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The overall intent of this program is to prepare students to achieve top-tier communication roles in their chosen industry, taught by a multicultural faculty that is comprised of academics and professionals stressing the importance of writing excellence and communications skills. Regardless of which program you graduate from, whether at the bachelors or masters level, employers look for general qualities and characteristics when considering a potential new hire. Aside from the self-explanatory requirements, employers attempt to detect other factors that are less obvious, also known as soft skills.
It is strongly recommended that your resume feature positions where you were required to execute these soft skills. The culmination and integral feature of the Master of Science degree in Mass Communication, Creative Track joint program at FIU and the Miami Ad School is the Professional Project. Simply put, having great contacts within the industry will help you land that great job after graduation. The Global Strategic Communication Creative Track program leads to a Master of Science Degree in Mass Communication with a specialty in Creativity, also known as the Creative Track. As the world is in a constant revolution to bring its people closer and reach a wider populace, it has opened myriad job opportunities. Interestingly, mass communication offers jobs in the government as well as private and public sectors. Editor: The editor of a newspaper or magazine is responsible for editing articles, writing original articles, laying out the newspaper or magazine, and following the important leads for news stories. Photographer: A newspaper or magazine photographer can be a full-time employee or freelancer.
Freelancer: A freelancer or stringer is a person who contributes to the newspaper or magazine on a project basis. Columnist: A columnist is the person who writes opinion pieces for newspapers, magazines, or websites. The aspect of broadcasting has played an important role in pushing mass communication on a bigger platform.
Broadcast Editor: A broadcast editor is responsible for editing videos and putting them together with the required audio tracks. Sound Technician: Sound technicians play an important role of enhancing the news item with the technical equipment. Web or online journalism is the newest form of journalism with increasing number of options to build careers.
Citizen Journalism: Citizen journalism is also known as alternative or activist form of journalism.
Editor: A film or video editor is responsible for arranging the raw camera footage into a finished film that's ready for broadcasting.
Film Photographer: Film photographers work on the film sets and are responsible for taking stills for post-production of the film. Light and Sound Engineer: The light and sound engineers have a very important role to play in filmmaking.
This branch of mass communication is associated with building brand value of a product or service. Client Servicing: A person designated to this post is responsible for interacting with the clients, understanding their needs, and sometimes, communicating the requirements to the technical and creative team.
Copywriter: The lines we listen to, or read in an advertisement are written by the copywriter. The simple function of publicity of a certain product or service has, today, turned itself into a huge management operation.
Public Relations Officer: The primary job of a public relations officer is to maintain and build a positive reputation for the company. Media Relations Officer: A media relations officer is responsible for representing the organization to the outside world and being the point of contact for all the media and press-related work. Community Relations Officer: A community relations officer is responsible for carrying out decided procedures and policies with an aim to build communities, such as a customer base. Employee Relations Officer: An employee relations officer is known to look after all the communication that may occur between employees and the management.
Marketing Communications Officer: The marketing communications officer in an organization works in tandem with the PR and communications manager to develop a marketing strategy.
Event Manager: An event manager is responsible for looking after the operations of company events.
Social Media Manager: As the term suggests, a social media manager has to manage the social media properties of a given organization.
Graphic Desginer: A graphic designer of a social media team has to come up with graphics for the relevant postings on the sites.


Social Media Analyst: A social media analyst is the one who studies the growth or fall per month on the pages, the additions and subtractions in numbers, and searches for reasons for these happenings. As the sector of mass communication is diversifying due to growing business and need for information, this is only likely to create more job opportunities.
Let’s examine the intended outcomes of this program to determine the potential jobs and career in the industry. The combination of courses designed to teach theory, strategy and practical skills, students leave the program understanding how to apply consumer insights discovered through research methods to develop the best creative solutions to client’s business issues. They not only distinguish you from other potential hires, but also demonstrate your leadership skills, which are what employers ultimately use when selecting new hires. Consisting of a campaign-type creative project that exhibits a student’s ability to utilize academic research, course work, as well as their distinguished creative skills, this is one of the best things one can show to future employers. One of the options to earn work experience is to take advantage of the great opportunities available through the world renowned Miami Ad School by: 1) completing Greenhouse internships within the top advertising agencies around the world, mentored by leading agency professionals and 2) through Miami Ad School’s graduate placement program where graduates upload their portfolios online to make them accessible to advertising agencies and other companies looking for good, creative talent.
This program, in partnership with world-renowned Miami Ad School, is designed to tap into a student’s creative skills and strategic thinking. As the world comes closer every day, the need to share and keep each other informed also increases. The constant need to collect information and spread it across to hungry recipients has created several new opportunities in the field of mass communication. They have to check the matter for grammar, spelling, style, and tone before it goes online or gets published. The job essentially demands the candidate to get photographic evidence supporting the corresponding story. Spelling, grammar, style, photographs, illustrations, headings, page numbers, and other such details are checked by the proofreader.
