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Use the skills taught throughout this course to be able to communicate efficiently, no matter what the topic. The MSc Sports Marketing and Business Management programme offers you the opportunity to study core sport management disciplines of finance, enterprise, global sports business and strategy, while specialising in the area of sports marketing.
Please contact Course Enquiries with any queries regarding postgraduate study and research.
Sport is now a multi-billion dollar global industry and the content of the taught modules is reflective of the global context in which sports organisations operate, with use made of a range of international case studies. An integral part of the course is the Consultancy Project, which is an opportunity for students to work on a “live” sports marketing and business management project for an external client, agreed using a project specification negotiated between the student, client and academic supervisor. For full-time students, the taught element is normally completed over a nine month period starting in late September.
Students wishing to complete the Masters of Science in Sports Marketing and Business Management must complete the research element, which comprises a dissertation. The thing that struck me the most about UCLan was the amount of time lecturers had for students outside of lectures and seminars. The course team who teach on the MSc Sports Marketing and Business Management have a wealth of experience both within academia and in the sports industry. Jessica joined UCLan in March 2004 working as a Research Fellow in the International Football Institute and became a lecturer in 2006.
Ingrid joined the School of Sport, Tourism and the Outdoors in 2005 and in 2011 obtained her PhD, looking at Nationalism and Tourist-Host Relationships. Sue’s PhD looked at graduate transition into the sport industry and she continues to research in the areas of employability of sport graduates and professional identity in the sport industry.
The School of Sport and Wellbeing has strong links with a large number of sports organisations, including professional sports teams, public and private sector sports providers and grassroots sports clubs. Assessment on each of the modules is designed to maximise your learning in relation to both subject-specific knowledge and understanding and wider skills, including communication, problem solving and teamwork. Graduates from this course will be equipped to pursue careers in sports marketing, for example as Marketing Executives within professional sports teams, sports marketing agencies, sports retailers and sportswear and equipment manufacturers. Similarly, with its theoretical base deriving from mainstream marketing and management theory, successful students will also have the ability to take up graduate level positions in business and marketing across a range of non-sports sectors. The strong theoretical and research-informed underpinning equally will prepare student for higher level study, in the field of sports marketing and management. I would highly recommend this course to other people as my personal experience was fantastic. The Visiting Nurse Service of New York is an approved provider of continuing nursing education by the Alabama State Nurses Association, an accredited approver by the American Nurses Credentialing Center's Commission on Accreditation. The Visiting Nurse Service of New York Home Care is a Provider approved by the California Board of Registered Nursing, Provider Number CEP 15204.
Approximately 40% to 60% of older home care patients suffer from chronic pain which interferes with their daily activity and well-being. Click to watch a brief demonstration of the medication reconciliation unit.  Make sure your speakers are turned on! An example of UML activity diagram describing a Document Management Process - document is created, reviewed, updated, approved, and at some point archived. This activity diagram shows responsibilities of different roles and flow or sequence of document changes.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. This academic article was published by The International Institute for Science,Technology and Education (IISTE).
The course is suitable both for professionals working within the sports industry and those with an appropriate undergraduate qualification who aspire to work in management and marketing roles within this sector. It would normally be expected that this degree be awarded at the level of lower second class or above (or overseas equivalent).
The module 'The Sports Industry' explicitly examines the global business context of sport, while Principles and Practice of Sports Marketing incorporates international sports marketing as a key theme. The Consultancy Project offers students the opportunity to apply the theoretical and practical knowledge that they have developed within the programme in a relevant, practical context. Full-time students will normally complete this in the three months that follow the taught element, whilst part-time students complete this during the course of an academic year. This offered a great opportunity to clear up any issues I had over the content of lectures, which very often only become clear when you try to utilise theories within work at a later date. Therefore, you will be taught by academics who are actively researching and publishing in the area. Jess was awarded a Doctor of Philosophy in Sports Studies from Stirling University in 2004 for her thesis entitled ‘Women’s Football in Scotland: An Interpretive Analysis’ and she has developed a number of publications from this research study. Prior to joining UCLan, Ingrid gained almost 10 years of industry experience in project implementation and management of developing outdoor recreational and sport opportunities for large public organisations, namely British Waterways and Local Authorities.
