As you might remember, jcpenney landed in the top three of my 2011 Worst list for its bake-off approach to designing the last iteration of their logo, so it was with both high and low expectations that I approached a highly public company reimagining announced yesterday. The old logo, designed by a graphic design student at the University of Cincinnati and selected from about 200 options jcpenney requested from others, was not formally or structurally bad but it looked like, well, a student-level design exercise. For additional images and video check out this surprisingly helpful and thorough press room. Pre-sale ticket prices for the Brand New Conference in Nashville on September 15 a€“ 16 available until early May. Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work.
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work.

This entry was posted in Brands, Clothing, Color, Shorts, Tops, Trends, Women and tagged tops, women clothing on June 1, 2014 by admin. Staying comfortable is second nature with our ultra-soft and versatile fitted short-sleeve cotton tee.
I think it looks better in the logo than in the applications, as it starts to look a little more like an electronics store. Providing fairly decent middle-of-the-road merchandise, JCPenney is an extremely popular destination for finding affordable items without the top brand names attached — they develop many of their own brands. Overall, this logo and identity are full of potential and is one of the most on-target identities for a large, very common-denominator consumer company that I have seen in a while. It express the All-American feeling jcpenney is going for and it alludes to the American flag in a subtle and sophisticated way that makes every American Presidential candidate look like a doofus for not designing a logo like this before.

This logo has the potential to transform the jcpenney brand from a mediocre mall brand into an American retail fashion icon like Tommy Hilfiger — perhaps not in quality but at least in appearance. Our short-sleeve tee features beautiful graphics on soft cotton fabric for…MNG by Mango Short-Sleeve Screen Tee for Women MNG by Mango Short-Sleeve Screen Tee for Women Cotton.

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