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The Cheerleader - This person understands that happiness and general well -being are important, and that feeling good is a key component to working well with your co-workers or team.
The General - Who can forget about the “General?” This person is the one who will keep the team motivated and keeps the “end goal” in sight. The Number Cruncher - This key individual is one that take care of capturing all of your data and letting you know where you stand. MORE ABOUT BRANDONAfter being physically and mentally disabled by a brain tumor, Brandon overcame the odds to regain his health to help his pregnant wife in her fight against stage 3 breast cancer. London UK, 25 May 2016: New independent research from Towards Maturity, supported by Kallidus, reveals that the retail sector may be wedded to formal learning and has yet to explore the benefits of social and informal learning despite its growing commitment to investing in learning technologies and building its internal learning team.
What can today's learning leaders teach us about using evidence to support performance and capability? Louise Pasterfield from Sponge UK explores Towards Maturity data to uncover practical ideas that could inspire change in your organisation.Induction matters. Mindset, behaviour, values and the ability to reflect, change and grow are all valuable characteristics - but are they being nurtured?While it's easy to slip on the rose-tinted glasses when looking at the challenges of business 20 years ago, it's fair to say that the landscape has significantly shifted in the last couple of decades. Human performance under simulated lunar lighting conditions: is it possible to walk on the moon? Does intracrine amplification provide a unifying principle for the progression of common neurodegenerative disorders? The ability to communicate information and ideas effectively is increasingly recognized as critical to the success of the healthcare system.
The health care system and science communication overall can be made more accessible to individuals using a range of strategies including critically reflecting on assumptions. The ability to communicate ideas effectively is increasingly recognized as critical to the success of the healthcare system.
Many points in the health care system require effective knowledge transfer between health care providers and consumers. Those who enter the formal health care system as patients must make even more decisions within a complex system that can be difficult for individuals to navigate (2). More than half of Canadians have difficulty understanding and using health information (6). In a culturally diverse society, challenges to health and functional literacy are only exacerbated. Despite the important roles health literacy and patient communication play in the effectiveness of health care overall, there are few requirements to teach information on health literacy in professional schools.
Exploration of the effectiveness of communication between health care professionals themselves (interprofessional communication) offers additional insights into communication challenges and opportunities.
Challenges currently faced in interprofessional communication can be related to the development of language specific to each profession. Skills that enable communication between health care professionals traditionally are not taught to students (1).
For those working in health care or the sciences, these challenges present important opportunities for future practice. Although some factors (age, income, language) can predict low literacy and health literacy, many individuals with average or high skills are still challenged to interpret health information (22). Communication techniques known to improve understanding include engaging consumers in their role in health care and promoting shared decision making, reviewing information with them (especially written materials), and encouraging questions and discussion (23). Another important method is the ‘teach-back’ or ‘show-back’ technique, in which the provider asks the consumer to teach back the information from the health care encounter in different words. There are several standardized tests that can be used to evaluate literacy and health such as the TOFHLA (Test of Functional Health Literacy in Adults) and the Rapid Assessment of Adult Literacy in Medicine (24).
Several single item literacy screening questions appear effective in identifying literacy and health literacy skills (25). The inability to provide culturally sensitive health information to minority populations has most certainly contributed to disparities in health care (12).
The Kleinman questions (26) provide eight questions that can be used in practice to identify personal meaning for health and wellness (12). Incorporating these questions into general discussion, history taking or other opportunities in a health exchange can provide a wealth of information for all recipients of health information. Careful consideration of how to communicate most effectively to audiences with varying needs underpins the translation of research findings into practice (28).
The ability to successfully communicate ideas to individuals with differing roles, abilities and priorities is recognized as an enabler to the effectiveness of healthcare overall. Fortunately, there are strategies to promote more effective communication that everyone can use including: awareness of jargon, consideration of how to make information most meaningful and challenging one’s own assumptions. All works published in Hypothesis are open access, subject to the terms of the Creative Commons Attribution License. Those were the powerful words spoken to me the first day I was hired, and this analogy sums up very succinctly the role of quality assurance within a company. There is a well-known saying within QA professional circles that states the bitterness of poor quality remains long after the sweetness of meeting the schedule has been forgotten. If you don’t like unit testing your product, most likely your customers won’t like to test it either.
Take the time to genuinely wrap your mind around what you are testing, as well as what might be the future implementations.
An informational website, a music streaming app, and an eCommerce platform are fundamentally different products. From test cases to checklist, it is of dire importance to track what was tested, what needs to be tested, what portions had issues, what needs to be regressed, what needs to be re-tested, etc. Technology powering email marketing has advanced in recent years and marketers have simultaneously improved their skills. Studies suggest Internet shoppers are frustrated by irrelevant ads and marketing campaigns.
Sending email blasts – one universal email newsletter to all your subscribers – should be avoided. The scenario above is but one ideal situation with email for ecommerce, but how do you achieve it?
Leveraging past behavior of subscribers is an excellent way to encourage visits and purchases.
Great creative with the ways your ecommerce store can use – and profit from – email marketing.
Shipping confirmations should provide all details required to track arrival of the shipment. Email marketing is just one channel by which ecommerce retailers can connect with customers and maximize profit in the process. Deschutes is the undisputed “powerhouse of pour” in the Pearl District and a titan in the Oregon brewing industry. It is a place where the barstools are always warm, because they are always occupied (good luck snagging one for yourself). Deschutes wears its crown proudly, perhaps unaware that it simultaneously wears another crown to which its loyal legion of followers might be entirely unaware: Deschutes has the best website of any brewery in Portland.
Elegant design: While it remains true that beauty is in the eye of the beholder, there are also features (in the web design world) that are considered universally beautiful. We commend you, Deschutes Brewery, for being equally as adept at crafting a website as you are at crafting beer. Creating an effective visual identity for your business – from logo to letterhead to your online presence – is something that requires (and deserves) a tremendous amount of forethought. A marketing plan helps solidify the objectives of a company by identifying a clear understanding of both your products and potential customers.
A successful marketing plan will showcase a deep understanding of what your company offers, how they offer it (and where, to whom, etc.), and will demonstrate clear insight of your particular place in the market, as well as details about your customer base and why they make the decision that they do. In order to know why your customer might choose your business, you have to have a crystal clear understanding of your product – and your competition. Once you deeply understand your product and place in the market, you will then be able to lay down plans to move forward in a realistic and effective way. After you identify who your customer is and what their existing buying habits are, you must decide what it is to say to them. For now, these changes only affect queries that are deemed “highly commercial.” However, it is an incredibly safe bet to assume that all queries will eventually join rank. Simply put - Google wants to make money and these changes are the subterfuge to enhance that effort. Perhaps less obviously, the elimination of ads from the right-hand column means there will be no more moral victories for advertisers who are outbid by their competitors.
It’s not a secret to say that technical writing can be dry for both the writer and the reader. So what can you do when your subject matter, product, or service lives in the technical realm? A general rule in marketing copywriting is that the more words there are, the fewer of them will be read. When you fully believe in your product and services, that fact will be communicated in all of your content, from technical white papers to consumer-focused headlines.
Research – Whether you’re writing for a technical audience or consumer audience, you have to start with research. Walk Away - After you have compiled and studied your research, walk away and do something unrelated to your writing project. Set A Time To Write – Scheduling a time to write seems simple enough, but when your brain is faced with a task you’re not used to, or a task that may seem a bit amorphous, it likes to procrastinate.
