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From high-profile major league and international contests to local professional and amateur events, spectator sports are an increasingly popular source of entertainment.
Sports information directors act as a liaison between teams and athletic departments on the one hand and the news media on the other. Athletic directors and general managers coordinate the activities of teams and athletic departments. Sports management professionals combine a love for athletics with business and marketing savvy. Sports management is an intensely competitive career field, and individuals wishing to break into it should be prepared to work long hours.
Many top sports supervisors, marketers, and agents are trained as attorneys or have graduate degrees in business management.
Many sports management professionals enter the field with low-level, unglamorous jobs and work their way up. Work conditions for sports management professionals varies widely depending on the organization or institution for which they work. The amount of money to be made in sports management varies widely according to the level of competition and the value of the teams or athletes involved. Please include a link to this page if you have found this material useful for research or writing a related article. Your email address will be altered so spam harvesting bots can't read it easily.Hide my email completely instead?
Good to know that this multi-million sports industry employ sports management graduates or other related course even provide training or additional education. Kenexa, an IBM company, leads the field in competency based, job specific functional competency data models. Leveraging your investments in HR solutions by incrementally adding skills and competency data will improve ROI and drive more informed, actionable business results.
Best-In-Class organizations are more than twice as likely to identify competency data for each employe. With an enterprise-wide focus in mind, the data is also specific to unique jobs by industry. Kenexa Competency Framework DevelopmentThe development methodology for each job model includes independent research and ongoing day to day work with clients. Through our maintenance program, these changes are distributed to our clients, ensuring that their enterprise is kept up to date with the influences and changes impacting their talent.
Whichever option you choose, Kenexa’s architecture allows you flexibility to implement your competency framework with any of the leading performance, learning and competency management software providers.


Kenexa recognizes that most organizations face dynamic talent and skills management issues across all areas of operation. Office and administrative support, library services, facilities, mail, and physical asset management functions. Internal audit, internal controls, risk management, regulatory compliance and reporting functions. Development and publication of materials for internal and external communications about the company. Telephone and Internet-based support for internal and external clients on technology and business issues.
Senior and executive business management for corporate functions, which are not aligned with a specific job family.
Accounting, budget planning and control, cash management, treasury, and tax handling functions.
Purchasing of goods and services, procurement, contracts administration and related legal issues. Research, design and development of new products or prototypes; analysis of competitive products. The multibillion-dollar sports industry offers employment opportunities for management, marketing, and supervisory professionals at all levels of competition.
Promotion and development directors are hired by sports teams and school athletic programs to design and implement promotional campaigns that will increase ticket sales. They prepare press guides and press releases and organize "media days" at which athletes and coaches make themselves available to reporters, photographers, and the broadcast media. They are responsible for personnel decisions involving coaches, athletes, and support staff; and they often supervise employees who manage sports facilities. They negotiate playing or coaching contracts, work out product endorsement fees, and provide financial, investment, and tax advice. Some universities offer programs in sports management; other recommended courses of study include marketing, accounting, business management, and business law. The educational levels of individuals engaged in the highest levels of negotiations over player contracts, product endorsements, and television rights will continue to increase as the amount of money involved in sports promotion grows.
Opportunities in sports management and marketing should grow in the coming years; however, competition for jobs in this "glamour" industry will be intense.
Instead they take home a percentage of a client's pay—usually anywhere from 3 to 10 percent. This focus optimizes the customization and implementation to save you time and money, and helps reduce the risks, such as time to deliver, associated with competency initiatives.


Kenexa models provide complete job and competency data across the job families commonly found in organizations. As part of the development process to identify appropriate job models by industry or function, we group job models by Framework and Job Family. While these issues may feel tactical to those involved, they can also have wide ranging impact on the successful and continuing operations of the overall business. Using the content library is a rapid and robust way to customize your organizationally aligned competencies and job profiles.
Groups employing sports management professionals include academic institutions, major league and minor league professional sports franchises, independent sports confederations (such as the Professional Golfers' Association), sporting goods companies, and independent sports marketing and management consulting firms. Information directors may also be responsible for creating a club's official publications, including programs, commemorative magazines, and Web sites. Athletic directors and general managers report to team owners (in the case of professional sports) or to university trustees and school boards (in the case of academic sports). Sports management professionals require sharp negotiating skills, shrewd political instincts, and an overwhelming desire to succeed.
Individuals interested in a career as a sports information director should major in journalism and might consider working in the media before pursuing a career in sports management. Volunteering as a coach or official for local athletics is a good way to learn the basics of sports management and show a commitment to athletics and athletes. The work often entails attending sports events at night and on weekends, although for a sports fan that aspect of the job is a tremendous perk. An agent who represents professional football players could earn millions of dollars per year. The quality of Kenexa data is proven through its use by hundreds of thousands of people in organizations throughout the world. Many times the issues are not shared with HR and Organizational Development, preventing them from providing a solution.
Some are trained in other professional disciplines, such as law, accounting, or business management, and come to sports management via their original careers.
Professional team managers who manage major league teams can also make salaries well over $1 million.
Benefits for sports management professionals working in a large organization generally include paid vacations and health and retirement plans.



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