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Winarsky was President of SRI Ventures at SRI International, a world-renowned research institute. Kressel served for over thirty years as a senior partner and managing director of Warburg Pincus, one of the largest private equity investing firms in the world. Learn the story of Siri from initial venture concept to building the company to it's ultimate sale to Apple. Our book begins with the source of breakthrough venture ideas and ends with what it takes to build a company that can sustain itself through continuous innovation.


There is a valley of death between invention and innovation, where most great ideas perish. Based on decades of experience launching and investing in successful ventures, their strategy walks entrepreneurs through the critical stages of a company's life: from initial concept, to the first funding meeting with a top investor, to the decision to go IPO, to maintaining a culture of innovation in the new public company. He cofounded and led SRI's venture strategy and process, which has resulted in more than sixty ventures worth over $20 billion, including companies such as Nuance, Intuitive Surgical, and Siri. He successfully seeded and managed investments throughout their lifetimes in diverse fields of technology ranging from semiconductors to financial services, energy conservation and storage, software and communications equipment and services.


Many of these listed on the New York Stock Exchange and NASDAQ and some reached valuations in the billions of dollars.
In their entirety, these investments generated many billions of dollars in enterprise value.



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