibit openings, and influence teen programming at EMP by collaborating with local musicians, artists, and community groups and promoting teen programs such as Sound Off!

Check out the EMP calendar for lectures, music performances, opening exhibit events and more!
This 30-hour professional development week will focus on deepening best practices for the integration of arts into STEM education. The museum is easily accessible by car, numerous bus routes, and the historic Seattle Center Monorail, built in 1962 for the Seattle World's Fair.
Visit with your friends, family, colleagues, school field trip, or any other group of ten or more and receive discounted admission. A spectacular venue suitable for a wide variety of events from weddings and parties to concerts and corporate meetings. Experience unique package deals and discounts at EMP partner hotels located within walking distance to the museum. Buy tickets, or better yet, become a member to one of the most unique museums in the world.
EMP members enjoy free year-round admission to the museum, in addition to access to exhibition previews and events, special offers and discounts, and lectures and oral histories with luminaries from the world of pop culture. New Benefit: EMP members receive free admission to Living Computer Museum and Flying Heritage Collection! Visit EMP as a group and experience a self-guided tour, special group entry with a designated motor coach drop-off point, and discounted rates on admission and On Stage posters and DVDs.
EMP celebrates the creative process, engages the imagination, and inspires personal expression in current and future generations.
EMP is a leading-edge nonprofit museum, dedicated to the ideas and risk-taking that fuel contemporary popular culture. A classical music fan, Gehry wanted to understand rock 'n' roll, so he traded in his Bach for Hendrix and took a trip to the neighborhood guitar store. The museum's one-of-a-kind architecture offers numerous unique sites, from lofty and spacious to cozy and secluded. Whether your event is a corporate meeting, a concert, an intimate gathering, a film premiere, a seated dinner or an elaborate reception, EMP offers an awe-inspiring setting for your next special occasion. Members of the media can access EMP's press releases, media kit downloads, and high-res images.
When we first began our partnership with EMP Museum, approximately 15% of ticket sales were made online. We launched our campaigns in December 2014 leading up to the exhibition opening in January 2015. 68% of the memberships were sold online, which can largely be attributed to the success of the Star Wars search and display campaigns. Online membership sales increased by 200% overall year-over-year during the same time frame.
Given that buying a membership indicates a constituent has a strong affinity for EMP Museum, we only targeted the most promising prospects, which led to great success. To put this into perspective, the estimated revenue from this membership campaign alone almost equaled the total amount of revenue across all display campaigns in January.

Tailored copy and creative, relevant landing pages, specific targeting methodology, and incentives to purchase online all can work to increase the percentage of online sales.
She is a superstar and a global icon, yet has always maintained her essence to inspire happiness, friendship, and fun around the world. He was a musical nomad, his life an endless series of venues, recording sessions, flights, and hotels. Within, it contains a treasure trove of objects, images, and information from hundreds, possibly thousands of other worlds from the farthest reaches of the universe.
Featuring the stories of more than forty independent video game developers, designers, coders, composers, and critics, EMP presents a dynamic, immersive space inviting you to witness the present and future of gaming as it unfolds. Through the biggest roster of presentations yet, Pop Con will explore the ways music lets us hear voices across genre and time period: soul singers and rock singers, singers of exotica and Mexi-Cajun blues, goth-punk wailer Siouxsie Sioux, warbling rapper Future, synthetic “vocaloids,” vocal coaching, Southern accents, and more.
The show will feature the cutting-edge looks of designers from the Seattle area including Suk Chai (S C H A I), Francisco Hernandez (Built for Man), Tom Ordonio, Aykut Ozen (Ozen Company), and Deborah Roberts (S I L V A E). The museum serves regional residents by opening its doors to all who might benefit from EMP’s rich educational and cultural resources. EMP offers a variety of resources for educators including lesson plans, gallery guides, workshops at the museum and in schools, and Professional Development Day. The Monorail departs every 10 minutes from the station at Seattle Center, and from Westlake Center Mall, at 5th and Pine Street. Receive free admission to Living Computer Museum and Flying Heritage Collection with your EMP e-ticket stub.
Celebrate cinema, make your own music, discover science fiction, and take pleasure in knowing that your membership bolsters EMP's efforts to educate, inspire, and spark creativity and imagination in young and old alike. With its roots in rock 'n' roll, EMP serves as a gateway museum, reaching multigenerational audiences through our collections, exhibitions, and educational programs, using interactive technologies to engage and empower our visitors. He bought several electric guitars, took them back to his office, and cut them into pieces.
As a point of comparison, on average, performing arts organizations sold approximately 50% of their tickets online in 2013 (Capacity Interactive 2013 Benchmark Study). During the course of the campaign, online membership sales increased by 104% year-over-year and overall membership sales grew 45%. Furthermore, these tactics lend themselves to a larger strategy of leading ticket buyers further down the funnel and turning them into members. Now this fully-automated ship—a traveler, documenter, and collector of artifacts—has come to Earth and invited us to come aboard. At EMP, artists, audiences and ideas converge, bringing understanding, interpretation, and scholarship to the popular culture of our time. Influenced by the colors in the early model, Gehry's final design brightly displays the red and blue hues of electric guitars.

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