Case has been involved with National Geographic for more than a decade and joined the Board of Trustees in 2010. Case co-founded the Case Foundation, recognized for its innovative efforts to address global challenges and opportunities. A true digital pioneer, prior to co-founding the Case Foundation, Case spent more than 20 years in the technology sector, including as a senior executive at America Online. Wolstencroft has been a member of the board since 2008, serving as chair of the Finance and Investment Committee and is a member of the National Geographic International Council of Advisors.
Wolstencroft also serves on other prominent boards, including as co-chair of the International Rescue Committee and as a trustee of the Brookings Institution.
The Society also announced today that John Fahey, outgoing chairman of the board and former CEO of the National Geographic Society, is retiring from the board.
The National Geographic Society is a global nonprofit organization and one of the world’s largest nonprofit scientific and educational organizations.
A Queensland production company has secured the services of one of Australia's most loved singers to create a new soundtrack for its world premiere production. During Charles Darwin's many years studying wildlife species around the world, he found himself pondering an observation he couldn't explain. DARWIN motorcycle rider Sam Lambert will use navigational skills gained from playing the computer game X Box to assist him around England's prestigious Silverstone grand prix circuit tomorrow night. More Indigenous staff are needed at Royal Darwin Hospital (RDH), the Northern Territory's Aboriginal health worker of the year says.
New evidence of contamination by toxic fire-fighting foam has been found in Darwin waterways, the Northern Territory Environment Protection Authority (NTEPA) has said. One of the earliest copies of The Origin of Species next to a life-size bust of Darwin himself. A prisoner facing multiple assault charges has been caught by a nurse having sex with a female patient in her 20s in a mental health ward. Northern Territory police have raided two homes, seized a gun, car, drugs and cash, and arrested four men after receiving a tip-off that the men were dealing drugs from a shopping centre in Darwin's northern suburbs. National Geographic wanted to launch a new publication specifically pitched to teens and ‘tweens, ages 11-17, that outlined not only career options and life directions in the pursuit of information on other cultures, but that also introduced this younger target audience to the benefits of full Society membership. Granite Partners was asked to devise a marketing and media plan for the launch of the new publication, using in-house list resources, and to derive our own creative direction, given only the audience parameters and subscription targets.
GP devised a plan that included a multi-stage interactive direct marketing approach that engaged the target audience in a treasure hunt, searching for images through a series of educational collateral pieces and ended in a forced free trial of the new publication to those who found all the images and solved the puzzle. The fountain division of the softdrink giant had experienced a drop in sales from among certain outlets serviced by the fountain division – non-canned or bottled soda distributed at retail food outlets, specifically alternate sub brands, Diet Coke, Sprite and some others. After undertaking extensive interview research, on-site primary and secondary research on the fountain beverage space, Coke products, and fountain purchase behavior specifically, GP recognized the reasons for the drop in sales as a result.
An analysis of how patrons of these retail outlets made decisions about beverages pointed up a weakness in the sizing, pricing and promoting of these Coke sub brands.
The GP team persuaded Coca-Cola to make a full range of promotional products available to retailers on a more regional level through their distributor, so the on-site rep filling the soda orders could also bring the proper promotional material with them and install them at the next refill cycle.
As a result of these promotional, operational adjustments, sales of single store fountain beverages jumped 23% in the first quarter following implementation, and up a total of 30% for the year for those sub brands affected. After some primary and secondary research into the local phone market, GP advised and created a multi-media approach including direct mail, FSI’s in local papers, radio, and outdoor. The direct marketing was used to jumpstart branding and to drive 800# queries, and the FSI’s served to reinforce memory and boost recognition for the outdoor, all timed to work cohesively with the radio spots in a progressive pattern, building recognition in a short period of time, and driving conversion to the 800 number specifically selected for the campaign.


