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Google reports mobile users expect their experience to be as good as their desktop, and a bad mobile experience is shifting users from hard-to-navigate sites to their competitor’s websites that provide mobile-friendly ones.
According to the National Restaurant Association, 46% of restaurant consumers would use a restaurant’s smartphone app if available, however only 28% of restaurants are using apps. There are over 4.2 billion mobile devices worldwide, and 82% of those users conducting mobile searches do so at least one time per week.
Google has also found that more than 30% of visits to mobile-friendly sites for pizzerias result in an immediate call to the business. Text and pictures on mobile-friendly sites fit the smaller screens found on smartphones, allowing users to easily view the contents of a website, view product pictures, and most importantly, seamlessly navigate through the purchase process.
Mobile Web apps come with innovative features that help link businesses with their customers. 50% of mobile searches, Google states, lead to a purchase, which means businesses are losing revenue from potential customers. Many mobile web apps provide the bonus service of allowing their customers to quickly order food of their choice and pay for it right on their mobile device.


Take for example: click-to-call, location and driving directions, and the popular Facebook and share button. Specializing in e-commerce, social media viral sharing and SEO (Search Engine Optimization). Websites where mobile users are made to wait for sites to load, forced to zoom in to read small print, or scroll-side to side to finish reading information, is the number one cause for users to leave a site. These app features cater to the billions of smart phone users that increasingly use their phones more than their PC’s when searching for products and services.
But 57% of mobile users report they would not recommend a business that doesn’t have a mobile site, leading to more lost revenue. And most popular is an easy-to-see and touch button that allows the customer to call the restaurant. While they are searching and comparing, 63% will immediately close a site if it’s not mobile-friendly, and 79% of mobile users share their product and service experiences in social media networks. Consumer are also given the valuable option of saving the mobile icon app of their favorite business directly on their smart phone.


The future of search and online advertising will soon be largely dominated by mobile devices, and restaurants are on the front line of this change. This ruins a businesses connection with their customers and hurts brand reputation with at least 66% of customers.
Restaurants and Food Service is the number one industry to adapt so quickly to mobile, including health and wellness, travel and tourism, and automobile and transportation.
When a customer embeds their businesses of choice, like their favorite restaurant, spa or shop as an icon in their apps list, this increases repeat business.



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