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Most companies have adopted social media into their marketing, but there are still a surprising number of companies large and small that have done very little to use it as a communication tool.
This infographic by our friends at SocialCast gives us shining examples of the way it should be. This company, PowerReviews, does a great job of creating value for company social media efforts.
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There is no doubt that lack of communication remains the biggest reason for misunderstandings amongst people leading to untrustworthiness and fights. Business Communication simply means to communicate with the people whether it is with your bosses or with your clients or even with your partners. Let’s consider the business communication with regards to the one in which there is no verbal communication but only depends on the written methods. These methods of communicating can only put more emphasis on the importance of business communication in particular.
You cannot understand the reactions of the person while writing a letter as you can’t see the person physically and thus, you must assume what your audience may expect from your letter and thus, your letter should be able to answer all their questions as well. Though, it is true that a person’s tone can only be gauged by the people when he is talking but it is also true that the words that you put in writing also carry a tone of their own.


You must always have enough tact to actually acknowledge the type of your audience and deploy your business intelligence to communicate with them adequately.
Modern businesses spend a lot of money on customer service and on e-Commerce solutions, but often it seems that there's a disconnect between the two.
California-based company Altocloud has come up with a solution that combines machine-learning technology with real-time communications to predict the right time to interact with customers.
The software can determine the best answer to real-time decisions such as "will connecting this prospect to this sales representative now help them purchase today, or should we simply make a recommendation?" Since it's cloud based, the Altocloud software needs no extra infrastructure and is also integrated with existing marketing automation and e-commerce platforms. The software can be used to enhance customer experience by embedding voice, video, chat and screen sharing into websites and mobile apps.
Altocloud has announced the commercial availability of its product from today along with $2 million of seed funding to allow it to carry its business forward.
It's exhibiting its software at the Enterprise Connect Conference and Exhibition from March 16-19, 2015 at the Gaylord Palms in Orlando.
There are subtle differences to be sure, but it’s more than just marketing and branding.
The importance of communication among the people even if it is only between two individuals, communication is the key to them living harmoniously with each other. Every day to day activity must be conversed with the concerned people and updating your clients on the work and communicating to find ways to enhance the business with your partners and bosses all comes under business communication.


These methods most often include communication through the e-mail, memos, notices, letters and circulars.
Since, you aren’t able to talk face-to-face with the one you are communicating thus, you must have all the business communication skills that a person needs so as to completely satisfy the person you are conversing with a detailed yet crisp and short letter or e-mail.
The clarity in your message holds great importance and if you can completely explain your reason for writing the letter or the e-mail then it bodes well with the person whom you are communicating with. Thus, one of the prime business communication skills is to actually remain formal in business discussions, your communication through such formal letters can encourage similar formal and impersonal kind of behavior with all your partners and clients leaving no one feeling degraded by you. If you are thus, a master of business communication skills then you can easily overcome the misunderstandings that grow among business partners and clients.
Plus it can be deployed fast with lightweight JavaScript snippets and mobile APIs powered by a SaaS platform. Similar is the case with business, where the audience waiting for your communication lies everywhere in the globe. Live communications can be integrated with marketing automation and CRM systems to enhance existing enterprise contact center solutions.



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