The diet evolved and he published a total 16 other related books, including cook books, extensions and refinements to the diet and eventually branching out into a line of supplements, drinks, energy bars and the like.
Find out how The Marketing Doctor David Poulos can diagnose and prescribe the best remedy for your business.
National Geographic Society sells majority stake in media holdings to FoxSeptember 10, 2015 - 12:42 AM Columbus Dispatch The 127-year-old nonprofit National Geographic Society is selling a majority stake in its media properties, including National Geographic magazine, to 21st Century Fox for $725 million through an expanded partnership. Rainbow Appears During Severe Storms in KansasSeptember 7, 2015 - 9:48 PM Weather Channel A rainbow shines in front of dark clouds during severe storms in Kansas, Monday, September 7, 2015.
TIL that a woman driving to Dave Matthews concert stopped to help a stranded cyclist who turned out to be Dave Matthews himself. Egyptian pyramids found by infra-red satellite imagesSeptember 10, 2015 - 10:15 AM BBC News Seventeen lost pyramids are among buildings identified from new infra-red images in a satellite survey of Egypt. Archaeologists Have Made An Incredible Discovery At StonehengeSeptember 8, 2015 - 3:01 PM io9 a massive megalithic monument made up of more than 50 giant stones buried along a 1,082-foot-long c-shaped enclosure.
National Geographic is the official journal of the National Geographic Society, the largest scientific and educational institution in the world. PIERRE YVES LEBEL commented on RECAPPING PAST NEWS EVENTS (1 weeks ago)Tom commented on BOND GIRL IS 68 TODAY!
The National Geographic Society awarded its special Gold Medal to Amelia Earhart for her 1932 solo transatlantic flight. A gift to the National Air and Space Museum is a gift to the nation, the world, and the future.
11, 2016)—Today, the National Geographic Society announced that philanthropist, investor and Internet pioneer Jean Case, chief executive officer (CEO) of the Case Foundation, has been elected chairman of the Board of Trustees of the National Geographic Society.
Her leadership on the board has included chairing the Nominating and Governance Committee and co-chairing the Search Committee that tapped Gary Knell as the Society’s CEO in 2013.
The driving force behind groundbreaking initiatives, including the Startup America Partnership, America’s Giving Challenge and the Be Fearless campaign, the Case Foundation invests in and creates programs that aim to revolutionize the philanthropic sector, unleash the power of entrepreneurship to bring innovative solutions to communities around the world and ignite civic engagement through citizen-driven solutions.
The Society funds hundreds of research and conservation projects around the globe each year and works to inspire, illuminate and teach through scientific expeditions, award-winning journalism and education initiatives. Due settimane piu tardi i membri fondatori, dopo aver stabilito un regolamento e un piano per l’organizzazione, elessero Gardiner Greene Hubbard primo presidente della National Geographic Society che vedeva cosi la luce nel lontano 27 gennaio 1888. Subscribe to the mailing list and get a daily update with the most important news from Darwin! Granite Partners was asked to find out why, and rectify the situation, halting the slide and boosting single store sales over the prior year.
They were not meeting the needs of the patrons in several of the regional outlets – the small beverages were too small, and priced lower than was necessary to trigger a sale, but the medium was perceived as too large and too expensive to make the leap from the small, reducing overall net sales of soda. This way, the rep, with whom the retailer already had a relationship, was comfortable making not only recommendations, but could make those recommendations a reality with their own initiative, at their discretion. They needed a way to convince phone users in those areas to switch from the established local provider and asked GP to create a full scale campaign on a limited budget and that could be rolled out on a national basis as a scalable effort, ramped up as more licenses were obtained in additional states. Research indicated that outdoor would compete effectively with the existing major provider, who had very little presence outdoors, and would couple synergistically with the radio spots during morning and evening drive, to trigger conversion. Robert Atkins, a noted cardiologist in New York, developed a specific dietary regimen that seemed to shed pounds miraculously. Atkins re-emerged, opened the Atkins Center for Complimentary Medicine in New York, released a reprise of the original book, and a line of vitamins and supplements, and wanted another forum to spread his message about low carbohydrate eating, nutritional philosophy in general, and about natural herbal supplement could enhance quality of life and alleviate the symptoms of certain conditions. It generated a phenomenal result within the newsletter publishing world, with a 2.5% response rate, a resubscribe rate at nearly 80% for the 2nd year, and returns in the low teens.


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Kuroki, a decorated member of the Army Air Forces of World War II, was hailed on the American homeland at a time when tens of thousands of Japanese-Americans were confined to internment camps.
It published its first issue, called the National Geographic Magazine, on October 17, 1888, just nine months after the nonprofit Society was founded.
National Advisory Board to the Social Impact Investing Task Force (SIITF) established by the Group of 8 (G8). Previously, he was a longstanding partner at Goldman Sachs, where, over the course of a 25-year career, he led a wide range of businesses in the United States, Asia and Latin America. Nessuno ancora pensava che la NGS sarebbe diventata una delle organizzazioni scientifiche e pedagogiche piu famose al mondo. Sub brand signage was available to retailers to be able to adjust to local preferences, but it was difficult to order under the current system, and was expensive, as these resources were centralized in a single warehouse ordering system, some distance from the affected areas. The answer was a monthly newsletter, Health Revelations, published by National Information Corp.
She also serves on the boards of Accelerate Brain Cancer Cure, BrainScope Company, the Brain Trust Accelerator Fund and the White House Historical Association. It was hard for retailers to order the additional materials, and the money ended up coming out of their pockets unexpectedly. Atkins appeared on many of the popular talk shows of the day, published the diet in a book, the Diet Revolution in 1972, which sold 10,000,000 copies worldwide, and subsequently slipped from the public eye amid cries from the AMA of increased heart risk from his high protein low carb approach.
Atkins Health Revelations had over 70,000 subscribers, all solicited by direct mail – no news stand, no brokers, no pass along included.
Due to the subjective nature of this field, we cannot guarantee that they are always correct.
Clearly this was a hard core, committed audience, conditioned to having to wait for results after a longer commitment, but wanting lots of information before making that commitment.
This program vaulted NIC into the highest echelon of major mailers that year, ranking 5th among catalogers with L.L.
Our responsibility for damage due to our services are limited to reimbursement of the charges for our services.
Il primo National Geographic con illustrazioni a colori risale poi all’anno successivo: comparivano qui disegni a pastello del Nicaragua, e la prima cartina, diventata poi parte integrante del periodico.
Fu pero solo dal 1896 che la rivista comincio poi ad essere venduta nelle edicole, al prezzo di 25 cent. Nel 1910 furono pubblicate ben ventiquattro pagine con fotografie della Corea e del Giappone e a quello stesso anno risale l’adozione dell’ormai inconfondibile riquadro giallo.
Era invece il 1927 quando il National Geographic pubblico le prime fotografie a colori subacquee del mondo, ritraendo i fondali della laguna delle Dry Tortugas, in Florida. I 125 anni della Society e i 15 della rivista italiana raccontano appunto una storia appassionante che non potra che stupire anche il piu distratto dei visitatori.




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