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When you begin to write an article for your blog or a guest post, a lot of things start running through your mind.
If you can manage the elusive feet of making readers feel compelled to leave a comment or share the post on social media, then you have achieved something special!
Any of you that have studied psychology will be familiar with the Milgram obedience experiment. The lesson we can take away from this experiment as bloggers is that if we project an heir of authority, then the audience will respond positively to that. Now to put this authority into your writing try and avoid statements like a€?I thinka€™, a€?maybea€™ or anything that sounds ambiguous. Although most of usA wouldn’tA like to admit it, we like to conform to the accepted norm of the time. Another very interesting psychological experiment to come out of the social science era of the 1950a€™s and 60a€™s was the conformity experiment by Asch.
This can be hard to apply to your articles as how can you show that other people agree with your opinions? Perhaps the ultimate way to create conformity from your post is to encourage social proof to your articles. This just shows that people want to feel part of a group or a community and you can use that on your blog to encourage people to have increased interaction. Social media will be a big medium for creating a community as well because people are on a community based site. A very interesting post, I knew of the Milgram experiments and it is frightening, however on a lighter note, for blogging the knowledge is good. The great thing about the Milgram experiment is that it shows that we are ALL susceptible to authority figures.
When writing, if you present yourself as someone who is guessing or questioning yourself, then people will be less likely to trust what you are saying. Understanding the psychological reasons why people use social media and why they take specific actions is of paramount importance to marketers. In this article, I’ll tell you why people behave the way they do on their favorite social networks and how you, as a marketer, can tap into it for better campaign results.
Social media behavior is rooted in chemistry. According to this study, our brains produce dopamine which is stimulated by new information and unpredictability – eg: your social media news feed!
Paul Zak, a neuroeconomist at Claremont Graduate University, measured the levels of oxytocin in a journalist’s blood before and after he used Twitter for ten minutes.
Research conducted by Brunel University suggests that those who are insecure regularly post updates in order to garner attention, to distract them from their insecurities. Meanwhile, people who post selfies are more likely to exhibit what some psychologists call “the dark triad” of personality traits which include narcissism and psychopathy, This was illustrated in two recent studies of nearly 1,200 participants who completed personality tests and answered questions surrounding their online behavior. There’s even a study that says people who constantly take gym selfies might suffer from a psychological disorder. Research shows that 44% of Facebook users “like” content posted by their friends at least once a day, with 29% doing so several times per day.
Among those who are less secure (particularly teens), the number of likes is also an indication of your validity, popularity and worth in society. TAKEAWAY– Marketers can tap into social proof by showing sponsored posts to “friends of fans” to persuade them to like your page or buy your product. Perhaps the most important to understand in marketing terms is why we share on social media. My experience tells me that the top three most shareable post types are 1) informational 2) humorous and 3) heart warming. Remember though, your followers need to connect with your content in order to share it as very few will do so purely out of loyalty to your brand. TAKEAWAY-  Strive for high quality, unique, relevant and aspirational information which is highly shareable.
62% of people confess they feel better about themselves when people react positively to what they post on social media. Charli DayCharli Day is a British writer and social media manager specializing in dynamic branding, campaign strategy and content engagement. There are many ways to go about it, and we don't want you to get stuck in the mire, so here are the 10 most effective approaches to winning new business as a Twitter monitor for your brand.10 easy steps to get more followers on your Google+ pagePosted on February 16, 2015 by Martin ShervingtonOnce you've made a good start on Google Plus, social strategies will be about building a tribe around you who love what you do.
From FOMO and "liking," the more subtle ways we participate and relate to content online can be used for marketing to the psychology of your audience.
A lot of things go into a person’s decision to purchase a product, and social proof is certainly one of those important factors. Social proof is the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior. Thanks to social media, social proof has gained steam over the past couple of years, but in truth it’s been around for a while in marketing. TV shows play canned laughter or recorded applause to elevate the comical perceptions of situations in the plot.
Although the concept of social proof may be nothing new, social media, user-generated content, and the internet have made it a lot easier to use it in marketing.
To get you thinking about why social proof is important for your marketing and give you ideas on how to incorporate it, here are five examples of social proof, the science-proven reasons why they work, and an example of each in the wild.
