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In order to determine which social media outlets and content will reach and resonate with patients, you must first understand the delivery mediums. Setting a clear marketing objective will act as a guide to ensure you derive value from your social media marketing efforts. The blog -- Adding a blog to your website gives your practice a simple way to share information, whether it's office news, photos, videos, or other information. Facebook -- Facebook has become an integral platform for all individuals to connect, and an effective platform for businesses to reach new and existing clients.
Twitter -- Twitter is widely regarded as a powerful marketing tool, used to share quick and focused updates, connect with patients, learn from customers' past experiences, and connect with professional peers. Even if it is not related to your dental practice, if it's interesting and relevant to patients, tweet it! Remember, keywords, site links, and intriguing content are the key ingredients of a great tweet.
YouTube -- Despite being known as a video network first, YouTube is also the second largest search engine in the world, with 100 hours of video uploaded every minute and 4 billion videos viewed on a daily basis.
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Let the Adindia360 bulk email service and newsletter delivery service help you make the most your online marketing and communications strategy.
Bulk email is when one email is sent to many recipients, often for direct email marketing campaigns. Although bulk email shouldn't be equated with spam email, many spam emails are sent using the process of bulk emailing.
Due to prolific bulk email abuse, many consumers may be reticent when opening an email they feel is sent to them in bulk. Bulk email is used by both individuals and businesses, although it's generally thought of as a direct marketing tool used by companies. Companies commonly use bulk email to create direct email marketing campaigns that promote services or goods to consumers.


Bulk email provides a company or individual the ability to quickly send a message to numerous recipients at a very low cost. Bulk email can be cost effective, especially when compared to traditional postal delivery times and costs.
Bulk email can be quick and easy to send, but it is only effective if a user receives and opens the email.
Recipients opening bulk email is one of the first challenges facing a company's direct mail campaign. Before beginning your course a trial class will be conducted for the student based on which the teacher will fill a training needs analysis form which gives you and your teacher a starting point on improvement areas. The English learning sessions are online using Skype and these sessions are recorded and available online for reference.
Social media optimization helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go. The questions are which tools in that toolbox are necessary, and what is the best way to use them? Patients have different expectations for each social platform and it's imperative that your objectives align with those expectations. A regularly updated blog educates patients, promotes your dental brand, differentiates your practice from the one down the street, and keeps your patients up-to-date on exciting developments in dentistry and your dental practice. A blog has the ability to provide expansive information in each posting, giving readers a more thorough understanding of the featured topic as well as an inside look at who you are as a person, who your team is, and what your practice philosophy is. Sharing photos, events, and information through specially designed Facebook Business Pages is easy and enormously productive. That includes other dentist offices, dental associations, dental bloggers, dental specialty fields, and dental product manufacturers. Users create theme-based image collections that include favorite events, hobbies, interests, and more. The Adindia 360 email marketing, campaign management, delivery and email tracking solution enables the complete marketing cycle from initial design, to bulk delivery and campaign results.
The number of bulk email recipients per email can vary from the hundreds to thousands, to tens of thousands. The Radicati Group, a technology marketing firm, released a report in May entitled, “Email Statistics Report 2009-2013,” in which it estimates worldwide email traffic in 2009 to reach 247 billion email messages per day. An individual might use a bulk email to send dinner invitations, distribute vacation photos, or to send a birth announcement. While the internet now creates a faster and often less expensive means to reach consumers, there are advantages and disadvantages to using bulk email. The current first-class rate for US Postal Service commercial postcard mailings is 20.5 cents per postcard. In a July 8, 2009 Direct magazine article, “E-Mail Delivery, Open Rates Up, Clicks Down,“ Richard H. These advantages must be weighed against the disadvantages of whether a recipient will open the email and continue to opt-in for future emails, or if a spam filter will block the bulk email from being delivered.


SMO Pros employs a strategic, multi-point process to build your successful SMO foundation, boost your SEO, and drive more potential customers to your site. A blog can be used as an extremely effective channel to promote new dental technology and cutting-edge products and services sold in your office, share in-depth information about specific treatments performed, or promote community events.
The additional benefit is that this channel introduces your practice to prospective new patients through information delivered to them from a member of their own trusted network. It is much more convenient to tweet a message in seconds than to use a time-consuming media platform. Whether filming patient testimonials, a demonstration of a treatment, or just a simple office tour, dental practices are harnessing the marketing power of YouTube.
It is interactive; users can browse other boards, repin images to their board, or "like" images. Bulk emailing is generally used by companies to direct market services and goods to consumers. Bulk emailing needs vary by individual and are generally sent to friends and family whom he or she knows. Many companies create multiple bulk email versions and target each one's message to a particular group of people. Your dental office can reach out to millions of potential patients in a matter of a few clicks. Google's social sharing feature is proven to drive traffic to your website, increasing your visibility in the networks' integrated search results. When patients enjoy your content, they share it with their friends and families on their own personal social networks. For example, your dental practice may pin items such as "Top 5 Ways To Keep Teeth Healthy," "Teeth Whitening Techniques," or "Foods You Can Eat While in Braces." If they agree, using your patients' before-and-after dental photos can create valuable content on Pinterest.
Designate a staff member to update the blog at least once a week or make time on your schedule to do so, even if it's just to remind patients about a contest. How it works: Twitter is an interactive stream of messages that are limited to a maximum of 140 characters each. One of the key features of Google+ is "Circles," which are simply groups that contain your contacts. Pinterest drives more referral traffic on the web than Google+, YouTube, Reddit, and LinkedIn -- combined. Alternatively, hire a company with dental-specific social media expertise to manage the postings on your behalf. Set up a profile for your dental practice and then start adding your patients (if they agree to it), local businesses, and other dental-related professionals to your public circles.



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