Don’t Get Stuck On The First Sentence – Staring at a blank page is incredibly intimidating, even for seasoned writers. Nothing Is Forever – To build off the last point, it’s important that you get your thoughts down on paper, even if they are just pieces and not completed, final copy. Content Management Systems (CMSs) are web software systems that make programming and building a website easy. Drupal 8 is a major rewrite of the code-base, and built on Symfony, a well-maintained PHP framework. ExpressionEngine 3 is a significant update, but requires only minor updates for the add-ons to the take advantage of the new features. The ExpressionEngine developers have decoupled much of its code base from its foundational framework “CodeIgniter.” By doing so, it is growing up and using more efficient framework – less “straight-forward” PHP.
Think of the difference between ExpressionEngine 3 and Drupal 8 as the difference between an 18-wheeler and a utility pick-up truck. There is a relatively unknown tool that helps to amplify the success of these ads even further, yet I very rarely see advertisers utilizing it.
I am referring to the “countdown” function available in AdWords, which allows advertisers to dynamically display a custom countdown within ads. These custom-built countdowns automatically update once daily, thereby (presumably) creating urgency behind the upcoming end date of a sale or another significant event. The tone, or “voice,” of your advertising is, to paraphrase many of our parents, not what you say, but how you say it. Marketing - the essential component of a company’s relationship with people or brands before they become customers (or leads).
Automation - the use of tools within a system to send personalized, targeted messages across multiple channels in an efficient and scalable fashion.
Based on our exploration of the two words it is easy to see that marketing automation is a comprehensive solution. Message Tailoring: target prospects based on the actions they’ve performed on your website. Customer Segmentation: group, or segment prospective customers by their interests, behavior, and sometimes, even demographics. Communication Consistency: uniform, optimized, on-brand delivery of any marketing messages or communication across all channels and touch points.
Actionable Insight: detailed reporting on each campaign or channel to allow for for easily digestible data, statistics, or graphs to further improve future marketing efforts.
It should be pointed out just how hard it would be to generate and maintain a truly effective marketing campaign for a high volume of contacts.
This ability for targeted messaging is radically different from traditional email marketing blasts. In direct contrast to plain email marketing blasts, marketing automation leverages behavioral-based targeting and communication. A word of caution…the value and success of any marketing automation implementation is relative to your business’ needs. Otherwise the outcome of a successful implementation will result in an increased operational efficiency and reaction to prospects’ behavior and communication when they are ready, increases in revenue, and predictable activities and accurate sales forecasting. Doing so eliminates three entire steps from the knowledge-seeking process: 1) Scanning the results and deciding which website to click.
However, in the efficiency-focused eyes of Google, every step is a burden regardless of how deeply its roots are planted in the process. Google has immediately answered my question, thereby preventing me from engaging in the cumbersome process of clicking on a website (or various websites) to locate the same information. The real challenge is attempting to understand more complex queries, which has become Google’s central theme and predominant goal of 2016.
For example, Google also understands the slightly more complex query “what year was Portland founded?” and once again answers my question directly within the SERP. In this case, Google is displaying an entire paragraph of information from a website that it deems an authority on the subject. Google has confirmed publicly that it recently launched an entirely new artificial intelligence system called “RankBrain” to assist with the process of determining rankings. RankBrain is a self-teaching artificial intelligence system that converts language into mathematical entities. It is safe to assume the RankBrain system will evolve significantly over time, much like the PageRank system has evolved since 1998. Of course, there are countless other “less significant” trends that will affect Google and other search engines in 2016, which I will cover in my next blog.
However, there is a frequent misconception regarding the process as well as what proper content marketing actually entails. Very simply, the primary objective is to transform all of your content into something that is unique and therefore memorable. The goal behind crafting your uniqueness is to attract views that result in links and shares, which consequently will attract new viewers and simultaneously improve your SEO. Unfortunately, the above scenario is not likely for most businesses, especially when the topics pertinent to their industry are inherently dry.
Obviously, most of these tasks fall into the category of “easier said than done.” But there’s no crying in content marketing, and nobody promised you that domination of the internet would materialize with ease. However, many times businesses are so close to their own products and industry that it becomes difficult to decipher which information is important, relevant, or understandable to your audience. It sounds very basic, but many times businesses have not defined their specific marketing audience. You shouldn’t create your marketing copy in a vacuum, but writing by committee is the fastest way to denude your materials of any and all efficacy. Before touching any web-building application, you first need to clearly define your website’s main purpose or objective.
A great way to determine the importance of what elements are found on a specific page is to simply rank them.
The first thing that you are introduced to is a promo for clearance items from designer names. Before scrolling for more content, the eyes circle back up to see the Nordstrom logo, as well as another small ad-strip for shopping gift cards.
If the website being designed is information-heavy, it is beneficial to present the information in such a way that the user will be able to find information quickly, read through the content easily, then process it. If the website is more image-based, make sure the imagery being utilized is of high quality (no 20x20px photos blown up 5x its size, please). Simply put, “gestalt” is a German term most commonly used in psychology that means “unified whole.” You may have heard of the phrase, “the whole is more than the sum of its parts”.
Clarity - Clarity among elements on a page means that every piece should have a clear purpose for its presence on the page as well as its positioning.
You may have heard about responsive design, because the thinking has been around for a while now. Have you ever tried finding a specific destination without any directions whatsoever on how to arrive there? There are no extra bells and whistles on their search page, unlike other search engines like Bing or Yahoo. First and foremost, before any design work is started, you must know the website’s main purpose, objective, and its end-users. Last month, a couple of us from GRAYBOX took a flight down to San Antonio to attend the 2015 ExpressionEngine Conference. Although they chose not to use a common framework such as Bootstrap, Foundation or Skeleton, their home-rolled framework is similar to many of the frameworks on the web these days - responsive, grid-based and consistent.
The spam module comes with a database of ham and spam values, and is configurable to work with your content because spam on one site is not the same as spam on another. Unlike developer hooks, the Event Service is a broadcast of an event during the functional operation of an add-on, but closer to the code level without the need for an installation of a developer hook record in exp_extensions, or with the overhead of the extension settings.
The update to ExpressionEngine is solid, and keeps the core functionality in tact, while upgrading many of the lagging features that had needed some attention over the years. Keith Brown served with the Royal Marines before pursuing a career in local government administration, where he was also an active trade union representative with UNISON. Norman Baker MP has been Parliamentary Under-Secretary of State for Transport since May 2010 and is the Liberal Democrat Member of Parliament for Lewes, East Sussex. Prior to entering the House of Commons in 1997, he had a variety of jobs including periods as a Regional Executive Director for Our Price Records, a teacher of English as a second language and clerk at Hornsey Railway Station. Norman held a number of portfolios in the Liberal Democrat Shadow Cabinet, including Shadow Minister for the Cabinet Office, Shadow Chancellor of the Duchy of Lancaster, and Shadow Secretary of State for Transport.
As an MP, Norman made his reputation for uncovering scandal and as a dedicated and effective campaigner for the environment and animal rights. Professor Roderick A Smith, now Chief Scientific Advisor to the Department of Transport, has had an academic career at the Universities of Oxford, Cambridge, Sheffield and Imperial College. He has published widely in areas of fatigue and structural integrity, and has lectured in many countries. Jim Steer is the founder of Steer Davies Gleave, transport consultants, where he is a Board Director. He established Greengauge 21 in 2006 to foster debate on a high speed rail network for Britain.
