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Video games have continuously evolved through the years and this is because video game creators and designers have also continuously improved. The video game designer should have this natural passion for developing and continuously improving on his technical capabilities to develop a game. Becoming a video game designer can become a reality among people who love doing things with the computer and also very passionate about it. A prospective video game designer should first get an education related to computer education and graphics. He should learn all the skills related to video game designing and others related to the career. A Bachelor’s degree holder can have the longer exposure and on the job training experiences, and gaming companies can prefer them over the less experienced applicants. If you want to become a video game designer, you have to develop a work ethic with more drive and determination. On January 24th 2014 the developers of Vine celebrated its first birthday with a blogpost admitting that no one really knew what to expect back in January 2013.
Perhaps more than anything else, this frank admission sums up a general sense of surprise surrounding the mercurial rise of Vine’s six second video sharing app; a medium that at first glance seems unduly restrictive and limited. In the sixteen months since its launch we’ve witnessed a stream of hilarious six second set pieces and inspired stop motion zaniness created on Vine however.
With data from Unruly, suggesting that Vine shares have rocketed from five per second to nine, between April and June 2013, it’s not hard to see why brands left, right and centre are trying to jump onto the Vine bandwagon. So what makes short form video so inherently sharable, when compared to traditional video formats like YouTube? The brevity of the Vine was always going to be a natural accompaniment to the 140 character tweet and the evidence certainly bears out Twitter’s prudence in their early acquisition of the platform. Exploiting the explosive popularity of Vine has required a drastic change of mindset from the marketing community however.
What Vine does best from a marketing perspective is bridge the gap between other platforms. The art of any successful video marketing campaign is in finding the balance between emotional elements with logical ones and then structuring these elements in a fashion most conducive to producing a given response.
With Vine it’s important to keep the narrative arc intact (beginning, middle and end) but unwise to try and combine logical and emotional elements. In properly joined up campaigns, Vines can therefore be seen as hors d’oeuvre to the main course, which will typically be higher budget, longer videos which will lend themselves to YouTube, Vimeo or television advertising. The breakdown in linear narrative shouldn’t necessitate you getting the story in the right order either, as each element of your campaign, from six second Vine to two minute YouTube video, should be self-contained, with its own beginning, middle and end. You can say a lot more in six brief seconds of film than you can with six seconds of words.
The stop motion functionality of the platform for example allows you to literally animate your products (Dunkin Donuts are well known for this technique) and have them as characters in your Vines.


Use hashtags to help your Vines get found: This seems like an obvious one but it’s still one that gets forgotten. Think community: The concept of community engagement should lie at the heart of every single Vine you make. Be creative and practical: Creativity and practicality need not be mutually exclusive in a non-linear brand narrative.
Create joined up campaigns: Your Vines should form part of a larger non-linear narrative and therefore not be created in isolation. Author Bio: Joe Cox is Head of Content at Bespoke Digital, a Bristol based digital marketing and SEO agency. My book – “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media” – will show you how. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook.
I think the 18 to 20 year old age group represents the earnestness that younger age groups adopt and engage with new social media, specifically in the volume of content they share.
In no way should this deter B2B brands from engaging with their existing Twitter followers using Vine though. It requires imagination and creativity aside from having the technical skills and educational capability, like having the computer skills in graphic designing. The excitement about developing a new and creative video game that can become extremely popular are getting into the heads of video game designers that they are also continuously improving on their craft.
Because of the popularity of video games, many video gaming companies are also continuously hiring these highly computer-tech savvy people, making this line also popular among the new graduates.
He should be passionate about graphics, photography, special effects, and everything related to this career.
However, if he can get a Bachelors degree in computer education or Fine Arts, he will have the better advantage over other aspirants.
Companies hiring designers on entry level positions may prefer those with higher education and longer experiences. And what started as a stream, has become a raging river, with a userbase now in excess of 40 million. Well it’s perhaps no coincidence that before it was even released, Vine was acquired by Twitter back in October 2012.
Harnessing Vine from a brand’s perspective involves an understanding of the difference between, what Jon Mowat at Hurricane Media calls, ‘minutes and moments’.
Typically adverts and marketing videos start with an emotional  grab before leading into the more logical elements such as product features or usage stats. Arguably, with Vine it’s the latter of these that you really want to focus on, as an emotional grab will ultimately leave the viewer wanting more and prompt them to discover your content on other channels. The difference is that Vine relies far more heavily on the rest of the video marketing narrative or significant cultural reference points to work most effectively.


An obvious example of this is the use of Vines during large sporting events or other tent-pole events. Create informative and educational Vines (see GE’s Vines) can perfectly compliment the emotional appeal of your whacky stop motion Vines if used in the right context. Your goal is to get these shared so forcing your product down someone’s throat isn’t going to work. Your narratives and themes should fit with your overall marketing narrative, or chime with relevant cultural events within your target communities. It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog. Remember, many of them may be at college and could well have a lot more time on their hands than someone in a 9 to 5 job.
A person will not be a successful video game designer if he doesn’t have the intrinsic skills and capabilities to do this because video game designing can be very challenging.
The video gaming industry is also growing and designers should also be in step with this growth in order to be still relevant. Companies are not only hiring the technically skilled adults who are very passionate about these skills but also looking for the perfectionists among the young graduates. With an average YouTube video clip coming in at 4:12 Vine’s mandated six second time limit allows just moments for the video marketer to work with. They help to complement existing stories, created on other mediums, or react to culturally relevant events as and when they happen. Would this make Vine less useful for major B2B brands that have a target group much older than 18-20? Becoming a successful video game designer needs for the person to be very passionate about what he is doing because the video game created should not only be the ordinary kind but it should be more than this. A designer who is not evolving will be left behind and his video game designed will have no chance to take off. In this respect, Vines need to be seen as part of the wider social media landscape and incorporated into your overall marketing mix appropriately. This field of video game designing is growing because of the ever growing popularity of video games and the continuously growing demand for this product. Vine’s moments must still form narrative beats, it’s just that the overarching narrative is found across multiple platforms.



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