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A concept model organizes the business vocabulary needed to communicate consistently and thoroughly about the know-how of a problem domain. A concept model is always about identifying the correct choice of terms to use in communications, including statements of business rules and requirements, especially where high precision and subtle distinctions need to be made. The organization seeks to organize, retain, build on, manage, and communicate core knowledge or know-how.
There significant push-back from business stakeholders about the perceived technical nature of data models, class diagrams, or data element nomenclature and definition.
Outside-the-box solutions are sought when reengineering business processes or other aspects of business capability. Data models can usually be rather easily derived from concept models; the reverse is much harder (or impossible).
For BACCM these basic noun concepts are: need, stakeholder, value, change, context, and solution.
In finance, basic noun concepts might include financial institution, real-estate property, party, mortgage application, lien, asset, loan, etc. In BACCM some basic wordings for verb concepts include: Value is measured relative to Context, Change is made to implement Solution, Stakeholder has Need.
In a financial business, some basic wordings for verb concepts include: Lien is held against Real Estate Property, Party requests Loan, Asset is included in Mortgage Application. Note that these wordings are not sentences per se; they are the building blocks of sentences (such as business rule statements). Provides a business-friendly way to communicate with stakeholders about precise meanings and subtle distinctions.


Is independent of data design biases and the often limited business vocabulary coverage of data models.
Helps ensure that large numbers of business rules and complex decision tables are free of ambiguity and fit together cohesively.
May set expectations too high about how much integration based on business semantics can be achieved on relatively short notice. Requires a specialized skill set based on the ability to think abstractly and non-procedurally about know-how and knowledge. Requires tooling to actively support real-time use of standard business terminology in writing business rules, requirements, and other forms on business communication. For more information about Concept Models, refer to Business Rule Concepts 4th ed, by Ronald G. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. It puts a very high premium on high-quality, design-independent definitions, free of data or implementation biases.
The goal of a concept model is to support the expression of natural-language statements, and supply their semantics – not unify, codify (and sometimes simplify) data. Like data models, concept models are often rendered graphically, but free of such distractions to business stakeholders as cardinalities. The most basic concepts in a concept model are the noun concepts of the problem domain, which are simply ‘givens’ for the problem space.
Since concept models must support rich meaning (semantics), other types of standard connections are used besides verb concepts.


Ross is recognized internationally as the 'father of business rules.' He has served as Co-Chair of the annual Business Rules & Decisions Forum Conference since 1997. Therefore the vocabulary included in a concept model is far richer, as suits knowledge-intensive problem domains.
He was a charter member of the Business Rules Group (BRG) in the 1980s, and an editor of the two landmark BRG papers, "The Business Motivation Model: Business Governance in a Volatile World" (2000) and the "Business Rules Manifesto" (2003), now in 18 languages. In short, concept models are concept-centric; data models are thing-entity-or-class-centric. He is also active in OMG standards development, having core involvement in SBVR (Semantics of Business Vocabulary and Business Rules). Lam (2015, An IIBA® Sponsored Handbook) and Business Rule Concepts (2013), a 4th edition of his ever-popular, easy-to-read 1998 handbook. Ross co-develops BABusinessSpeak™, its landmark business analysis and business rules methodology, which features numerous innovative techniques including the popular RuleSpeak®. These are the latest offerings in a 42-year career that has consistently featured creative, business-driven solutions.



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business communications management



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