National Geographic Abu Dhabi is the UAE's best known brand on social networks, according to the first Social Media Brands Index published on Tuesday. Grafdom, a UAE-based digital media agency, has released results for the study which comprises a listing of the UAE's 100 most influential corporate brands and individuals on social networks.
Emirates Airline and Sony Middle East completed the top three positions in the list, Grafdom said in a statement. The report's methodology of ranking was determined on a brand's number of followers on Facebook, Twitter or Youtube, and to qualify a brand needed to maintain a position within the top five of its category and be on at least two social networks.
Conducted in March, the study also revealed the exceptional performance of some industries in contrast to others.
The most active category was, not surprisingly, communications & technology while the least active category was real estate. While National Geographic Abu Dhabi was the brand with most followers in the UAE, Emirates NBD was found to have the least.


With more than two million Facebook users in the UAE, more companies are turning to social networking sites to deliver their message to customers.
According to the Grafdom report, UAE firms were spending an average of AED50,000 a year on their social media commitments. Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.
Firos Syed, from Qatar, came in second-place with a photograph of a man cycling through a puddle. The competition received more than 80,000 entries from across the Middle East,  more than twice the entries it received last year. Clipping is a handy way to collect and organize the most important slides from a presentation.
Of the seven sheikhdoms that make up the United Arab Emirates, Abu Dhabi is the largest geographically.


A family plays Frisbee in a park along the Corniche, a principal thoroughfare in Abu Dhabi.
Fountains light up the approach to the Emirates Palace Hotel, one of the most expensive hotels ever built. Brands that were unheard of just a few years back currently maintain a loyal following on social networks and are equipped to drive substantial business gains through it," said Farid Gasim, director of operations, Grafdom. I try my best to attribute images, videos, and quotes to their creators and original sources.Reproduction without explicit permission is prohibited - Cairo, Egypt. Distinguished by a skyline of ultramodern high-rises, the city of Abu Dhabi sits on a T-shaped island, one of nearly 200 that dot the emirate’s Persian Gulf coastline.



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