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The MSc Sports Marketing and Business Management programme offers you the opportunity to study core sport management disciplines of finance, enterprise, global sports business and strategy, while specialising in the area of sports marketing.
Please contact Course Enquiries with any queries regarding postgraduate study and research.
Sport is now a multi-billion dollar global industry and the content of the taught modules is reflective of the global context in which sports organisations operate, with use made of a range of international case studies. An integral part of the course is the Consultancy Project, which is an opportunity for students to work on a “live” sports marketing and business management project for an external client, agreed using a project specification negotiated between the student, client and academic supervisor.
For full-time students, the taught element is normally completed over a nine month period starting in late September.
Students wishing to complete the Masters of Science in Sports Marketing and Business Management must complete the research element, which comprises a dissertation. The thing that struck me the most about UCLan was the amount of time lecturers had for students outside of lectures and seminars. The course team who teach on the MSc Sports Marketing and Business Management have a wealth of experience both within academia and in the sports industry. Jessica joined UCLan in March 2004 working as a Research Fellow in the International Football Institute and became a lecturer in 2006. Ingrid joined the School of Sport, Tourism and the Outdoors in 2005 and in 2011 obtained her PhD, looking at Nationalism and Tourist-Host Relationships. Sue’s PhD looked at graduate transition into the sport industry and she continues to research in the areas of employability of sport graduates and professional identity in the sport industry. The School of Sport and Wellbeing has strong links with a large number of sports organisations, including professional sports teams, public and private sector sports providers and grassroots sports clubs. Assessment on each of the modules is designed to maximise your learning in relation to both subject-specific knowledge and understanding and wider skills, including communication, problem solving and teamwork. Graduates from this course will be equipped to pursue careers in sports marketing, for example as Marketing Executives within professional sports teams, sports marketing agencies, sports retailers and sportswear and equipment manufacturers.
Similarly, with its theoretical base deriving from mainstream marketing and management theory, successful students will also have the ability to take up graduate level positions in business and marketing across a range of non-sports sectors. The strong theoretical and research-informed underpinning equally will prepare student for higher level study, in the field of sports marketing and management.
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The course is suitable both for professionals working within the sports industry and those with an appropriate undergraduate qualification who aspire to work in management and marketing roles within this sector.
It would normally be expected that this degree be awarded at the level of lower second class or above (or overseas equivalent).


The module 'The Sports Industry' explicitly examines the global business context of sport, while Principles and Practice of Sports Marketing incorporates international sports marketing as a key theme. The Consultancy Project offers students the opportunity to apply the theoretical and practical knowledge that they have developed within the programme in a relevant, practical context.
Full-time students will normally complete this in the three months that follow the taught element, whilst part-time students complete this during the course of an academic year.
This offered a great opportunity to clear up any issues I had over the content of lectures, which very often only become clear when you try to utilise theories within work at a later date. Therefore, you will be taught by academics who are actively researching and publishing in the area.
Jess was awarded a Doctor of Philosophy in Sports Studies from Stirling University in 2004 for her thesis entitled ‘Women’s Football in Scotland: An Interpretive Analysis’ and she has developed a number of publications from this research study.
Prior to joining UCLan, Ingrid gained almost 10 years of industry experience in project implementation and management of developing outdoor recreational and sport opportunities for large public organisations, namely British Waterways and Local Authorities. She has published her research in Managing Leisure and is co-author of the textbook Human Resource Management in the Sport and Leisure Industry. We regularly invite in guest speakers from industry to speak to students within the modules on this course. It is organised to ensure that key concepts, theories and, where appropriate, practices relevant to marketing and management in the sports industry form a central role into your learning. The use of guest speakers on the course is designed to facilitate networking opportunities for students to meet with potential employers.
Assessment types include reports, consultancy projects, essays, oral and multimedia presentations, debates and a dissertation. Graduates from this course will also gain knowledge and skills required to help them set up their own sports-related businesses. The lecturers on the course made the experience more enjoyable and their constant support throughout the year provided me with the encouragement and confidence I needed to take the next step in pursuing my career in Sports Marketing. You will develop your ability to plan and schedule people, equipment and materials, using project management software effectively. Supply Chain Management is primarily concerned with the efficient integration of suppliers, factories, warehouses and stores so that merchandise is produced and distributed in the right quantities, to the right locations and at the right time, and so as to minimize total system cost subject to satisfying service requirements. There is a dual focus on the marketing of sport and marketing through sport, with sports marketing being examined from the perspective of both rights holders (sports organisations) and sponsors.
Previous students have worked on projects with a range of sports organisations, including professional sports teams, facilities, local authority and private sector providers and grassroots sports clubs. Part-time students will normally attend one day a week and complete the taught element in two years.
Equally, many of our staff have experience working in management roles within sport, so you can learn from their practical experience as well as academic expertise.
Prior to joining UCLan, she also worked as a Research Assistant in the Institute for Sports Research (Stirling University) on contract research projects for Sport England, Sport Scotland and the Scottish Sports Association.
Prior to her academic roles, Sue spent five years working in sports facilities management in the public sector.
This represents a valuable opportunity for students to meet potential employers and learn about life in the sports industry. Throughout the programme you will engage in a range of learning activities including lectures, seminars, debates, case studies, presentations, online activities, directed readings and group work.


