There is a strong feeling amongst the web elite that providing visual mock-ups as part of the sales process is wrong for many reasons.
I would love this shift to take place and never have to do any speculative design work again, but my gut feeling is this just will never happen on a permanent basis.
The fact of the matter is I believe it really is only established web agencies and freelancers who can pull this off and the majority of lesser known people out there will always submit to the request for mock-ups and see it, as do most clients, as an integral part of the web sales process. However this statement was made on the assumption that all those who produce speculative designs throw them away upon commencement of the web project, well unfortunately they don’t.
All too often it will transpire that the functionality implied by those very early designs, based on probably only 3-4 hours of communication with the client, will actually be built without nearly enough thought given to if they really need it. The second mistake often made is to start a won web project by briefing your designer to create a homepage and perhaps some sub-page designs for client approval – no no no! Why not just skip these unnecessary revisions altogether with some confident web project and client management skills! My approach is to win the web project and then definitely not agree to produce a single design for quite a while.
Well yes, in my experience most clients will not expect this approach easily but that’s when the confidence in the approach must show itself in the form of articulate explanation as to why you follow this approach. The actual explanation itself is nothing short of a crash course for the client in web design and functional separation. I won’t lie to you, most of the time this conversation is not easy and the client will challenge you at certain points, but the real secret lies in your ability to convey absolute conviction in your approach and if possible back it up with examples of previous web projects where the process was, and was not followed. This can be followed up quickly by an example where the unorthodox approach was taken and, having used it many times before, I can assure you both the total hours and duration will be comparatively less. Of course with any web project management approach come challenges and so here are a few tips to help you with this one.
By this I mean in my early days as a Web Project Manager I used to take a sold web project proposal, with included speculative designs, and pretty much attempt to use those as a statement of work.
Ultimately you’re looking for the following client reaction at the end of the web project… is this too much to ask for?
Moving ahead on a web project without any designs is not easy for some people, but it can also come across as a very waterfall-based approach where the Web Project Manager works in a silo with the client until such times as he or she are ready to hand over to the web designers and developers – but this is most definitely not the correct path. At all times a Web Project Manager should be working very closely with everyone in their team, in fact failure to do this will always have a negative impact on the web project – no matter what your approach is.
Not only is this collaborative approach getting the key people involved early, which always help to gain buy in and motivate teams, but in most cases a Web Project Manager is not the best person to define any of these things – this is not their expertise. Part of a Web Project Manager’s expertise however is to get the right people involved at the right time, to utilise the experts in their field and to gently ensure the solutions provided by the experts are within the web project boundaries such as budget, scope and timeline. The approach you discuss in this article is what I’m encouraging at the moment so was great to read more on it. This gives me how many hours I can spend on each part and is communicated on a weekly basis to the client.


From experience you know roughly how much time you have for revisions based on the hours you have and set expectations accordingly. If approaching what I think is the limit and more is needed, I’ll either ask for more budget or maybe if a feature or two can be sacrificed to free up some budget.
As long as the client has been involved throughout the process and youve built up trust, theyll know youre not managing poorly or looking to simply get more revenue. Although, if as a designer youre ever having to just go with what scope the web project manager has decided and have had zero input up till then, I would say thats not right at all. A good web project manager will collaborate as much as possible throughout the scoping phase. Some may hint it sounds like going over old ground from the sales process, but to that I respond that for that reason it may not take long, but with the web project, and result for the client’s business, now being my responsibilty I want to be crystal clear to maximise the chances of success and to act as a concrete reminder at various stages of what the underlying business aims are. While there are various takes on the above, the theory remains constant – to establish the end of the successful sale and mark the beginning of the process that delivers results. In terms of handover from sales, we usually have a few handover meetings with the team that pitched the work and the people that will run the project, and also ensure the client is aware we will validate the costs presented in the pitch with what we would like to do and their budget. Glad to hear it’s not just me though, this being my approach I know how well it works, and how other solutions tend to go – completly tits up! And the point about reducing frustration of designers is an excellent one and I should have included this in my post.
When working this way I found designers produced better work and defintely loved the fact they knew revisions would be minimal! But where it’s not a templated type approach, I still believe in holding off from designs early simply because the slightest mistake can really hit you later on in the project. Great article Sam; just to note that Ryan Taylor wrote the article on Boagworld in 2009, and not Paul Boag.
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X class class if for you-a young punx ready for the fight cbse disaster management book class 10 rs. RedR Australia will be hosting two information sessions in Sydney and Melbourne about aid projects in need of specialised talent. A deployment agency for short-term paid international humanitarian aid work, RedR works with the United Nations and a number of non-government organisations to match projects with available, relevant skills. The sessions are designed to be interactive to give you the opportunity to discuss queries with RedR Australia staff and Standby Register personnel. Because ultimately you (the client) are paying for the design it is absurd that you would then choose not to use it. Well maybe yes, but it’s important to identify what the client liked about it before proceeding to base the rest of the web project on it.
Well because at this early stage of the project you still have an awful lot of research to do in order to clarify exactly what the best solution is, from a design and functional perspective, so how can you really expect to produce designs that satisfy the user requirements and ensure that the business goals are aligned with the agreed functionality when they haven’t all been completely agreed yet?


The designer needs to understand business objectives, success criteria, brand personality, competition and numerous other factors in order to provide the right solution. Take time to create a good plan, gather customer requirements, and create solid functional and technical specifications. However that said, if the functionality has been defined with true presentation separation, the designers and UX teams still has full control over how that functionaliy is displayed and worked – this can work just as well.
However sometimes collaboration doesn’t happen for a variety of reasons, or the sale is one of those ones where any scope alignment at that stage could affect the chance on success. U survival cbse unit x class specific revised for project cbse 10 class cbse disaster management book free download: Abstract, Report, Presentation, Synopsis, Source Code Downloads with pdf, doc, ppt, zip, Ask 10 class 9th Class Cbse Disaster Management ou know you will survive Sep 29, 2012update fron cbse A free PowerPoint PPT presentation displayed as a Flash slide show on New syllabus and text books will be implemented in a phased manner as given under.
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Only thing is, when you’re a designer, you kinda have to go along with what the project manager has agreed, if only I had like minded people around me! Similar to your process, I sit down with the client to again clarify goals, target audiences, timeframes, and so on. Do you have a very clear list of functionality in and out of scope, number of design rounds etc at the sales process?
While this has worked well for me, sometimes it feels as if I’m being overly redundant.
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