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This course covers the fundamental principles of marketing for product leaders, managers, marketers, business analysts and field marketing.
Building Insanely Great Products is based up David Fradin’s upcoming book and is an updated lecture since being presented in Bangalore, to multiple product camps worldwide and to CXOs in Singapore.
This course enables the participants to figure out what their prospective customers “do” and then translate that into a compelling “value proposition”. These workshops have been created and customized for IPL by Spice Catalyst an Agile product management and marketing professional development and training firm located in Silicon Valley. They know the ins and outs of billion dollar enterprises as well as bootstrapped zero budget startups and in between. Their workshops also help companies address the needs of the digital transformation and its associated customer journey’s including aspects from Spice Catalyst’ books entitled “Building Insanely Great Products” and “Creating Insanely Great Customers”. They have trained hundreds of individuals at such companies as: Capital One Bank, Cisco, Cognizant, Diebold, GameStop, Infosys, Informatica, Kaiser, Microsoft, Mobileiron, Meru Networks, Pitney Bowes, the Country of Singapore, Botswana Telecommunications Company and You Send It.


Each workshop includes a pre work component in the form of an online course to obtain specific learning objectives. By viewing the video lectures online prior to the workshop students will maximizing their time on interaction, feedback and learning while attending the workshop. The exercises are also provided in a free downloadable PowerPoint workbook as part of the online course such that students can use the template to facilitate their planning and enable them to create an executive presentation. Therefore, students should complete a first draft of their workbooks and be prepared to present in class to facilitate maximum time for interaction and feedback.
As the Indian Product industry evolves from outsourcing to ‘product creation’, most companies in India look forward to transforming their technology professionals into product leaders. The advantages and disadvantages of distribution channels, partners and affiliates and when to use them are explained.
He infuses his workshops with insights and experiences gained as a product leader at companies like Apple and HP.


He was classically trained as an HP Product Manager and was then recruited by Apple To bring the first hard disk drive on a PC to market. We are the 1st graduate organization in the world for Project Managers where we offer Board Certification in several key fields.
Led by our Global Board of Standards that are professors, experts, scientists, and PhDs from around the world, the AAPM is a truly international organization that requires college education and experience.



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