The staff on the programme are friendly and supportive and they also have a considerable experience both within higher education and working in the sports industry.
Topics include vehicle routing problems, dynamic lot sizing inventory models, stochastic and deterministic multi-echelon inventory systems, the bullwhip effect, pricing models, and integration problems arising in supply chain management.
As the sports industry grows in size and complexity, there is increasing demand for qualified sports marketers and managers. Depending on the availability of suitable partners, students may be able to work on live international sports marketing consultancy projects, with either UK or non-UK-based organisations. In addition, students will have the opportunity to engage in a sports marketing consultancy project, working on live projects with sports organisations. Students who complete the taught element of the programme, in part or in its entirety, may graduate with either a Postgraduate Certificate or Diploma in Sports Marketing and Business Management. Through her research activities Jess has expertise in qualitative research methods and contributes to teaching on Research Methods in Sport.
For example, we have had guest lectures given by representatives of Wigan Warriors Rugby League Club, Bolton Wanderers Football Club, St Helens Rugby League Club, David Lloyd Leisure and Preston City Council.
License: Creative Commons BY-NC-SA For more information about using these materials and the Creative Commons license, see our Terms of Use. With more than 2,200 courses available, OCW is delivering on the promise of open sharing of knowledge.
Through a series of taught modules, a consultancy project and a dissertation, the course equips you with the theoretical knowledge and practical skills and understanding necessary to undertake a managerial career in the dynamic global sports market. Students have also visited the UK headquarters of Adidas, where they were given a lecture on the company’s marketing activities. The University provides excellent support for any applicant who may be required to undertake additional English language courses.Mature ApplicantsOur University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered.
The University provides excellent support for any applicant who may be required to undertake additional English language courses.Verify your qualificationsIf you are an international student, we can help you to compare and verify your qualifications. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council.
Check your English and find out more about our English courses.More questions?No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days. The price varies year by year and attendance is optional.Study materials - We provide core materials during your studies and you may choose to purchase additional materials. This is not compulsory and will depend upon the projects you undertake.Part-time rates for international students are not automatically displayed as there are specific visa requirements which generally limit students to study in the UK on a full-time basis.
Educational visits - The cost for these trips covers travel, accommodation and subsistence. However you like to work, we have got you covered with group and silent study areas, extensive e-learning resources and PC suites.Northern TerraceLearn in our grade II listed buildings located opposite the first direct arena. Located close to Millennium Square this is a quiet leafy location, just a ten minute walk from the main train station.



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