He was seconded to the Strategic Rail Authority from 2002-5, heading strategy and planning. He is Vice President of the Chartered Institute of Logistics and Transport, and a columnist for the Transport Times, and was a member of HS2 Ltd’s Strategic Challenge Panel. Dr PETE WATERMAN OBE, DL is the most successful British producer-songwriter in pop history, an author, DJ, Pop Idol judge and television presenter and a lifelong entrepreneur. Colin is a Director of Arup, where he is jointly responsible for the Partnership’s international design operation for transport projects. He is currently Project Director for the route options study being carried out by Arup for HS2 Ltd., to identify a new high speed line from London to the West Midlands and also the proposed Y-route to the North-East. Arup High Speed Rail projects include High Speed 1 and High Speed 2 in UK, California High Speed Rail, Texas High Speed Rail, Express Rail Link (China to Hong Kong), Portugal HSL, High Speed Line Holland and Beijing South High Speed Rail Station. Colin has played key roles in the delivery of major infrastructure projects and has first hand experience of private finance projects through his roles as project manager, designer and technical advisor to financial institutions and strategic advisor for the implementation of private finance initiatives.
Councillor Paul Watson was elected as Chair of the Association of North East Councils in October 2009.
Born in Sunderland, he served an apprenticeship at Sunderland Shipbuilders where he worked until 1981. The Leader of the Council, as Leader of the controlling majority political group, Chairs the Cabinet and acts as the Council’s lead political spokesman.
Stephen joined TfGM after a stint at Manchester City Council where he combined the roles of Head of Transport Policy for the city and Deputy Clerk to GM Integrated Transport Authority. David's policy brief at the London Chamber of Commerce and Industry focuses on 'London's Infrastructure', with a particular focus on major transport projects.
Previously David has worked in the House of Commons, and in political consultancy advising a number of international businesses across the technology, manufacturing, energy and skills sectors. David Thrower has had a longstanding interest in high speed rail, going back to 1989 when he served on the former North West Channel Tunnel Group, which successfully sought the inclusion of a study of a high speed rail link into the North West's regional plans. For most of the past decade, following working for two Passenger Transport Authorities, he has on a freelance basis advised the North West Business Leadership Team on high speed rail issues, including assisting with giving evidence to the House of Commons Transport Committee and the All Party Campaign for High Speed Rail. David Simpson, Network Rail route managing director for Scotland, has been running Scotland’s Railway since 2005. Richard Lakin is a former journalist with experience of working in communications in the rail industry in London, the West Midlands and the North West. He leads communications activity for the Go-HS2 consortium of groups and organisations which supports bringing high-speed rail to the West Midlands. James uses twenty years’ communications experience working across government, media and industry to build businesses for other people.
Iain Docherty BSc PhD CMILT is Professor of Public Policy and Governance and Head of Management at the University of Glasgow Adam Smith Business School. Iain has worked with and advised a range of private sector, governmental and other organisations including governments and public agencies in the UK, US, Australia, Canada and Sweden, and the OECD.
This theory has been known to work if you know how to use and apply it to your professional environment. Simply look at the list and break down of the different “Titles” given in the graphic to see. The image or finished product is in the forefront of the “artist’s mind” and they can help bring the idea to completion. They tend to be a bit bossy, or shall we say assertive, but for the most part, always just want a good job done. They are kind of your “back-up plan.” They can assist with “damage control” and can fix just about any problem within reason.
When there are any types of number related problems; you can always turn to the “number cruncher” to find the source of the problem. Gaille is one of the top business bloggers in the world, and he has founded several multi-million dollar companies. However, they provide a great opportunity for constructive reflection.Everyone loves winning awards. Organisations are becoming more team-based, with flatter and less hierarchical structures that see five generations working together - often dotted across different locations, using technology to connect and work. Effective communication is required not only for successful interactions between individuals and their health care providers but also between health care providers themselves. In this article, several root causes of difficulty in communication will be discussed, and practical suggestions given to enable more effective communication of ideas between individuals with differing backgrounds in the health care system. Effective communication is required not only for successful interactions between individuals and their health care providers (1) but also between health care providers themselves.
Within hospitals, they may be challenged to communicate with a large number of health care professionals and have to make difficult treatment decisions. Sixty percent have low levels of health literacy, defined as the skills required to access and use health information to make vital health care decisions and maintain basic health (6).
Almost half of Canadians have low functional literacy, the reading and writing skills needed to cope with the demands of everyday life. Barriers to accessing information are widely reported among minority groups, often resulting in less participation in health promotion and inefficient utilization of the health care system (11). The topic of patient communication rarely systematically addresses this important area in schools of medicine, public health, nursing, dentistry, or pharmacy (2).
Interprofessional communication is critical to enabling the effectiveness of the health care system as the costs associated with ineffective communication between heath care professionals are very high. This can pose challenges for communication across professions if providers are unable to understand or lack a shared understanding of key acronyms, jargon and concepts. Yet there is evidence that this is changing through the growth of interprofessional education efforts and the identification of interprofessional communication as a critical core competency needing to be addressed in health studies curricula (19). Increasingly, the need for those working in the sciences to be understood by consumers and other professionals requires the use of effective communication.


This allows the provider to assess and ensure consumer comprehension in a more thorough manner than asking ‘Do you understand?’ This can be especially important in encounters where informed consent is sought and it is imperative the consumer has a clear understanding of the risks and benefits. However, these tests take between 3-12 minutes on average to administer, which can be cumbersome. One question, ’How confident are you filling out medical forms by yourself?’ was more accurate at identifying low health literacy than other questions tested, more so even than questions based on demographic characteristics. It is imperative that health care providers understand the meaning consumers place on health and wellness, rather than assuming that the dominant Western medical model is shared.
Jargon and complex language can also have the effect of making consumers feel ashamed or inadequate (23).
Currently, health care practice and education fall short of equipping providers and consumers with the abilities to effectively communicate with each other. As with the development and refinement of other skills, building one’s awareness, searching for opportunities to put strategies into practice and asking for feedback are key first steps to building on competence in the area.
Sometimes the scope can be paradoxical - a small change might affect many more components than what is visible to the end user.
Try to analyze your email list with your unique content in mind and try to decide what groups of subscribers you have and what they want to buy and not what you want to sell them. To begin with you must have the ability to see how your subscribers interact with your newsletter – do they open it, which link(s) do they click, and so on.
If you have customers who’ve made purchases before, send them relevant follow-up information.
When they leave without doing so, you must send them an email reminding them to come back to complete the sale. It is frequently regarded as the busiest and most visitor-friendly of the 61 breweries in Portland, owing primarily to its elite location along the streetcar line only a few puddle-jumps away from the heart of downtown. Deschutes is runway ready with its sleek and responsive design, dynamic imagery, and simple but streamlined color scheme.
Color palettes, design elements, photo usage, fonts, graphics, and dozens of other visual elements all come into play, not just with the materials you have in place now, but in the future as media needs change and evolve.
A good marketing plan will also highlight the successful aspects of your business and products, but also shine a light on areas of weakness and opportunity that may need more attention. You need to be able to boil down both your business and its product offerings into simple, clear, direct statements that will serve as the overview and drive for all of your marketing efforts. Identifying your customer base and potential customer base is more than just identifying a demographic. Each individual marketing project needs to have own focus, its own purpose, and its own plan. Each marketing project may have different calls to action, and each should be measured according to its own standards.
Notwithstanding other events, this news alone was the equivalent of a 9.0 earthquake in the eyes of seasoned AdWords advertisers.