She has published her research in Managing Leisure and is co-author of the textbook Human Resource Management in the Sport and Leisure Industry. We regularly invite in guest speakers from industry to speak to students within the modules on this course. It is organised to ensure that key concepts, theories and, where appropriate, practices relevant to marketing and management in the sports industry form a central role into your learning.
The use of guest speakers on the course is designed to facilitate networking opportunities for students to meet with potential employers. Assessment types include reports, consultancy projects, essays, oral and multimedia presentations, debates and a dissertation.
Graduates from this course will also gain knowledge and skills required to help them set up their own sports-related businesses. The lecturers on the course made the experience more enjoyable and their constant support throughout the year provided me with the encouragement and confidence I needed to take the next step in pursuing my career in Sports Marketing. Collecting data and measuring the effect of making changes are key components of improvement. A detailed discussionis provided in section 3 whereas the conclusion of the paper is given in section 4.2.


This particular item of the course file requires the university administration to providescanning facilities to the instructors. This will reduce the burden on the natural resources which is the ultimatetarget of green initiatives in different types of organizations for achieving a sustainable clean environment.
Abaidullah is working as Assistant Professor and Deputy Dean of College of Engineering andComputing in Al Ghurair University, UAE. There is a dual focus on the marketing of sport and marketing through sport, with sports marketing being examined from the perspective of both rights holders (sports organisations) and sponsors. Previous students have worked on projects with a range of sports organisations, including professional sports teams, facilities, local authority and private sector providers and grassroots sports clubs. Part-time students will normally attend one day a week and complete the taught element in two years. Equally, many of our staff have experience working in management roles within sport, so you can learn from their practical experience as well as academic expertise. Prior to joining UCLan, she also worked as a Research Assistant in the Institute for Sports Research (Stirling University) on contract research projects for Sport England, Sport Scotland and the Scottish Sports Association. Prior to her academic roles, Sue spent five years working in sports facilities management in the public sector.
This represents a valuable opportunity for students to meet potential employers and learn about life in the sports industry. Throughout the programme you will engage in a range of learning activities including lectures, seminars, debates, case studies, presentations, online activities, directed readings and group work. The staff on the programme are friendly and supportive and they also have a considerable experience both within higher education and working in the sports industry. College of Engineering and Computing, Al Ghurair University, Dubai Academic City, PO Box 37374, United Arab Emirates 2. Modern photo copier machines having built-in scanning features required tofacilitate the instructors have been provided. Thesystem will also allow the different stakeholders to view and assess the course files from their desktops. He received his Doctorate of Engineering with specialization inobject-oriented databases from Kyushu Institute of Technology, JAPAN in 2001. As the sports industry grows in size and complexity, there is increasing demand for qualified sports marketers and managers. Depending on the availability of suitable partners, students may be able to work on live international sports marketing consultancy projects, with either UK or non-UK-based organisations. In addition, students will have the opportunity to engage in a sports marketing consultancy project, working on live projects with sports organisations. Students who complete the taught element of the programme, in part or in its entirety, may graduate with either a Postgraduate Certificate or Diploma in Sports Marketing and Business Management.
Through her research activities Jess has expertise in qualitative research methods and contributes to teaching on Research Methods in Sport. For example, we have had guest lectures given by representatives of Wigan Warriors Rugby League Club, Bolton Wanderers Football Club, St Helens Rugby League Club, David Lloyd Leisure and Preston City Council.
A complete list of the items tobe included in the course files prepared at our university is given in Table 1. The instructor can submit the files relating to each assessment itemeither submitting each component one by one as shown or uploading all components of the item and clicking the“Submit All” button. This systemwould also be utilized to monitor the timely administration of the continuous assessments i.e. Since 2001, he has been affiliatedwith renowned universities in GCC and Pakistan.Naseer Ahmed is working as Director of Institutional Research and Effectiveness at Al Ghurair University, UAE. Through a series of taught modules, a consultancy project and a dissertation, the course equips you with the theoretical knowledge and practical skills and understanding necessary to undertake a managerial career in the dynamic global sports market. Students have also visited the UK headquarters of Adidas, where they were given a lecture on the company’s marketing activities.