Expert social proof is when your product gets a stamp of approval from a credible expert, like an industry blogger. The halo effect is a cognitive bias in which we judge someone’s opinion based on our overall impression of him or her. Real Life Example: Visitors referred by a fashion magazine or blogger to designer fashion rentals online at Rent the Runway drive a 200% higher conversion rate than visitors driven by paid search. The partnership has been a huge success for Priceline, which now has a $60 billion market cap. Real Life Example: Like many companies, Crate and Barrel invites customers to write reviews on the products they purchased. The Science: We kind of joke about FOMO in pop culture, but actually the Fear of Missing Out is a real thing. The noting of the number of subscribers is a smart nudge, as it reminds potential subscribers that they don’t want to miss out on the valuable tips that their peers are already receiving. Real Life Example: Flash sale fashion retailer Rue La La offers an incentive to get customers to refer their friends to the site.
Now that you are familiar with the different kinds of social proof and why they are effective, dive in and use them in your marketing.
Find experts who are interested in what you’re doing, build relationships and work together to find ways that they can help promote you. Psychology is often a field that everyone has heard of, some people may know the general ideas and theories behind the subject and others may know it is “to do with the mind” and not much more.
Lisa Logan, a self-defence instructor in Cambridge, believes that through studying the psychology of attackers, she is able to instruct her pupils how to get into the heads of the attacker in order to overcome them. Whether you’re aware of it or not, Psychology is used in our everyday lives and with the right tools, you too can use it to improve your life by making simple changes. McDonald’s, Burger King, Pizza Hut, KFC — what do all these restaurants have in common, besides cheap, greasy food? The first thing you need to figure out before determining the right color palette for your audience is what your goal is.
The ultimate goal of any website, of course, is conversions and you can use color to funnel people toward a conversion.
Just as important as determining what your goal is for your client’s site is determining who the audience is.


Red & White Fleet, pictured above, offers historic cruises of the San Francisco Bay that have been going for over 100 years. It does grab the eye and it can be employed on retail sites to draw attention to sales offers. In the example above, Amish Outlet Store is channeling all of these qualities – their Amish-made, solid wood furniture is about as sturdy and practical as it gets. Baker Lime, whose website is pictured above, uses green heavily in their background, imagery, and buttons.
Historically, purple has conveyed a sense of royalty; this is because the dyes used to creative purple clothing and other materials were quite expensive and could only be afforded by the very wealthy. Yahoo has at times flourished and at times floundered as a sort of alternative technology company to Google. Once you understand how colors inherently provoke emotions in your visitors, it becomes easier to select colors that will appeal to your visitors, speak to your authenticity, and get your customers to buy. A guest author is someone who has reached out to us with a proposal to write a guest column, usually these people will be credit at the end of each article. Node.js or most commonly know as Node, is a JavaScript platform that allows you to build large scale web applications. Coding in Python is not hard, in fact - it has been acclaimed as the easiest programming language to learn for a long time. Ruby is one of those programming languages that have been around for many years, twenty in this case. All readers of CodeCondo are entitled to our free web development and web design courses over at Eduonix, our sister company. A This is when your readers will choose you as one of their source for knowledge or information on your topic.
We are writing as experts on a particular subject and hopefully we are writing so that people can gain something from it. These statements will make people think that you are unsure about what you are saying and that will allow them to think that you dona€™t know what you are on about. Human beings are the most social animals on the planet and with that comes a certain desire to fit in with your peers. In this experiment one participant is put with a group of stooges and asked to match a line on the left to one of three lines on the right. Put easily available options for people to share your posts and even encourage them within the article to share it or write a question at the end to encourage comments.
For this experiment he randomly put boys aged 14-15 into groups and then set them a task of allocating money throughout the groups.
You are going to have to put in some extra leg work to make people feel as though they are part of a community on your blog but it is all part of being a good blogger. Respond with interest to peoples comments about your blog and ask questions to your followers to encourage discussion.
I know commands work, I am not sure I want to come across as bossy and arrogant as I don’t like to control people but there are great ways to subtly write in commands that lead people to do things, often with them thinking that they made the decision themselves when in fact they were lead to that decision by the writing. The more you know about psychology, the more you can achieve with your social media management content.