The answer, as always, is that Google has identified a pathway for increasing revenue that can simultaneously (and somewhat reasonably) be spun under the crafty illusion of creating a better user experience.
By displaying four ads at the top of the screen instead of three, Google significantly increases the odds that an ad will be clicked.
Cleaner pages, fewer total ads above the fold, etc., are the common arguments in its defense.
After all, it’s heavy on specs, data, and other seemingly impenetrable subject matters, making it difficult to feel excitement or a connection to the audience or topic. When you’re intimately aware of your customers’ needs, you will be able to create content that speaks to them effectively and efficiently, and in a way that is meaningful to them. While fancy marketing bells and whistles do attract attention, they often attract attention away from the actual product. On the one hand, it seems simple enough – after all, we use words to communicate all day long.
Our brains like to percolate new information and chew on it in the background, which gives it time to form a plan.
Scheduling a time to write gives your brain a set parameter to start focusing the information it has digested, and will force you to sit down, get it done, and avoid distractions. Getting that first sentence out is difficult, and you may find you spend the majority of your time getting over that first stumbling block. When you build a puzzle, you need to get all the pieces on the table, and then you move them around until your picture is complete. While at first glance many CMSs seem similar, there are differences between them, and knowing which one is right for your project can be a bit overwhelming.
Because it is much more “standards based” than ExpressionEngine 3, any PHP developer familiar with Symfony will have an easy learning curve. Although it technically has a license fee of $300, the cost of building an ExpressionEngine site is generally lower, as it doesn’t require as much work to get the site up and running.
EE3 is much easier to get going on smaller projects, but can be easily scaled to architect much more complex features, and as a general rule EE developers are going to be cheaper than Drupal developers.
The pick-up truck is usually the easiest and most useful for the vast majority of people, but the 18-wheeler is designed to be used for enterprise work and would be overkill for most. This conversation can take many forms and have many different end goals, but it all boils down to your business talking to your customers (and potential customers).
It is distilling your company’s vision and values into a set “personality” – whether that personality be a serious voice of authority and professionalism for a law firm, or a whimsical and fun tone for a toy shop. It will tell your audience everything they need to know about your company – who you are, how you conduct your business, how you view your customers, and more.
A simple way is to compile a list of “character traits” your business would have if it were a person. It will define who your business is to people who may have no other knowledge or interaction with it. Part of the issue is the name; it is not as easy to say as paid search, it is not as ubiquitous as SEO, and the ‘automation’ turns some people off immediately. For some companies, especially the ones that have larger potential customer base, the possibility of maintaining constant interaction with each and every person is quite overwhelming. When used properly, marketing automation can all but guarantee that prospective customers receive narrowly targeted, highly relevant, marketing messages at exactly the correct time.
Basic email delivery services frequently are only able to send non-targeted email “blasts” to a large group of recipients in a one-to-many fashion. Using marketing automation, a company can automatically send a new prospect just starting their online research some high-level information that is relevant to their exact topic.
Thus, if your content marketing isn’t working, then marketing automation will not provide the desired fix.
However, unlike the previous examples, the specific answer that I desire is not “front and center”. RankBrain does not replace the Hummingbird algorithm that launched in August 2013, but rather exists as an addendum within it to help process highly advanced and highly ambiguous queries. It is a safe to assume that PageRank, ever-evolving system that evaluates the volume and the quality of links pointing to your website, is also a top-3 factor. Consequently when RankBrain encounters a word or a long-tail phrase that it fails to recognize, its self-teaching system makes an educated guess as to what words and phrases have similar meanings based on its formulas, then ranks websites accordingly.
However, because RankBrain launched less than 100 days ago, its evolutionary curve is likely to be sharp in the coming months. However, for the sake of conciseness, it is a fair summary to state that “informational SERPs” and RankBrain will dominate the SEO landscape in 2016. Too often businesses rely on intermittently publishing the occasional blog or sporadically engaging on social media. In a heartless world where attention spans are minimal and competition is fierce, one must deliver all content with an eye toward standing apart from the crowd. Every link or share that is generated could also potentially result in yet another link or share, thereby producing a cascading snowball effect of new visits.
However, that segues into the next point about content marketing that is frequently forgotten: it must be a long-term and consistent effort. Even the most utterly fascinating arrangements of words and sentences still require visual aids, preferably equally as fascinating. Strive forth with confidence, and remember to engage uniquely, frequently, and visually to achieve success. It takes knowing the exact needs of your customer base, as well as how to quickly and effectively communicate your message in a way that solidly resonates with them. It is decidedly difficult to whittle down everything you want to say about your business, but it’s important that each marketing campaign has a singular idea – a focal point of a message that will resonate.
Soliciting input from outside sources can and will be helpful, but it’s important to draw a distinction between someone who has an opinion and someone who has a say in the final product. Headlines are usually only 5-7 words after all, and that website only had a paragraph – how hard can that be?
It works in concert with other elements like programming and graphic design to create a complete package that effectively delivers the message necessary to increase your business. This sounds obvious, however, designers at times tend to skip or ignore this step and make assumptions about what the client is seeking. Therefore the best web designers are carefully tuned to the needs of their users and have a firm grasp of each website’s purpose, the type of content that should live on each page, and how each page should interact and relate to the rest of the website. Determine their rank based on how closely aligned elements are to the main purpose or objective of the website. Essentially people tend to view websites as one whole entity before seeing the individual elements (such as the logo, navigation, main CTA, body content, footer, etc.) that comprise the entire interface. In order to achieve clarity, the UI should be simple, easy to use, and uncluttered, employing many different facets of whitespace to give importance to or take attention away from elements. Unless your website is specifically geared toward tantalizing people with a mind-blowing design, most of the time your users are simply looking for information. Responsive web design (RWD) is a technique utilized in web design that aims to provide to site viewers the best viewing experience possible across a wide range of devices. The number of mobile users viewing websites on their devices will only increase over time, so make sure your website is running on a platform which gives the optimal experience for any user on any screen-size. As websites these days become more interactive, it’s the designer’s job to make absolutely sure the website functions well and is easy to use. For example, we typically find search bars somewhere at the top of the page (either top right, or, if called out more, top-center). The prototypes don’t even have to be coded up - they can simply be design mockups that link each page to another. Without a major version release since late 2009, I was excited to get my hands on the latest and greatest iteration of EE.
No crazy new features or anything, just some general housekeeping by putting the action items on the left, the config on the right, and refreshed the blocks of content with some actionable pieces of information.
Some fundamental file structure updates have separated out the core EE code from the third-party code and updates promise to be a simple drag-and-drop replacement of the core code. Additionally, new models can be framed up quickly - although there is not a data builder like some other frameworks, you have to create your tables and fields, then map everything to the model in your add-on. He is a graduate of Dundee University and studied at the University of Prince Edward Island.He has been a Member of the Scottish Parliament since 2007 and is currently the constituency MSP for Clackmannanshire and Dunblane. He was educated at the Royal Liberty School, Gidea Park, before taking a degree in German at Royal Holloway College, University of London.
