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Instructional Designers who work in these areas and have these skills will command top dollar in 2015. Infographic: Top-paying industries, topics, and skills for eLearning instructional designers. According to surveys by the Bureau of Labor Statistics and Payscale, the salary range for instructional designers is between $70,300 and $101,000, with about two percent making as much as $132,000. Looking at Bureau of Labor Statistics reports, the table below shows the states with the highest and lowest projected growth rates. States listed in the table below will enjoy a higher-than-average job growth rate for instructional designers.
These states are projected to have the highest job growth rate for instructional designers over the next seven years. Fewer than average jobs will be available for instructional designers in these states over the next seven years. All other states are projected to have a growth rate within the 10% to 16% per year range, which is close to the national average of 13%.
An instructional designer living in California, Texas, New York or Florida has the most competition for jobs. It’s partly this increase in competition that lead to instructional design falling from the 38th best career in 2012 to the 76th best job in 2013  in terms of projected career growth. These are general statistics that apply only to general instructional design positions—those that don’t require specialized skills such as gamification, programming and course marketing. But when you delve deeper into the statistics, you find certain industry sectors and certain topics that are paying far above the average wages, and where job growth is in the 25-30% range per year. The three states with the lowest salaries for instructional designers are: Montana, Arizona and Nevada.
Large banking institutions will hire a lot of instructional designers in the coming year—both freelance and full time. Because of these increased threats, companies are hiring additional on-staff security experts, as well as security firms. Safety and compliance training and big areas for instructional designers in this field, but there’s one topic that is of equal concern to oil and gas companies: cyber security.
Over the past three decades, the oil and gas industry has been the target of well-known cyber attacks. The number of job postings for instructional designers in oil and gas has also been on the upswing the past few months, and shows no signs of slowing down in 2015. There’s also been a small cap breakout and a lot of innovation and momentum in immunotherapy. Biotech companies are also paying large salaries to instructional designers with gamification experience similar to Fold.It (to assist with product development), as well as specialized knowledge or experience in the pharmaceutical industry. Software dominated venture capital investments in 2014, and all those new software products will need implementation and end-user training. Our obsession with health and wellness shows no signs of slowing down, and hospitals and health care organizations are taking advantage of this.
Given that online courses are already a $4 trillion business, online consumer health education seems to be the perfect high-growth market for instructional design jobs.
Join our community of over 10,000 eLearning professionals to receive industry intelligence reports and tips on brain-based instructional design and development! Just sign up below and we'll help you and your organization build your brand and increase revenues with eLearning. Your teaching background will give you a huge advantage because you already know what makes sound pedagogy, and having sound instructional design is the foundation of any elearning course–no matter how interactive or gamified it is.
This post will discuss the use of the popular AGILE strategy (notice I say strategy) in instructional design.
AGILE was first created for software development to replace what is known as the waterfall method but has since been applied to many other industries.
AGILE is a strategy that promotes iterative and incremental design and development in order to get out parts of a project to the client instead of the whole at one time (to save time). You should use AGILE when you meet some of the same requirements that you have to meet to do rapid instructional design.
Once your task analysis is completed in the ADDIE process (as in you have done analysis and design), you can really start the AGILE strategy. Here are two strategy maps showing how AGILE can be used in Instructional Design (and note how they fit into ADDIE).


