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The Advertising specialization requires 33 credit hours from the following courses, plus, three approved approved JRNL electives.
Study of the principles and practice in the writing of copy and visual design of persuasive messages such as advertising, sales promotion, direct response, marketing, public relations and others. Explores the history of visual communication with an emphasis on the integration of text and graphic images through design.
Overview of communication research methods including practical training in interpretation and presentation of social science data.
Conceptual synthesis and practical application of business, research, media and creative principles used in the formulation of persuasive messages.


Analysis of social issues involving advertising and integrated marketing communications (IMC); economic relationships, government and self-regulation, cultural effects, influence on media content and structure, role in democratic processes, international comparisons and the stereotyping of women, minorities and other audience segments. Due to inclement weather, Point Park classes and student activities are canceled for Tuesday, Jan. Includes writing for print and broadcast media, across products and services and oral presentation of materials.
Introduces fundamental design principles and the basics of typography, color usage, picture editing, and project management, all within the context of changing communication technology and production methods.
Introduction to survey research methods, experimental design, and use of computers for analysis of data.


Includes the development of a complete integrated marketing communications (IMC) campaign for a specific advertiser. Prerequisite: ACTE English subscore of 22 or higher or grade of C or higher in English 300 and Journalism 301.



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copywriting courses university amsterdam



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