Perhaps best known as one-third of the phenomenally successful Stock Aitken Waterman team and for his world-famous PWL label and production company, Pete has sold in excess of 500 million records around the world over five decades, launching artists such as Kylie Minogue, John Travolta, Rick Astley and Steps. David has spoken at a number of events on the vital importance of projects like High Speed 2 to the economy on behalf of the business community. Prior to entering politics, David studied History and Politics at the University of Leicester before completing a Masters at Brunel University. Having originally joined the rail industry as a BR graduate trainee in 1986, David has worked in a wide variety of roles for BR, Railtrack, Network Rail and within freight operating companies. Go-HS2 members include Birmingham City Council, West Midlands transport authority Centro, Birmingham Airport, NEC Group and Birmingham Chamber of Commerce. James has worked to develop and promote SCDI’s Blueprint for Scotland, focusing on growing Scotland's economy by creating an enterprising nation, maximising our assets and realising the potential of our people. During this time, James sat as an observer on the Scottish Funding Council and Chaired the Funding Council’s review into the quality of further and higher education in Scotland. As a former senior BBC correspondent he understands the importance of balance and neutrality.
Iain’s research and teaching addresses the interconnecting issues of public administration, institutional change and city and regional competitiveness, with particular emphasis on the structures and processes of local and regional governance, policies for delivering improved economic performance and environmental sustainability, and the development and implementation of strategic planning and transport policies.
Workology, can help individuals and their co-workers to get along and prosper in the office or team atmosphere. You will notice quite a few different options here, one to fit just about everyone you work within a day to day basis. The key is helping everyone understand who they really are in the “Workplace Zodiac.” Once they have seen who they are, it will be easier to take the information and grow with it. Organisations with effective induction are more likely to retain their new recruits for longer. The process also enables learning professionals to reflect on five key issues that impact on designing and delivering a modernised learning strategy.
We hope that our contribution will help shape an environment where real-world research informs organisational improvement.
Although your ideas may be compelling, it's not easy to execute a plan without support, co-operation and collaboration from peers, stakeholders and business leaders.
As research and best practice initiatives continue to grow, the need for researchers to effectively communicate with these groups is also important. For those working in health care and the sciences, an awareness of how best to enable effective communication presents important opportunities for the future.
Consumers must also make decisions about different types of preventive care such as vaccinations and visits to the doctor. The issue is compounded by shorter lengths of stay and increasing incidence of chronic disease and multiple disorders requiring consumers to manage their own care at home, often with minimal support from health care providers. Canadians with the lowest health-literacy skills were found to be more than 2.5 times likely to be in fair or poor health and to be receiving income support, than those with higher skill levels (6).
Forty-two percent of adult Canadians aged 16 to 65 scored at the two lowest levels of literacy (9). Not surprisingly, educational resources also often fall short of reaching people from cultural minorities (11); for example, information on diet and nutrition is often reflective of a Western diet and does not include staples from other cultures, such as tortillas.
Without a shared understanding of health, agreeing on behaviors, such as limiting historically and culturally traditional dietary staples that are proving detrimental to an effective course of care can be particularly challenging. Among Canadians, the most popular sources are family physicians (73%) and other health care professionals (69%) (13). In practice, health care professionals may not know how to address the challenges of effectively communicating with consumers. For example, ineffective communication between providers has been linked to issues of patient safety, medical error (18), low patient satisfaction and complaints by patients and caregivers (5). These challenges are then exacerbated when providers make assumptions about other professionals’ comprehension, meanings they attribute to situations, values, beliefs, behaviors, etc. Interprofessional education occurs when learners from two or more professions learn about, from and with each other, to enable effective collaboration and improve health outcomes (20). For example, obtaining informed consent and designing research participant materials, communicating with the media and potential donors and speaking with individuals in other fields are areas where improved communication may be required.
Those communicating between different professions can also benefit from using these strategies. In addition, they can contribute to the feelings of shame and embarrassment associated with low literacy and health literacy.
Based on the comfort level identified, marginal health literacy and functional literacy can be predicted. Taking the time to ask open-ended questions can reveal the underlying beliefs and assumptions that a consumer holds, which will allow the communicator to target information and education accordingly.
Awareness of one’s own language enables one to recognize that others may not share the same understanding of a key concept or word. Health care professionals and researchers have an opportunity to improve practice by improving communication efforts with consumers and with each other.
Patient understanding and use of oral contraceptive pills in a southern public health family planning clinic.
Perceptions of health literacy: Results of a questionnaire for practitioners, policy-makers and researchers.
Interprofessional Communication and Medical Error: A Reframing of Research Questions and Approaches.
The Single Item Literacy Screener: Evaluation of a brief instrument to identify limited reading ability. Culture, illness, and care: Clinical lessons from anthropologic and cross-cultural research. Therefore creating or discovering a bug is not criticizing someone's work, but rather enhancing it. Utilize analytics to determine the target, put yourself in their shoes, and attempt to view the product through the end-users eyes (admin, user, and all other possible roles). Ecommerce email marketing has become so complex many shoppers assume websites know more about them than they actually do.
Don’t dwell on the myriad of possibilities, even something basic – like male and female – is an excellent start to segmentation! Make it fun by personifying your cart and use language like "your cart is lonely" or similar in sync with your branding. We love the cozy lodge decor, which radiates a vibe of rustic sophistication and reminds us of our own office. Today, opinions and decisions are made in split seconds, based almost solely on the visual components of the message.Your visual brand identity, and how it is presented to your customers, needs to be planned just as intentionally as your business goals. You need to know what compels them to make their purchasing choices, where they shop, what product they currently buy, who influences them, what media they watch, and what their habits are. While each piece of marketing will help bolster the purpose of your overall marketing plan, each piece must also have its own clear focus and function.How Do You Measure Success? Going into your marketing projects with a clear understanding of what needs to be accomplished and how that will be measured will guide you toward creating effective, on-target messaging. However, the shake-up was compounded further by the additional revelation that ads populating the righthand side of the screen have been axed into oblivion as well. As an added benefit, this maneuver also contributes to the ongoing slow death of SEO by marginalizing organic rankings and pushing them farther below the fold for highly competitive queries. Therefore, advertisers who were previously bidding conservatively will be forced to abandon that approach and elevate their bids. Advertisers will now face increased competition in bidding, which inevitably will result in higher CPCs and consequently lower CPAs. The copy can end up being dry and lifeless, more of a space holder than actually beneficial to your audience.
Respect the fact that technical readers don’t want a “marketing campaign.” They want information and facts. Many businesses try so hard to dress up their technical writing that it wildly misses the audience that matters most: the technical professionals.
For a technical audience, nothing is more of a turn-off than feeling like the actual content and information you were hoping for is nothing more than puffery or meaningless buzzwords. It’s not meant to create catch phrases or to produce water cooler talk about edgy marketing campaigns. On the other hand, sitting down to write a paper, article, or piece of marketing presents its own set of hard-to-quantify issues for people who are not strong writers or who aren’t used to longer-form (longer than, say, an email) copywriting. Know what information is going to be important to your audience, and compile an outline or bullet points that include all the information you want to convey.
When you write, you can change the order of sentences and move them around until you get the picture you want – but that’s easier to do when you have all the pieces on the paper. Writing by committee is the least effective (and most excruciating) way to write, yet probably the biggest temptation within a company.
Following a simple method like the one above, and then augmenting it to fit your personality and situation will carve off much of the intimidation factor. In this post, we’ll explore a few of the major differences (and a few similarities) between two of the most popular and most robust CMSs, ExpressionEngine 3 (newest update released in Oct. ExpressionEngine still has the backbone to withstand huge amounts of traffic and a solid architecture that is very developer friendly.
