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Anyway, Zula is an interesting company for a whole list of reasons and I will be joining the company starting yesterday as Chief Marketing Officer. You may recall a few months back, I wrote a post about the one question entrepreneurs should ask themselves when launching a startup. So, there, that is the vision and yes, it is not a home run, it is a grand slam, in my humble opinion. Jacob Ner-David, the CEO is the guy behind Delta Three, another VoIP pioneer that eventually went public.
The investors behind Zula, as mentioned, include Microsoft Ventures, who you might have heard of from other productivity and communication products such as Office, Skype, Yammer, and well, Windows. Kima Ventures, the most active angel investor in the world sees a lot of startups and from my personal acquaintance, I can tell you, has very strict guidelines when investing, one of which is traction. Other investors who I personally hold in the highest regard include Gigi Levi, one of Israel’s top super angels and last but not least, Ourcrowd.
At Zula, I will be working closely on the product, something I have never done in an official capacity but if you follow me online, you must know that when it comes to products, I have quite a strong opinion.
I will try my best to be 100% data driven, which again, if you follow me online, know is way beyond my comfort zone. If Zula can cure the pain of setting, attending and recording conference calls on an enterprise level, then it’s going to win big.


If you are reading this, I guess you are somewhat familiar with my work and what I do with Israeli startups on a daily basis. You see, teams, no matter what type, whether a startup, a design firm, a little league team, or whatever, still communicate like it’s 1995. Ourcrowd, led by the great Jon Medved, is the leading crowdfunding platform for investors today and has done some incredible work since its launch. I will be offering guidance and try to help in any way I can and as for the few companies I have taken a more official role in, that won’t stop either. I will also be managing someone who will run the social channels including the blog, Facebook, Twitter, Linkedin, and more. If not, you may remember when the company secured what I like to call a validation round of financing from the mother of productivity, Microsoft. If all you have are a few doubles and triples, it may be a good idea to go back to the drawing board. Not only is the vision for the company so big, it has the potential to change everything, but Zula, as a company, has the power to actually make that vision a reality. Jeff the investor, was one of the first backers of companies like Twitter, so again, the guy gets it.
As for the rest of the team, they make slightly less noise than Jeff and Jacob but each and every one of the members is a pretty big rockstar.


I will be working with UX people, growth hackers, and I will be trying to onboard teams to use Zula as well, another area that is new to me. Because of the type of work that I do, when I announced a while back that I am leaving Inneractive, there were a few interesting offers.
Email threads in which emails get lost, conference calling systems with dial numbers (you know what I’m talking about), file sharing systems, cloud storage, polling systems, and the list goes on and on.
How is it that there is not one platform to include all of those and more that also takes into account where most of us are actually communicating today; the mobile phone? Are there many players focused on our specific model of streamlining the actual communication in order to increase productivity?
Full time CMO at Zula, but Jacob, who as I mentioned above gets how this marketing thing works, understands that it is in no one’s best interest for me to sit at a desk and write copy all day is encouraging me to continue to do what I do best.
There are some direct competitors, but again, when those pop up, we celebrate them and decide to up our game and execute better.



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