Our brains also produce oxytocin, referred to as “the cuddle chemical” as it’s released when you hug… kiss…. Not only did the journalist’s oxytocin levels go up to the same degree that a groom’s did just prior to getting married, but his stress hormones, such as cortisol, went down as well. Meanwhile, egotists tend to post about their achievements in order to get the boost of likes and comments, reinforcing their sense of self.
In fact, it is good to be social as loneliness and isolation can cause a myriad of actual health problems including depression, raised blood pressure, sleep disorders and even raised suicide levels (Psychology Today). You can like content that your friends post to give them feedback or like a Page that you want to connect with on Facebook. A recent interview on CNN with a 15-year-old tells us how teenagers often change their profile picture if they fail to get 200 likes. Social proof, the phenomenon of being influenced by those around us into taking an action is a very powerful marketing tool. Using contests such as those offered by Agorapulse, you can easily encourage participants to share with their friends and therefore create a social ripple effect through liking.
Kissmetrics recently looked at the most popular types of Facebook posts and it is clear that they fit into the above percentages.
Using images will help you too as posts with photos see the highest engagement accounting for 87% of all Facebook interactions.
This week, pay attention to your social media actions –why you upload a photo, why you like a post, why you retweet and why you comment. Even if it isn’t easy, you might just find that in turn this makes you a more empathetic and relevant marketer for your brand.
Responsible for a number of high profile brands and with 500+ articles published, her success lies within her originality and hands on experience of the digital marketing world.
Building relationships through Google Plus will provide an increasing number of opportunities too, as people start to know, like and trust your brand. Studies show that 70% of consumers say they look at product reviews before making a purchase, and product reviews are 12x more trusted than product descriptions from manufacturers. However, these statistics do give us insight into the value of social proof when it comes to marketing.
The visual of others waiting to get in increases the perception of the venue’s popularity.
If it’s a positive reputation, anything else they are involved with is seen more positively by association. William Shatner is not a travel expert or travel industry influencer, but he has an overall likeable image. This is why stories are so persuasive and often more trustworthy than statistics or general trends. In addition to being able to rate the product on a five star scale, customers can also share photos of what the product looks like in person. One study of 10,000 accounts at a German bank revealed that customers who came from customer referrals had 16% higher lifetime value than those who came from other acquisition sources.
When referred customers make their first purchases, the customers who referred them get $10 off their next purchase. Whatever your knowledge of this science may be, you probably use psychology in your everyday life and if you don’t, it has probably been used on you, whether you know it or not. For example, advertising uses psychological tactics to persuade potential buyers to buy the product or service they are selling. Listening to a friend’s problems and using words like “yes” or sounds like “mm” lets the person know you’re listening to them and is a well-used technique in counselling.
Sternberg, PhD, is well-known for carrying out research to improve the areas he isn’t very good at, including intelligence tests because he wasn’t particularly good at IQ tests, love because he had failed relationships and creativity when he became aware he had no more good ideas.
Using psychology to pinpoint how the attacker things can reduce the risk of an attack happening and this can be applied to many areas of life.
I can often be found reading self-help articles snuggled up in bed with a cup of coffee or writing about anything and everything in a quiet cafe somewhere. Kolla garna upp forlagets (Literary Licensing, LLC) hemsida, dar det kan finnas mer information.
For example, if you are designing a site for a clown who performs at kids’ parties, you’re going to want an upbeat, bouncy color scheme.


Use a color for your call-to-action button that stands out from the rest of your color scheme to make it stand out and drive more conversions. Once you’ve learned about the psychology behind how colors affect our emotions, you can start piecing together on your own what colors may and may not work with your client. Younger people are drawn to this color, which is why Vista College uses it heavily in their branding.
They sell limestone that reduces soil acidity for farmers, and to appeal to an audience suspicious of chemicals and unnatural products, they rely on green to send an unspoken message of earth-friendliness and responsibility. In modern times, purple is still used to convey a sense of luxury, but it also represents eccentricity and the balance between the excitement of red and the calmness of blue.
