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ISOC has run several customised media relations and writing training sessions for UPS, the world’s largest package delivery company. This course covers event management from the perspective of senior PR professionals tasked with overseeing a major event. It focuses on high-level strategy: ensuring that events deliver ROI, serve business goals and harmonise with brand values. This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. This course is intended for managers and executives tasked with directing events at a strategic level, rather than ground-level execution. This course proceeds smartly from a morning of top-level strategy and planning into an afternoon of hand-on event practice. You will not have to sit through long lectures or presentations – this course uses active learning to help you internalise the topic and apply it in the real world. Within each module, best practice and key concepts are covered off in a concise briefing, followed by stimulating learning activities like workshops, discussions, case studies and role-play exercises.
This module covers best practice in ensuring that events deliver strategic communication value and return on investment.

This module covers top-level management of the preparation of events, from concept to delivery. This module covers the role of senior communications professionals in facilitating events and interacting with VIPs.
Training consists of concise briefings on best practice, backed up by interactive learning activities like workshops, role-plays, case study analysis, coaching, brainstorms and structured group discussions.
This course is interesting, intellectually stimulating and delivered in a relaxed and professional style. All ISOC trainers are hands-on communication professionals with at least 15 years of experience. This course is delivered in an executive boardroom format, not classroom-style, and in a small group no larger than eight people. ISOC is also accredited by the British Accreditation Council, a UK Government-mandated training standards body. You will also learn pragmatic director-level skills such as managing event teams and hosting panels. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.

Your trainer will introduce the concepts clearly, then focus on real-world skills that connect the big picture to your job. Edexcel has audited ISOC’s systems for the design, delivery and management of training and inspects us regularly to assure quality control of all aspects of training and assessment. Courses are updated regularly and trainers are active in the industry so your knowledge will be fresh and relevant. ISOC is owned and managed by Pinnacle International, the world’s largest specialist communications and PR training company. Edexcel awards two million qualifications every year around the world and has 5,500 education partners in 110 countries.
As well as public courses, we provide private and customised programmes including media interview training, presentation training, and multi-year multi-competency postgraduate programmes.

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list of communication skills in the workplace 7th

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