And while the cost of building a Drupal site is generally more expensive, the Drupal site can we architected to handle more complex business logic and functionality. And each company, just like each person, is a different entity, so honing in on who your company is and how it speaks to its marketing audience is a crucial aspect in creating effective, meaningful, and impactful marketing. The tone of your marketing materials needs to match your company’s central mission, but it also needs to be employed cohesively across the board into all of your marketing materials, no matter what department or committee it originates from. Many people, even marketers, frequently use ‘marketing automation’ interchangeably with ‘email marketing’. Conversely, if (or when) a prospective customer is ready to buy, they can be sent purchase-related messages.
3) Orienting yourself to the website after it loads and subsequently scanning for the information you desire.Historically those three steps have been so fundamentally ingrained into the mindset of utilizing a search engine that they seem like an insignificant burden. In 2016 I expect Google to make significant adjustments to RankBrain as its strengths and flaws are identified and then reinforced via hard data, therefore contributing to a further shifting of the ranking landscape.
Extreme examples of this effect are evident on YouTube, where amateur videos can “go viral” and transform average citizens into internet celebrities overnight. Many of your blogs will never gain any traction whatsoever and will fail to rank in Google. Visual aids also provide additional SEO opportunities, which further assist with elevating your rankings when optimized properly. Having a clearly defined set of eyes on the marketing copy will not only streamline the process, but keep your message direct and clear, based on the research you have already done. This ends up with the client expecting A-B-C, while the designer delivers X-Y-Z, leaving both parties unsatisfied and frustrated with the end result.
To combat sharpness issues always make sure there are no “partial pixels” present on any element and that all pieces align with the pixel grid, otherwise the design of a page can seem out of focus and unrefined. The spacing between elements does not have to be literal white, but alludes more to the negative space surrounding the elements. As a general rule, text and images shouldn’t overlap, unless there is a specific purpose or intent behind the reasoning of doing so.
When building responsive websites, the site is built using a proportion-based grid, flexible-sized images, and media queries via CSS. To do this, the essentials that are needed are simply a search field, a search button, and for self-promo purposes, a logo. If we place the search bar at the bottom of the page, it will take a while for users to find it. The new version contains a few major updates, but generally sticks to the core and cleans up several areas that have been neglected for far too long. The control panel is now fully responsive, so using your mobile device to make an update won't be as annoying. Before being appointed Deputy First Minister and Cabinet Secretary for Health and Wellbeing after the May 2007 election she had been Shadow Minister for Education, Health & Community Care and Justice.
Amongst countless international industry awards, in 1990 Pete was recognised as the Music Industry’s Man of the Year.
David, who was educated at Aston University in Birmingham, was also heavily involved in the introduction of Pendolino trains on the WCML and has led the devolution of Network Rail’s business in Scotland. James played a central role in the development of Scotland’s cities strategy that created the Scottish Cities Alliance and now chairs its Delivery Group. Following this, he worked for Scotland’s Colleges, representing the college sector as Senior to politicians and the media. John Morrison is the owner of Morrison Media Strategies a leading PR, Public Affairs and Media Training company.
His total research and consultancy awards in the last six years exceed £2 million, and he is currently Co-Director of the Scottish Cities Knowledge Centre and Co-Investigator on two major Research Council projects on sustainable transport and low carbon transitions. All types of personality types are compatible, the trick is knowing in what combination the traits work best. Knowing the traits and the personality types can play a major role in your productivity and positive attitude toward your job.


Entering awards can be a daunting and time-consuming process - an additional task on top of everyday work. They get new employees up to speed quicker and help them reach their performance goals earlier.In its 2014 report about on onboarding, Aberdeen Group found that 68% of companies had no formal process in place.
This article will explore some of the unique characteristics of communication both with consumers and between health care professionals. They must make sense of health and science reports they read in the media (e.g., Bisphenol A causing cancer? The need for health care professionals and researchers to effectively communicate with consumers will only grow in its urgency. Colors, as another example, can also play a role on how people of different cultures respond to information if it conveys certain meaning to them. While Canadians report that they are able to find relevant information, more than half report finding contradictory information from different sources and one-third report that people don’t have time to answer their questions (14).
For example, a survey of nearly 700 professionals and policymakers found low levels of awareness of strategies to lower literacy demands and promote health literacy skills (17).
Further, consideration of how to support student learning between health care professionals and potentially biomedical students is starting to be addressed (21). The health care system and science communication overall can be made more accessible to individuals using several communication strategies.
A question that focuses on comfort level with medical forms also removes the focus from the patient’s literacy level. However, many continue to practice under the assumption these trends do not apply to their consumer groups, or that they are effective communicators despite the absence of specific training, effort and feedback. A survey of interprofessional education in communication skills in health care programmes in the UK. Role understanding and effective communication as core competencies for collaborative practice.
Stereotyping at the undergraduate level revealed during interprofessional learning between future doctors and biomedical scientists. The tests done by the QA team on a single item are drastically more intensive and objective compared to what a developer can perform on his or her own work.
The point here is to find aspects from which to differentiate and customize the emails you’re sending based on a subscriber’s personality and buying habits.
But if you want to increase, even double your sales from the email, more personalized offers should be your goal.
The more complete the customer profile, the better your chances of developing lasting customer relationships.What Do You Say? Consequently more businesses may consider abandoning or de-emphasizing SEO as a viable strategy and refocus their efforts instead on paid search.
Here are a few basic tips to keep in mind when creating effective content for technical subjects. This doesn’t mean that your technical content can’t be –or shouldn’t be – compelling, clear, and well written; it simply means that it’s important to keep the flash and sizzle to a minimum so that it doesn’t distract from the message and facts. Let your products and services do the talking in the technical realm, and don’t be ashamed to let them do so. Technical writing’s sole purpose is to convey direct information in a way that many other areas of marketing don’t: in a stripped down, content-focused, straightforward manner.
It has the simplicity for rapid site building and the flexibility for extensive custom system development. Additionally, it has to speak directly and effectively to the needs of your specific audience; it needs to be said in a way that resonates and compels. These kinds of tailored programs are critical to nurturing your contact relationships proactively (not reactively), while retaining control over the flow of information.
At the same time, the marketing automation platform could be configured to send a notification to sales or account staff, and recommend contacting the lead. This suggests that Google is either a) failing to understand the very specific nature of my query, or b) failing to pull only the information that I desire into the SERP. The resulting frustration usually causes reduced effort, which only serves to further feed the cycle of failure. One good idea is to create a proxy profile of the perfect customer, hang that customer profile up, and then write directly to that person. More often than not, companies that write their own web or marketing copy end up spending more time and money to get results that are far below what a professional could have offered in the first place.
In this post we’ll explore the most important web design principles to remember so you can make a website visually engaging, effective, easy to use, and memorable.
The amount of negative space employed can give a very different feel from website to website. To alleviate the frustration, follow the K-I-S-S rule and keep your website simple, direct, and easy-to-use. To alleviate their struggle, it is key to employ a clear, simple, and easy-to-use navigation. The barely-there navigation that exists on the upper-right hand corner of the page allows Google users access to everything tied to their google account, in a neat and simple package, without hindering the user experience. In cases like this the conventional placement of useful UI elements is the best route to take. In September 2012, still as DFM, she was appointed Cabinet Secretary for Infrastructure, Investment and Cities with responsibility for government strategy and the constitution. In the very least it is a positive “tool” for anyone to use and implement in their day to day life.
They not only need to meet fundamental business targets, but must be dynamic problem solvers who know how to roll with (constant) change.Leadership and management skills really matter - and this includes mindsets, behaviours, values and the ability to reflect, change and grow. These challenges are further exacerbated by health care professionals who may lack the ability to communicate effectively across professions. Vitamin D preventing multiple sclerosis?) and make decisions about whether to integrate new practices into their own lives.
