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CoachUp, the nation's leading sports private coaching company, today announced the addition of John Kelley as CEO. Kelley, a 30-year marketing veteran, served in a variety of leadership roles in both Fortune 50 companies and startups. But it was Kelley’s most recent role as marketing and eCommerce lead at The Princeton Review -- whose core customers are kids and their parents – that most interested CoachUp and why he was so aggressively pursued. As the nation's leading private coaching company, CoachUp has over 13,000 coaches across the country, conducting hundreds of training sessions per day, in everything from basketball and soccer, to fitness and dance. Reach out to the author: contact and available social following information is listed in the top-right of all news releases.
Boston-based CoachUp makes it easy to find coaches who can offer private coaching for young athletes.
CoachUp founder Jordan Fliegel, who played professional basketball in Israel, met Curry a few years ago, and the two connected over their strong belief in the importance of individualized coaching. CoachUp has signed up more than 13,000 coaches across a variety of sports, such as basketball, soccer, general fitness, and dance. Fliegel said that his life was changed when his father enlisted the help of a private coach to help him improve in basketball as a teenager.
It’s free for athletes to join and free for coaches to apply to join CoachUp (they are then vetted before they can officially join).
The National Basketball Retired Players Association (NBRPA), the only Association comprised of NBA, ABA, Harlem Globetrotters and WNBA alumni, today announced a formal partnership with CoachUp – a service that connects athletes with private coaches, NBRPA reported.
The mutually beneficial relationship will provide paid private coaching opportunities for NBRPA Members, while delivering a number of highly qualified basketball coaches to CoachUp.

CoachUp’s one-on-one and small group coaching services will help make private coaching available to athletes of all ages and skill levels.
At CoachUp, this is the summer of big things and even bigger plans, but while we love watching Stephen Curry smolder in the Western Conference Finals, we’ve been building great content and videos each day. Over the years, many athletes, parents, and coaches have come to us and asked: what does a CoachUp session look like?
Ben NadeauSomehow, Ben is a Red Sox, Nets, Packers, Avalanche, and Arsenal supporter -- yeah, it doesn't make any sense to him either. I’m gratified he chose to join our team and excited about the contribution he will make to our growth and success.
The Company was sold to Internet juggernaut IAC in August, 2015 for a spectacular return for its investors.
CoachUp helps athletes find the perfect coach, and helps them get the most out of their ongoing training. A leading Most Valuable Player candidate, he has also become a part-owner of CoachUp, which operates a website that links a network of athletes and coaches across the U.S.
He wants to help everyone get access to good mentors, and joining CoachUp is part of doing that. Fliegel credits private coaching for his successful academic and eventual professional basketball career. After getting private coaching, he changed from a mediocre athlete to one that eventually had a successful academic and basketball career at Bowdoin College, and for his professional basketball career that followed. Private coaching not only helps athletes take their skills to another level, but also has a positive effect on the trajectory of their lives.

Our newest video is one near and dear to our collective hearts and likely overdue at this point, but we’re so proud of it.
CoachUp coaches rely on CoachUp to build their web presence, market their services, and manage their business.
The site and the iOS and Android apps help coaches manage every aspect of their business, from marketing to scheduling, payment processing, session tracking, feedback, insurance, liability waivers, collection, and alerts.
Fliegel later became a private coach to have a similar impact on young athletes, and founded CoachUp to bring high-quality coaching to athletes across the country. With 650+ members located in all areas of the United States, the NBRPA will provide top-line basketball coaches to CoachUp consumers everywhere. We’ll continue to make you sweet content and plenty of helpful tips — see you out there! CoachUp also raised a $6.7 million in a Series A round co-led by General Catalyst and Point Judith Capital in 2013.
Should it be exhausting? Now, for the first time, we’ve gone inside a typical session at CoachUp.
Starring Brandon Ball, an employee of CoachUp, he trains athletes before and after work, but it wasn’t until a crew followed him to Stoughton, Massachusetts last month that we finally saw the magic unfold.

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