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UPDATE: A new 2015 Version of the Marketing Technology Landscape Supergraphic is now available. Its purpose is to illustrate how incredibly diverse and vibrant the marketing technology ecosystem is. Many companies could make a case for being in multiple categories, but in the interest of diversity, there are few duplicate entries. Three notes: First, my own company, ion interactive, is included in the graphic in the landing pages circle (which is part of the testing and optimization sphere, which is part of the broader web site constellation).
Great infographic, some estimate that Marketing in the next decade will be bigger spender on Technology that IT groups within companies. According to our knowledge we define that the marketing automation as, It is the Software solution that designed to simplify the online processes by repeatation of tasks.Can u briefly explain about technologification.
Thank you for the monumental piece of work, which you thankfully just had to update this year!
A labour of love, no doubt, buddy media and radian6 are now merged to be the Salesforce Marketing Cloud. I have been following your infographic for a while now and this the IInd update I am looking at.
Hi Mark – Where is Epsilon in this Landscape – I wanted to explore them as a potential player in the marketing suite for my company? Couldn’t agree more with the sentiment that strategy (and for that matter people and culture) trump tools.
You have done an amazing job in putting this together, I took on the task recently in our company to undergo a complete market analysis and I will be using this as a boost in the right direction.
I think our company fits in on this to date, we have been laying low up until now, but we are rapidly growing and find that nobody meets the demand of the market quite like us! Thank you again for the valuable insight into the market, please feel free to reach out to me I would love to chat about this topic with you!
Hi Scott, do you have an updated 2013 version of the Marketing Technology Landscape you did back in Sept 2012?
This is such a great overview of the marketing landscape, I’m wondering if anyone (or you Scott) have come across one for the IT Landscape in general? Since every child is unique in personality, not every child can respond to one single methodology. A written behavior plan should be in place to meet the needs of each child’s targeted behavior(s). Step 2:The teacher will determine the time span of the intervention to ensure there is enough data to be collected to clearly demonstrate whether that intervention was successful.


Step 5: Evaluate the intervention outcome, in which the teacher will directly compare the actual student progress with the goal originally set. To increase motivation, a less favored activity should be offered first, then a highly preferred activity so the student has to earn their preferred activity. It includes over 350 different companies, from small start-ups to Fortune 500 giants, across 45 different categories, from agile management to video marketing. Under constraints of time and space, there are many companies and categories that weren’t included and that no doubt deserve to be.
As a result, for instance, you could implement analytics solutions from Chartbeat, Clicktale, ClearSaleing, and Compete with almost no overlap in functionality. Second, the inspiration for this came from the wonderful LUMAscapes produced by LUMA Partners. I’m confident that in the long run the profession will get over the learning curve of mastering these many technological tools necessary for Marketing. However, I am thinking about some options to make this more systematic and database-driven in the future.
Almost frightening to see all the logos and equally frightening to realize how many I know or use! Without eZ in there you are missing the largest commercial open source web content management development platform. Much appreciated and yes this piece of work will be shared and rightly credited to you as your expertise and altruism deserves to be known on both sides of the pond!
It certainly demonstrates just how many tools and applications there are out there to choose from; a choice that can be quite overwhelming! Nice work and don’t mean to be negative but there are tools and then there is strategy.
Local business can’t get straight another piece to the puzzle, which is why we are building this automated system to manage everything in one place, with one entry. Data plans will be individualized to the student while also addressing the "core deficits" common to children with autism spectrum disorder. If actual student progress does not meet the goal, another intervention plan should be considered. Data should also be collected when students go to other areas of the school, such as specials, OT, PT, etc. Reinforcers can be primary or secondary, but should be age appropriate for the student’s age.
The labels in our industry are in flux, as are many of the companies themselves, which are constantly adding new features, acquiring new products, and pivoting to new positions.


Where I go broad, they go deep, with several amazing and thorough diagrams of subindustries within marketing. Possibly a solution to make it more comprehensive (and easy to update when I realize I left someone important out!). But I find it fascinating to get a glimpse of the breadth and depth of marketing software out there.
Programs and methodologies used in the classroom setting should be based on the most current, valid research in both child development and autism.
All adults who work with the student or who come in contact with them should be informed of the plan and implement it. To establish a baseline, a Functional Behavior Assessment will be completed by the classroom teacher. Some example reinforcers may include toys, books of interest, food or anything a student finds motivating. Please, take a look to Equifax value proposition, it could fit in some categories (analytics for sure).
A clipboard can be used to track current data and should then be placed into their binder once it is complete. Although positive and negative reinforcers can be used, positive reinforcers are highly recommended. The use of visuals should be used to show the student what reward they will earn for positive behavior.
Standing over the student, folded arms and frustrated facial expressions can increase the probability.
Folders or binders should contain the student’s objective for each area and activity that day. To retrieve the Functional Behavior Assessment form click below.This assessment will then be used to develop a behavior intervention plan, where the antecedent, behavior and consequence will be determined. Data should be organized in the folder or binder according to categories, such as communication goals, fine motor, etc.



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