In the United States, the estimated cost of low health literacy is between $106 and $236 billion USD (8). However, even those with average literacy may face difficulties when encountering unfamiliar types of material or texts (2), or information requiring problem-solving or interpretation, such as instructions on missed birth control pills (10). For instance, in many western cultures, red is used as a symbol for caution or stopping, as in stop signs and traffic signals.
The use of online information is also growing significantly; 61% of adults now look for health information online (15). Thus, using a single question screening may be a time-efficient way to determine which patients need additional probing or information. For some professions, it may mean moving from the bed to the wheelchair; however for others it may refer to the process of referral from one hospital to another. Finding bugs is the natural outcome of this action, and consequently quality and customer experience are elevated. Some of your customers are commercial quilters and buy more often so you can create a special promotion for them. Step it up a notch by offering free shipping if they order this extra product that same day.
More advertisers = more competition = higher bids = more money flowing into Google’s coffers. But technical writing is not a place to show off prose or clever turns of phrase: it’s to convey explicit and exact information. A gigantic portion of writing is editing, and it’s often easier to go back and work on that opening sentence(s) once all the other pieces are in place. But it is still very important that you are not the only one reviewing and proofing your work – selective, strong guidance will always benefit your writing.
Picture getting a huge pile of free wood in order to build a new house – the materials are all there, but you’re the one cutting, sawing, sizing, and piecing everything together on your own. Lastly, select how many days in advance of the event you would like the countdown to begin.
Email is but one component of marketing automation, but they are absolutely not the same thing. Leads looking at one product on the website can be sent information about that specific product, without a salesperson having to ask the lead anything. Writing ten interesting blog posts significantly increases the odds of your discovery over writing one interesting post.
The content and messages you create should be specifically for that customer profile; anything that falls outside that target area – even if it is information you might think is useful – should tell you that your message is not targeted correctly or precisely enough.
It would be a tragedy for a campaign to fail because everything was professional except the writing. Humans are creatures of habit - if you place elements in areas where they aren’t usually found on other websites, you will inevitably confuse your users.Launching a website without any form of user testing.
He was recently awarded the Degree of Doctor of Science honoris causa by the University of Lincoln.
Since buying the first national rail franchise in 1993, Pete has continued to contribute massively to the preservation and development of this historic and essential industry. As a development professional, James continuously advises organisations on their growth plans, including Ministry of Sound, Capital Radio, Portland Communications (where he was managing partner) and PoliticsHome. It provides L&D teams with the perfect chance to step back and think about what has led to current organisational successes, before sharing those stories and successes.There is nothing more satisfying at work than thinking over your recent activities and realising that there is a lot to be proud of! We'll be digging into Towards Maturity's data to see what it tell us about changes in onboarding practice, as well as picking out some practical ideas that could inspire change in your own organisation. Seek, support and develop leaders right and you'll have more engaged, productive, and profitable businesses. Top performing L&D teams are 3-5 times more likely to be delivering improved productivity and agility today and have much to teach us. I have had the pleasure of working with them and their customers for a number of years and have seen first hand their commitment to identifying and sharing great practices that really work. Effective transfer of knowledge also needs to occur between providers themselves in order to enable best outcomes for consumers. There is little data on the estimated cost in Canada, but the astronomical cost faced in the US is an indicator of the potential burden that low health literacy can place on the Canadian system. It is therefore important to use best practice communication strategies to address these challenges.
In some Eastern cultures, red is a sign of prosperity and happiness, often worn by brides in weddings. Unfortunately, even online information may not be meeting the needs of Canadians with low literacy, as studies have demonstrated that consumer health information is often written at high reading levels and may contain medical jargon (16). Recognizing one’s own use of jargon, requesting clarification from colleagues when unclear terminology is used and using jargon-free language where possible are important first steps in enabling effective communication.
Others are hobby quilters and perhaps buy only one piece of fabric and may forget about your store – you can stop this!
The ultimate goal here is urgency, so starting your countdown more than 10+ days in advance is not likely to have the desired effect.
It is often as simple as a straight "numbers game", and those with the bullheaded determination to continue churning out content are much more likely to be declared the victor. Increasing line-spacing, especially with fonts encompassing a larger x-height than usual, aids in readability of long passages of text.
You won’t know for certain any user behavior patterns on the website until you get it in the hands of users.
In 1997, he established London & North Western Railway, a state-of-the-art independent railway maintenance company. Only 13% of retailers are investing in blended learning while the average across all sectors is double that figure (26%), with top learning companies nearly three times more likely to be using blends than retail companies (35%).
So it's no wonder that companies spent nearly $31 billion on leadership programs last year.
It provides contemporary measures that focus on performance improvement and great tactics that help L&D teams become more responsive to the changing needs of business. This research highlights the fact that L&D teams must develop new mind-sets and skills, quickly. Those managing their own care need effective health information and education to know how to do so (4). In a health care context, red used as a warning symbol may be overlooked by those who are not accustomed to the Western symbolism of the color. Who will fix and regress the defects? These questions will help you choose the necessary ammo.
If you're operating an ecommerce store, and you’re not generating stacks upon stacks of sales via email then you have serious work to do. Be careful not to have too much line-spacing with text though, as the likelihood of connecting the user’s eye from one line to another decreases when line-spacing increases dramatically. Maybe the CTA you thought would get 100% visibility and 80% clickability performed poorly in actual testing. This may be due to a lack of required skills and knowledge, as the research indicates over half lack the confidence in incorporating new media in learning design and only 4% believe their L&D teams have the skills for facilitating collaboration.
Benchmarking can help you get started on your way to winning and help you clarify what's been successful - here are 6 perfectly valid reasons to use it.How benchmarking can helpWe are not promising that benchmarking will definitely lead to trophies in the cabinet.
It leverages the data of its in-depth Benchmark Study, the largest learning technology benchmark in Europe.
For example, managing diet, checking blood pressure and managing insulin may be among health related tasks needing to be performed daily within the home setting.
The stronger the association, the higher the chances of turning them from a one-and-done shopper into a returning customer.
Maybe the one subtle element on the page actually gets clicked 4x as much as you anticipated. What is more 71% do not believe that their own staff lack skills to manage their own learning. Secondly, the scale of the work ahead, as 95% of respondents want to improve induction with only 39% meeting that goal.
Also, just 23% agree that their L&D teams have the skills to use technology for business advantage. These are tried and tested approaches that we've used in partnership with our clients to produce effective and award-winning learning interventions that deliver impactful change.1.
When your visuals are beautiful, it behooves you to allow those visuals to speak for you, rather than clunkily ramrodding uninteresting sentences into every nook and cranny.
Creating a persona for your business can not only help you nail down the tone for your marketing, but it will also be a indispensable in- company tool across departments so that the voice and tone remains on-target and consistent. With such a big gap between aspiration and performance, the induction challenge seems daunting but there is evidence that learning innovation is turning the tide. Pete is a director and currently chairs the board of Cadogan Entertainment Investments Ltd, the landlords of County Hall, Britain’s second biggest building and a key London tourist attraction.
Here are six compelling reasons why benchmarking can help turn the possibility of being an award winner into a reality:1. These aren't the only source of future leaders, of course, as many other potentials are already in-house, out there to be recruited or returning to work after having children. The website very adequately covers the SEO 101 basics, and also stretches into more advanced tactics like clean navigation silos, friendly URLs, speedy page-load times, etc. New media means new marketing opportunities, and businesses need to be ready to create materials for these opportunities. The Towards Maturity benchmarking process gets organisations, and L&D in particular, thinking on the right track.
