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In an era of globalization and internet commoditization, salespeople (and the companies they work for) are in danger of becoming irrelevant. To survive, salespeople must become agents of change and help customers achieve their goals rather than simply solve their problems. Note: 1-800-CEO-READ will provide the free audiobook when you purchase the hardcover book, Selling Change. Have confidence in your leaders and submit to their authority, because they keep watch over you as those who must give an account. Obey those who rule over you, and be submissive, for they watch out for your souls, as those who must give account.

May those of us called to lead be encouraged to step up and all of us who follow challenged to be open-hearted and responsive.
In this Darwinian environment, the traditional approach of selling solutions to problems no longer creates profitable differentiation.
This new, change-centric approach is the next evolution in selling, enabling companies to develop deeper, more profitable customer relationships and to be more agile and adaptive to changing conditions.
The Selling Power announcement adds to a growing list of awards for the book Selling Change, including the IPPY Gold Medal, naming it the best business book of 2010, the USA Book News Best Books 2010 award for Best Sales Book, and awards from Indie Excellence Awards and Next Generation Indie Book Awards. Do this so that their work will be a joy, not a burden, for that would be of no benefit to you.

Brett Clay, reveals the six characteristics you must develop to be a highly effective change leader.
Learn how these characteristics not only enable you to be a highly effective business leader, sales person, marketer, or manager, but also enable you to live a more fulfilling life.  You will also learn how you can identify the change temperaments of customers and stakeholders and successfully motivate them to change.

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