The paper-based course files maintained manually present a variety ofdisadvantages that include physical storage, retrieval issues, and recurring paper and printing costs. This list is drawn from the currentStandards for Licensure and Accreditation [7] mandated by the Commission for Academic Accreditation (CAA),Ministry of Higher Education and Scientific Research, United Arab Emirate.Table 1. Once the instructor submits the selection of the semester and the course for which the instructor wants to createan eCourse file, the second screen appears (see Figure 2) which provides full menu of options available to prepareand manage the eCourse file for the selected course.
The instructor repeats this action for each of the assessment item conducted in his course.
Moreover, theextensive paper usage required to maintain course files poses negative environmental impacts occurring during thepaper making and disposal stages of paper life-cycle. This screen consists of 10 buttons for uploading all items to beincluded in the course file.
By clicking on each button the respective screen is opened which is then used to uploada particular item.c. Assessment Items Submission ScreenThere are other screens that allow the instructor to submit the students’ attendance record, class results, studentfeedback report (conducted online) and various other documents such as quality review of student assessment,instructor’s review which are completed and documented using the specific templates approved by the university.The instructor’s course review form is compiled and generated using a separate database system designed to facilitatethe instructors to write instructor course reviews through guided dialog boxes. The course file review panels, local and external audit teams would benefit from the systemthrough multiple reports generated by the system.4. All the journals articles are available online to thereaders all over the world without financial, legal, or technical barriers other thanthose inseparable from gaining access to the internet itself. For example, when instructor clicks on the syllabus button, the screen shown in Figure 3 opens. This system was designed anddeveloped as a part of one student’s final graduation project (AGU 2011).3. ConclusionsWe proposed an eCourse file management system to shift from a current method of compiling paper-based coursefiles to a more versatile method of compiling and maintaining electronic course files. This screenallows the instructor to upload the course syllabi for current and previous offerings of the course as per therequirement of the Commission for Academic Accreditation (CAA), Ministry of Higher Education and ScientificResearch, United Arab Emirates (CAA Standards 2011). DiscussionThe authors of the paper worked out the storage space and cost for a course file in terms of money and man-hours.The size of the course file that is presently used to maintain one paper-based course file is 9cm x 29cm x 32cm (8352cubic cm) and it may contain between 200-300 pages.
The new system offers manyadvantages such as ease of access, information retrieval, allaying the storage and disposal issues of paper-based files.The system also offers tremendous benefit in saving paper and printing costs, reducing the human and financialresources needed for compiling course file, minimizing the negative environmental impact, saving natural resourcesfor future generations, and contributing towards a green sustainable environment.


Copies of all student assessment items along with instructor’s worked answers and marking schemes, and the examples from across the range (excellent, average, and poor) of students’ performance 5. When cursor is placed in “Syllabus Current” or “SyllabusPrevious” textbox, a tooltip “Double-click to view or add attachments” guides the user to upload or view the requiredfiles through a dialog box by browsing files. According to our estimate a medium range university thatoffers 500 courses per academic year would require a storage space of approximately 15 cubic meters.
This system may also be utilizedfor monitoring the progress of courses though out the duration of course offerings. If the current syllabus has any changes, the instructor checks a box infront of the question and writes the specific changes in a textbox provided for this purpose. The proposed system could beenhanced to a Web-based database system allowing all input screens and forms of the system to be made online.5.
Accreditation Board for Engineering andTechnology emphasizes (ABET 2011) on the importance of assessment and defines it as one or more processes thatidentify, collect, and prepare data to evaluate the attainment of student outcomes and program educational objectives.This requirement could be facilitated by keeping a record of complete information along with the relevant documentsused for teaching and assessing all courses taught in a given institution. This information could bequite useful when the changes in the syllabi recommended by the instructors are viewed in a report generated by thesystem.
