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Mariano Rivera Announces Retirement: How Do You Know When It’s the Right Time to Call It Quits? Book Review by Linda Dulye, Speaking Volumes: Talk is one thing, but measurement and data tell the story.
When you are aggressive, using harsh language or being manipulative, then you are disrespecting the other person.
Assertiveness falls in the middle, whereby you are acting and communicating your needs and interests in a way that is honest and respectful of both yourself and the other person. If you are trying to work on being more assertive, use this simple model as a guideline.  Ask yourself questions like, “Am I respecting myself in this situation?”  “Am I disrespecting this other person by how I’m treating them?”  If your answers indicate a devaluing of yourself or another person, try a different approach. Sometimes people know what makes sense in their gut, but they get caught up in worry about the outcome. Psychology Tools SeriesClick here for 20+ practical psychology tools based in cognitive behavioral science and mindfulness-based theory. Add important lessons to your Custom Course, track your progress, and achieve your study goals faster. What Is One-Way Communication?In one-way communication, information is transferred in one direction only, from the sender to the receiver. When you are passive, not expressing your needs or concerns, then you are disrespecting yourself.
The first is that it allows people and businesses to control the information and send their message without any interference or interruptions. In these situations, you need to be mindful of who you’re interacting with, as safety is always the priority. This is useful when they don't want to give anyone the opportunity to question or challenge the information that is presented. Individuals with anger management problems and a propensity for violence can feel threatened by assertive behavior.  If this is the case, then you need to try to anticipate if being assertive may trigger a violent response.
In a dyadic, or two-person, communication situation, the receiver is the other person involved. As Bob heads out the door, he jots down a note for his secretary and leaves it on her desk. Rockville, MD: Center for Substance Abuse Treatment, Substance Abuse and Mental Health Services Administration, 2002.

In a public speaking or public communication situation, the audience is made up of receivers.
After parking his car across the lot, Tom goes into the building and punches the time clock. Taped to the top of the clock is a note warning employees that they will be fired if they punch a time card for someone else. In mass communication, there could be literally hundreds, millions, or even billions of receivers. She's excited to hear that cooler weather is predicted for the day, and she can finally wear the new sweater that she bought last summer.
As Tom makes his way back to his tiny office in a corner of the shop, he notices the new cafeteria menu has been posted on the bulletin board by the water cooler. One-way communication also has the advantage of being more cost effective in situations where feedback isn't necessary. Julie takes it out of the dresser and removes the tag with the washing instructions, noting that the sweater should be hand-washed in cold water and laid flat to dry. The sweater manufacturer incurs minimal cost in including the tag with washing instructions.
Lesson SummaryIn one-way communication, information is transferred from the sender to the receiver without any opportunity for the receiver to give feedback to the sender.
She checks the labels on the boxes of cereal and selects the one that has the lowest calorie count.
One-way communication is most often used to give factual information or to persuade or manipulate the receiver to act a certain way. She'll have just enough time to scan the news while she eats, and then head out the door to class. It allows the sender to control the message without interference, and it's fast and cost effective. Tom prints out the email from the CEO and tacks it to the bulletin board by the water cooler. She's singing along, not watching her speed, when she notices a billboard on the side of the road.
Heath and Jennings Bryant, Human Communication Theory and Research: Concepts, Contexts, and Challenges, 2nd ed.

Lawrence Erlbaum, 2000) Context in the Communication Process"Context refers to the idea that every act of communication must happen in some sort of surroundings. Most obviously there is the physical context--whether we are talkiing to someone in our living room or on the terraces at a football match.
But then there is the social context, which is to do with the occasion involved and the people in it. This might be a group of friends in a club or a family meal or a group of mourners at a funeral. And then there is the cultural context, which refers to an even broader set of circumstances and beliefs, which still may affect how we talk. It is particularly important to see that the media are part of the cultural context in which we operate. Routledge, 1998) Noise in the Communication Process"Noise is anything that disrupts or interferes with the communication process. South-Western, 2009) Feedback in the Communication Process"Feedback is the final link in the chain of the communication process.
After receiving a message, the receiver responds in some way and signals that response to the sender. The signal may take the form of a spoken comment, a long sigh, a written message, a smile or some other action. Without feedback, the sender cannot confirm that the receiver has interpreted the message correctly.
Feedback is a key component in the communication process because it allows the sender to evaluate the effectiveness of the message .
The idea behind this concept is that two persons can have similar perceptions and interpretations of the same object, and the greater the similarity (co-orientation), the more efficient will be the flow of communication between the persons.

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