Purple is a frequent highlight color on their homepage, from their logo to subheadings and navigation. Luckily no-one had to die to get these interesting results but over 90% of the participants did in fact think they were delivering these deadly shocks. Unless we seem like we know what we are talking about, then people wona€™t believe that we do!
The stooges all pick the wrong answer and in over 75% of cases the participant chooses the same as the rest of the people in the room, even if they believe it is wrong. If you can link to other people online that share the same or similar opinions and information to you, then your audience can have the evidence right in front of them that there are other people who support your view. The more comments, likes and re-tweets that you can get to your content, the more people will believe that it has been approved by the social community.
The boys could either give their own group the most profit, the other group the most profit or make sure that both groups achieved maximum profit. Use strategies like responding to peoples comments every time and even encourage other readers to have discussions with each other to increasing the community spirit. Allow guest posts on your sites, if you encourage people to work on your site that opens the door for them to get more involved and share the content that they wrote on their own social networks. The cost of joining aside, this furthers the perception that membership is an exclusive privilege. It suggests that intentionally or unintentionally we view our possessions as a reflection of ourselves. This anxiety is especially relevant for social media, as the sharing of what’s going on in our daily lives means you can constantly compare your status to others on these platforms. This gives the impression that the experience is so popular, one has to be put on a waitlist. We tend to become friends with people that we have a lot in common with, so it makes sense that social triggers like Facebook’s Like Box or referral programs are successful. Repeating words back to the speaker and mirroring their body language is another well-known technique to help the person feel at ease and more comfortable around you. Using psychological research techniques, Sternberg developed solutions from analysing his research which helped him in each aspect of his life.
Their logos and the inside of their eating establishments have been carefully designed to include red. It can be a great tool for web designers, too, helping to do anything from increase conversion rates to conveying the right vibe for a business. One study found that it takes just 90 seconds for people to form an opinion on a product and 90 percent of that opinion can be determined by the colors used in the product.
You’ll want to play up the green, blue and purple, as those colors are preferred by females. Here’s a quick look at the most popular colors and what emotions they’re best at targeting. Red is a bold and aggressive color and it can be used to suggest the strength of the brand on a website. Orange is not a bold choice but a comfortable one, which conveys energy without the risk of a red. Orange is not a strong favorite among men or women, but it is heavily used to advertise children’s wares and sports teams. Yellow is a youthful color and its brightness suggests a vibrancy that older people have more trouble relating to. It appeals more to older people rather than younger, and tends to be used subtly on the web, as a background tone rather than for highlights or buttons.
Going “green” is literally a thing, so it’s no surprise that the color conveys the eco-awareness so many strive for these days.
I never realized why it made more sense to keep a book and reading website with brown color. White conveys cleanliness but it’s a great way to make your website seem neat and precise especially if content is laid out well. I believe any furniture store can use this color for their websites as you mentioned an example can have a great impact on users. The strange thing to come out of this is that the students mostly gave their group the most profit even though they could have given the same amount of profit to everyone in the experiment.
If you do these things then you will get people involved in your community and give them a reason to invest in your blog.
Run split tests to see which campaigns garner the highest interactions and then tap into that need. Therefore, if all your friends like a cool new page the chances are that you will like it too. Funny memes help us to feel involved in social communications through likes, shares and comments. This is why consumers look for products that signify group membership and mark their position in society. Although statistics can be effective, it can be tougher to really see yourself in the aggregate the way you can with a personal account. It used emotional and psychological appeals to pull on your heart strings so you would do what they wanted.
According to color psychology, red stimulates your appetite by exciting you and drawing you in. But if you’re targeting men, say on a site that sells razors, you’d be wise to drop the purple and instead use black, because men respond better to that color.
The target audience for bright red is young people because it suggests a certain “throw caution to the wind” personality, while deeper reds can indicate a rich history and appeal more to older audiences.
In the example above, PayPal uses blue most prominently where it counts – in their logo, sign up button, and call to action.
Conscientious, earth-loving types who care about their carbon footprint are attracted to this color. A white color scheme can make any other use of color on a website pop, drawing more attention than usual. There's a wealth of prospects looking for your products and services on social networks, and, unlike Facebook, all Twitter content is public.



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how to use psychology to get a guy



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