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On my web site, I publish real estate market reports on a regular basis, down to neighborhood levels.
A top-notch marketing plan will provide the tools necessary for comparison shoppers to work through their decisions, without having to leave your real estate website. While having the information that they need to make a decision is great, creating a tool or widget that allows them to work through the decision making process right on your site allows you to generate a stronger relationship with your soon-to-be customers. By having the tools and information readily available and easy to use, you create a path of least resistance for consumers to gravitate towards you as their real estate agent of choice. It is time to put it all down in writing and figure out all the neat little decision making tools that would be a benefit for your future customers.

While this is not the most exciting “literature” that one can find on the internet, I can tell you that comparison shoppers eat it up!
I suggest you need to start generating your list of every decision point your customers experience along the way of buying or selling real estate. Your real estate website can offer comparison shoppers the best of these tools and resources, and thus position you as the dominant real estate agent in your niche. If you are going to be an internet marketing genius, then you need to learn from your competition, from strangers, from other industries, and from anybody who seems to have something that is working. Nothing says “expert” more than a published report with charts, graphs and analysis!

Marketing requires R&D just as much as any other facet of your business, so make sure you schedule it indefinitely until you retire.

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does your website make money

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