Your family may not be together when disaster strikes, so plan how you will contact one another. There are actions that should be taken before, during and after an event that are unique to each hazard.
Find out from local government emergency management how you will be notified for each kind of disasters, both natural and man-made.
Gathered insights to develop messaging strategy and anchored the campaign around three key questions which were connected to three basic actions.
The Regional Catastrophic Planning Team (RCPT) of Illinois, Indiana and Wisconsin funded and executed a citizen's preparedness campaign with the objective of educating and compelling households across 19 counties in the region to take preparedness action in the event of catastrophic event. Through our path to insight process, we identified key strategic considerations that led to the development of the message strategy and the structure for the campaign which would be executed during a 3a€?montyh period across 19 counties.
Hispanic marketing, multicultural marketing, total market and non-profit strategic planning services. This template provides space to outline important family information and important phone numbers for use in the event of an emergency. After you have created your family emergency plan it is a good idea to have a family meeting. If you have very young children you may want to consider doing some role playing to help them practice the elements of your family emergency plan. Make sure everyone in your household is familiar with these products and is comfortable using them. Establish a place to meet in the event of an emergency.


With effective planning, it is possible to take advantage of technology before, during and after a crisis to communicate with loved ones and manage your financial affairs. Identify the hazards that have happened or could happen in your area and plan for the unique actions for each.  Local Emergency management offices can help identify the hazards in your area and outline the local plans and recommendations for each.
You should also inquire about alert and warning systems for workplace, schools and other locations. The goal was to reach over 100,000 households and empower them to take a preparedness action.
The small window of the campaign required an overarching message which was communicated via TV, Radio, and Digital billboards; which was then brought home through on the ground face to face interactions with individuals, families, communities. The best way to handle a family emergency is for everyone to understand what the plan of action is.
There is also space to detail meeting places should your family not be together when an emergency takes place. During your family meeting you can give copies of the plan to all family members and also establish a central place in your home where the plan will be posted. Share the hazard-specific information with family members and include pertinent materials in your family disaster plan.
Campaign resulted in a record 130,000 plus households taking preparedness actions and total impressions of over 15 million in a 2 month period. Then, we posed three compelling questions to make the individual think: What will you need?


Not only can you put in meeting places for your own hometown, but also out of town instructions should your family experience an emergency while on vacation or out of town. This is the perfect time to go over all of the details of your family emergency plan and makes sure that everyone is well informed of what to do and who to contact in the event of an emergency. You want your children to be prepared for emergencies, but you do not want to create an unnecessary fear of the unknown in very young children.Once everyone is well informed of your family plan you can help all the members of your family choose a safe place to keep their own personal copy of the plan. Young children also feel much more secure about emergencies when they know what they should do in those situations.
You might hear a special siren, or get a telephone call, or in rare circumstances, volunteers and emergency workers may go door-to-door. Downloadable family emergency plan templates can make crafting your family emergency plan a very simple job.
Purple Group reviewed national campaigns and developed the following key insight: individuals must be given specific actions to take and those actions should require a low level of resources.



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