Incredibly, ‘Top Deckers' are 50 times more likely than the lowest performers to improve talent strategies to keep their best people.
However, the world of work is changing and organisations are increasingly looking for more modern approaches to learning that support the fast-moving world of work and the needs of an increasingly digital workforce.
Social media: Social media efforts cannot officially be considered part of the website itself.
In order to ensure that the visual brand tone and messages adhere to the visual plan you already have in place, you need to create a “brand book.” A brand book is a detailed set of guidelines on how all the aspects of your brand is handled, from how your logo may (or may not) be used, to letterhead, to email headers and footers, to websites. It will hurt a bit to lose some of your words and thoughts, but in the long run, less is more. The vast majority we talked with were frustrated by the lack of transfer back to the job after managers had participated in training. It’s a great place to start, if you want to establish a strong foundation for change. Work with the subject matter expert or the business customer to identify the main objective of the programme. Many brand books are as detailed as specifying how far away the logo or design must be from any other visual elements. Our research with employees in this sector shows that staff are more able to learn for themselves than L&D give them credit for. Using real life ideas can help inspire new approaches that will make a difference in your own situation.
This will not only help you design the programme, but will also help you measure its effectiveness. The more specific the brand book, the more you ensure that your visual business elements are in line and in tune with your company’s goals. It's very easy in today's busy world to not make time for reflection, yet reflection is critical to success. Inspiration by example We've identified four techniques used by organisations in their induction programmes that relate to the tactics of the top performing organisations highlight in the Towards Maturity Industry Benchmark Report. First, it seems there's a lack of measures put in place for management and leadership training. The purpose of the Show is to inform and inspire L&D professionals to improve not just their personal performance but that of their organisation.
They are three times more likely to use benchmarking as a performance improvement tool - benchmarking against the tactics that improve performance. By benchmarking you enable yourself to reflect, take stock and focus on the activities that really make a difference.2. While every organisation is different, examples of good practice and innovation in other companies can offer inspiration for change. Secondly, it seems that the learning strategy many apply to management and leadership training is often out of sync with the audience's needs. By reflecting on and analysing organisational performance, activities and practices, L&D can identify organisational strengths and areas of high performance. The leading sports retailer has been providing online onboarding since 2013 with more than 25,000 employees, across the 19 countries going through the programme. Data from Towards Maturity reveals that 83% of new starters like to learn at their own pace, with 44% using their own mobile to learn.With this in mind, Sports Direct used the Adapt multi-device responsive elearning framework for its online content.
Receive your Personalised Benchmark report analysing current performance and tailored action plans valued at £300 - free until 15 July. Just as importantly, benchmarking identifies weaknesses and those areas of low performance. It means employees can access the elearning on a smartphone or tablet, giving them maximum flexibility. You can read more about Sports Direct's approach to induction in Inside Learning Technologies & Skills magazine. Only 39% offer mobile content, and 30% have no plans to implement social media for leadership development. It's no wonder then, that there is a lack of transfer from learning to doing, if the learning doesn't fit in with everyday lives and habits in the first place and isn't focused on supporting performance there and then. Towards Maturity data reveals that 87% of Top Deck organisations agree that top managers are involved in promoting learning, compared with an average of 37%.UK infrastructure company, Story Contracting features a video message from the company owner and Chief Executive, Fred Story in its new online induction. This isn't to say there aren't some great examples of modern, blended, performance-focused leadership development - there are some cited in Towards Maturity's paper. The not for profit organisation champions better work and working lives and has been setting the benchmark for excellence in people and organisation development for more than 100 years.
Pinpointing strengths and weaknesses enables L&D and business leaders to really hone in on performance. What can we learn from these?How leadership solutions can #makeithappenIt's time to close the gaps and deliver the type of learning solutions that will engage and really help leaders.
Reinvent the InterventionIn the ‘Aim for Action' step you established a reason for implementing your learning programme.
To really help them, we need to offer easy to find performance support that is genuinely useful and relevant to leaders and managers' points of need. Benchmarking does what it says: it provides organisations with a benchmark to measure themselves against others.
New staff and partners joining Specsavers are able to earn a virtual coin by completing the company's new induction course.
You can use it to see how you are performing on various aspects of organisational practice compared to others. The business then makes a real cash donation to the charity chosen by employees in proportion to the number of virtual coins earned.You can read more about the Specsavers' approach here.
But we also need to help develop those deeper skills and behaviours in ways that fit with leader's (crazy) lifestyles. Since 2003, over 4,500 organisations and 23,000 learners have contributed to Towards Maturity's leading benchmarks.
For example, have you properly embraced mobile learning and are reaping the kinds of benefits that some organisations are enjoying? As a baseline, that means moving away from solely ‘event' based learning - three-day workshops or long online courses - and embracing more resource or micro-learning approaches that provide short challenges and tasks as nuggets that help build skills and insights over time. What are the top performing companies in the Towards Maturity benchmark doing in terms of mobile learning?
An average of 48% of Benchmark respondents reported that elearning not being tailored sufficiently was a barrier to success. We would say that providing simulations, interactive videos and meaningful games can make smart use of a leaders' precious time, and build the competence and confidence leadership roles require - so ROI for L&D too. It can be really useful to know what characteristics top performing companies have in common and what is driving their success.5. United Biscuits (UB), the company behind household names such as McVitie's, Jaffa Cakes and Penguin, wanted to make sure its induction programme was relevant to both new starters and any existing employees who might access the training. UB used video of real employees talking about their jobs to add relevance and authenticity to the content.You can read more about the experience at United Biscuits in HR Grapevine magazine. Supporting or providing social spaces for informal learning and sharing is key too - the how will depend on who your audience is and how they currently work together.Measurement comes into play here as you have managers, teams, and peers providing tailored feedback about performance and application. This report gives clear, insightful indicators about your strategy's current strengths and how that compares to your peers. But leadership and management development is often holistic, and ongoing - like a journey rather than a series of interventions. The aim is to help L&D professionals focus on one area of action that will help them deliver impact. To track what tools, learning, and performance support is used by an individual is a bit of a red-herring - especially if you're genuinely offering it up to help them in anyway that works for them. And, if improving induction is your focus, there are more ideas in Sponge UK's Rough Guide to Induction. There has to be some bigger, business goals to be measured, alongside the individuals' performance or growth targets, and it might take a little while for the data to come in for these. Louise PasterfieldManaging Director, Sponge UK Louise has more than 20 years' experience in learning and design and is passionate about making elearning absorbing so staff can apply what they have learned immediately into the workplace.Her interest is in how best to harness technology so people can learn, grow and make a difference to their organisations. In terms of those millennials as future leaders - don't leave it too late before you start developing them. In Deloitte's report on this generation, Not only is this generation notoriously flighty and ready to up and leave within two years, but 70% of those ready to jump ship cite lack of leadership training as the reason why. Just think about how that Personalised Benchmark Report will help you deliver better results.Unsure if you are ready?Benchmarking will help you make up your mind if you should enter an award this year or wait until next year when you have had a chance to build further on current successes. So to attract and retain talent, and build leaders of tomorrow, open up those digital, multi-device resources -  simulations, diagnostics, videos, podcasts, tools and more to anyone who's interested.




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