Guess what, (and this is the kicker) there is not one way to do an analysis or any step in the ADDIE process. During this phase of instructional design (ADDIE) we develop our instructional product and get it ready for implementation.
Each semester, many students ask me about ADDIE, Dick and Carey, Rapid ISD models, SAM, AGILE, Rapid Prototyping, etc.
And to address your points, if your ISDers are not using ADDIE correctly or doing proper instructional design and you are running into these types of issues, why blame ADDIE?
I guess my question for anyone getting rid of ADDIE for another model is, how are you ensuring quality? An instructional design model is a systematic set of instructions for developing instructional materials. Most often we view results as the final outcome of an intervention that can easily be measured, such as reduced costs, customer satisfaction, improved quality, etc.
These learning outcomes are important, for once they are identified, they can be used to develop instructional strategies and generate learning objectives. Examining the goals of training _ For example, is it for development or to correct a performance deficiencies. Identifying the instructional strategies - Such as coaching, exploration, or concept learning.
Examining the performance domain - Such as looking at job descriptions, observing expert performers, or interviewing subject matter experts. Click To TweetYour salary and job opportunities as an instructional designer in 2015 will depend upon the industry in which you work, the geographic location of the company for which you work and your skill set. Most instructional designers who receive salaries on the high end of the payscale lack formal advanced degrees and education, but they do have advanced training in skills such as programming, animation, gamification, course marketing and business strategy. Certain geographic areas will experience high employment growth rates for instructional designers. For example, in California there are 17,900 full-time working instructional designers, but the state expects to see only 450 full-time job openings per year for the next eight years.
They are also an average of growth and salary projections for all industries and all topics. And yes: If you work for a company located in one of these states your salary will likely be lower than the national average even if you don’t live in that state.
But the biggest growth area will be with small-to-mid-sized financial services companies that are hiring instructional designers to develop, design, and market consumer-based financial education courses. Many cyber security firms can’t keep up with the demand, so they are scrambling to hire and train security specialists. I mentioned earlier that security is a growth area for instructional designers in all industries, but it’s even more so in the oil and gas field. One of the largest was discussed in a Lockheed Martin Corporation report, which disclosed that in 2012 a terrorist group launched an attack to stop oil and gas production in Saudi Arabia’s largest exporter within the Organization of the Petroleum Exporting Countries (OPEC).
Combine all of that with innovative technologies in personalized medicine and you have a huge training need in safety and regulatory compliance for these new treatments and therapies. Last year my company saw a 17% increase over the previous year in the number of consumer health and education courses we produced for hospitals and clinics. Those include compliance and regulatory training, product implementation and end-user training, consumer education and personal improvement courses (which teach everything from how to improve your finances to how to improve your health). And it looks like it will be a great one for instructional designers with the right skill set who are working in high-growth industries and living in or working for a company in a high-salary area. One would assume that front end analysis was completed at this point to determine that there was a training need. This is actually very similar to the rapid development strategies – they are for the most part exactly the same. This can be a screen shot or mock-up of screens that show what the final product could look like. There seems to be much confusion, not just by my students, but in the field as to how ADDIE relates to all of these other models (read about that here). Here’s a peek into the markets, industries and topics expected to have the highest growth for instructional designers in 2015. Several security vendors we spoke with also plan to create and market courses to large companies that teach internal IT staff how to handle security threats. Health care organizations realize it’s good marketing and good branding to provide courses to their patients and potential patients on everything from diabetes education to physical fitness tutorials.


However, would ID be considered a niche job in comparison to a teaching career in a field with benefits? You could work for a university, for a corporation, for an eLearning agency, or for one of the many educational publishers–both academic and consumer. As I said earlier, these need to change by client and project so they should not look the same. Unfortunately for the people trying to replace ADDIE, it cannot and will not be replaced in instructional design.
It does not need to be linear and each step, for instance, analysis, might need to be done differently for each project you work on. It is very important to get client approval here before moving onto storyboard development. This is the time that the IT team and ISDers work out any system glitches, especially if delivering this to many users. I also see a problem with most instructional models in that they try so hard to be an instructional design process that they leave out how and where they connect within the system. There are many ISD models, which include Dick and Carey and Morrison Ross & Kemp, ADDIE, ASSURE, etc. Plus, health care providers realize they have to go where the patients go to search for health information. The first chart is starting at Design after your learning objectives are created and showing us how to Develop.
We might call it something else or even have our own unique way of doing it but guess what – its still ADDIE.
The client should be able to look at these (and see the visual in the prototype) and have an exact idea of what the final product will look and feel like. I usually see this when reviewing training which looks like flash cards – boring and not effective.
In my opinion, ADDIE tends to be the most popular in both the educational and corporate worlds. The increase in the frequency and reach of the attacks has caused companies to invest more in both security service and security training.
A McKinsey report shows that 96% percent of adults who use the Internet use it to search for health information.  That same report says health and wellness will be the next trillion dollar industry.
This is more of a rapid instructional design strategy but will cut time with AGILE as well). Maybe people just like to see new things – after all we are a tech field where nothing lasts more than 2 years.
This is really where things like SAM, AGILE, Rapid Prototyping, Dick and Carey, etc come in. These will help the developer and graphic designer in the long run when looking at the storyboards if these are done well. Below is a quick run down of two models and a very high level description of each step within that process.
Thus ADDIE changes by entity and should be modified for each project to suite client needs and expectations. Regardless of what someone tells you – you will always need to do an analysis before you start a project.
Hence, I am going to be writing several blog posts outlining the instructional design process – what is to be done at each step, how you do it, how does it relate to and effect other systems, and a few other things.
Thus if you are using complex software and have a lot of interactions you will not get the time savings advantages associated with AGILE. 70% of projects in corporate america do not meet their desired expectations (as in fail) and one of the main reasons is a poor analysis (1, 2).
This is the instructional design process (ADDIE) within a company (*please note that this will change a bit for each project as this process needs to be adapted to the environment but this is the standard process assuming ideal conditions). I have added extra parts because I believe not adding them has in part led to the confusion that instructional designers have in our field.



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