In addition, roughly 3500 US dollars would be needed to cover the paperand printing cost of 500 course files. AcknowledgementsThe authors wish to acknowledge the support of Al Ghurair University for its support to develop and implement thissystem.ReferencesABET (2011). A course file is a documented evidence ofteaching and learning which helps us to review and improve both teaching and learning process taken place in theclass.
For example, a syllabus audit report illustrating the specific change about course learning outcomes (CLOs)is shown in Figure 4. The estimated number of man-hours spent to prepare paper-based course fileswill be around 1000. Criteria for accrediting applied science programs (effective for reviews during the 2012-2013accreditation cycle), Accreditation Board for Engineering and Technology (ABET), USA.AGU (2011). For the accreditation and assessment purposes of an undergraduate degree program, theinstitutions generally maintain a complete record of all course files for a period of four years.
A course file is not only a collectionof syllabus, assignments, and evidence of students’ achievements, but it should also include analysis and reflectionon the failure or success of each individual course.
Therefore, maintainingthe course files of the entire program for a period of four years becomes a challenging task.As discussed earlier, disposing off these course files after a specified time frame portrays a different kind of risk as itwould contribute to the environmental pollution. The course file may also put forward an agenda for changing thecourse content, pedagogy, assessment methods and techniques in order to improve future course offerings.A careful survey shows that course files are typically maintained manually.
Summary of student feedback on the evaluation of the courseThe course instructor prepares all items listed above in accordance with the specified instructions and universityapproved templates.
The high usage of paper for preparing paper-based course files alsoposes much greater negative impact on the environment.
This compilation method has manydisadvantages such as limited sharing, information retrieval, physical storage, paper and printing costs, number ofrequired man-hours, disposal of old files, wastage of natural resources, and environmental impact. The screen presented in Figure 5 appears when the instructor chooses “Assessment Item” button. This page isused to submit the assessment instruments such as assignments, quizzes, class tests, case studies, etc., by selectingthe options available in the dropdown list in front of assessment item type box. 2002) have launched a variety of environmental sustainability programs and haveachieved reasonable successes. The instructor is also required to implement a specificform to ensure the quality of course assessment items. The answer key of each item alongwith the marking scheme or rubric is also required to be submitted by the instructor. This analysis is certainly quite worrying and certainly reinforces our efforts towards the greencampus initiative proposed in this paper.As a first-hand experience, the authors also have encountered certain level of difficulty while reviewing thepaper-based course files for preparing the program effectiveness reports. Campus sustainability has become an issue of global concern for university policymakers and planners as result of the realization of the impacts the activities and operations of universities have on theenvironment (Alshuwaikhat, et al. It is a very challenging, time consuming,and laborious task especially when specific information is required to be retrieved. The systems module layer facilitates in storing and retrieving all data files stored in thedatabase. For assessment purpose, thepaper-based course files can only be viewed and accessed physically from the location where the files are stored. As a part of campus sustainability programs, one can focus on improvingenergy efficiency, conserving resources and enhancing environmental quality by using information technology (IT)tools and resources. These efforts can certainly make a significant contribution towards healthy and sustainableenvironment learning environment. Sustainable Education: An Assessment of Carbon Footprint at UCSIUniversity and Proposed Green Campus Initiative Framework. A number of IT solutions (such as Oracle Content Management 2009 and MSSharepoint 2010) could facilitate organizations to devise mechanisms for creating, routing, approving, and publishingof documents which ultimately could replace paper-based documentation. 3rd International Conference on Information andFinancial Engineering, Singapore, 342-347.MS Sharepoint (2010). In this paper, we restrict our discussion only to certain important GUIs of the system.Furthermore, due to the limitation of the space, the technical details of the database system are also not presented. To avoid unnecessary repetition, we will not present detail ofeach screen except the following screens discussed below.a. Green Campuses: The Road from Little Victories to Systematic Transformation, InternationalJournal of Sustainability in Higher Education. The second combobox then lists the courses that the instructor is teaching in the selected semester.



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