It introduced a new dimension of an electronic medium, bringing many new career opportunities for its aspirants. This may include creating content, interviewing guests on the show, impromptu edits to the script, and complete understanding of the electronic consoles used in the studio room. A news anchor's primary job is to read the news, but they may also have to interview the guests and be updated with the latest news and events happening around the world. The job also includes complete understanding of the news item, to be able to put together the videos sequentially. They have to maintain the equipment, amplify the sound, mix or change the tone, or reproduce the sound.
This form of mass communication is quite nascent as compared to the others, which is why its facets have not yet been fully recognized. However, while trying to venture into the world of journalism as a blogger, one needs to develop an expertise in a subject. Scriptwriters are responsible for giving life to every facet of the film, such as characters, plot, time period, and look of the film.
They are responsible for operating the lighting and sound equipment on the set, setting the mood for the scenes, creating effects, and giving the audio-visual its character. Today, advertisements are an integral part of newspapers, magazines, posters, radio, television, social media sites, clothing, and even the mundane signboards we see along the road. The writer has to be able to write just the right words, which will be conveyed to the audience in just a few seconds or a minute. The basic function of a public relations officer is to build a positive image of the organization using various modes of mass communication.
The person holding this post may also have to write press releases, monitor the news being sent outside, attend meetings, and think of ways to get more media coverage. They are also held responsible for managing the full scope of activities, programs, and events.
They play a key role in ensuring smooth functioning of operations, by maintaining peace between the two major contributors of an organization.
The person at this position also has to handle production of events, from its conception to creation. It is a job which includes looking for sponsors, convincing them, and raising money for the required cause. It refers to use of Internet to distribute news, discuss on forums, and bring people together.
This could mean providing content for these platforms and devising ways to keep them growing. Visual gratification plays a huge role in attracting and retaining users to social media pages.


This field is meant for those who can handle work pressures, honor deadlines, think beyond the obvious, and have a flair for flawless communication.
Lastly, the report concludes that the top communication degrees for 2014 graduates are communications and public relations. Aside from being a requirement for graduation, the Professional Project proves to employers that a student is ready to take on a managerial communication role. Learn how to develop an advertising campaign through the analysis of a brand’s issues with creative solutions that engage consumers at the deepest levels.
This field covers a large area of work, which is primarily associated with dispensing information through modes of communication.
Working with newspapers, magazines, periodicals, news service agencies, news websites, and tabloids are some of the options one can pursue in this field to build careers.
To work for any form of electronic journalism, it is important to have a complete understanding of its technical know-how, pressures of work culture, and the purpose of such a job. This kind of scriptwriting is different from writing for films, TV commercials, or soap operas. However, blogging, citizen journalism, and working as a freelance reporter or photographer for online media are some of the job options available in this sector. Every organization in this world finds it extremely important to advertise in order to reach out to people. The typical jobs in this field include media relations officer, community relations officer, employee relations officer, marketing communications officer, event manager, and fundraising. Such types of jobs opportunities are usually seen in schools, colleges, and other institutions. This novice medium has picked up great pace with social networking sites such as Facebook, Twitter, YouTube, and such other social media platforms. Additionally, all course work leads to a portfolio building body of work that will give program graduates an edge in the job market. The program combines the theoretical and academic courses of Florida International University with creative skills development courses taken at Miami Ad School, learning from instructors that are at the top of their academic and professional careers. The typical nature of work is working as a reporter, collecting news, and knowing what would make great news items. The typical jobs under electronic journalism include working for a radio as a jockey, news anchor, jobs involving editing, sound engineering, scriptwriting, and graphics. There are various types of cinema, such as documentaries, promotional films, feature films, newsreels, and music videos which demand a unique set of skills. An important field like this one demands professionals who are capable of thinking out of the box. To be a successful public relations officer, one should like meeting people, have excellent communication skills, bear the ability to interact and convince all kinds of people, and build a long-lasting relationship. Social media manager, graphic designer, and social media analyst are some of the options with which one could start a career in this field.
Hence, it demands individuals who are ready to work through the toughest of pressures with a cool and composed demeanor. The other posts one can work for, with considerable experience, are editor, sub-editor, photographer, freelancer, columnist, correspondents, proofreaders, and news analysts. The exponential growth in TV networks and satellite communication has opened a whole new array of jobs. With a range of films being made, this dynamic field offers a plethora of jobs, such as directing, editing, scriptwriting, photography, light and sound engineering, and so on.
Having good organizational skills and quick decision-making abilities are an added advantage. So, if you think you have it in you to deal with the cutthroat competition and scale heights of success, welcome to the offer that the world of mass communication is about to make to you.
Besides these, mass media professionals can also obtain jobs under various stages a film goes through, such as development, pre-production, production, post-production, and distribution. Working in a field and learning its new facets every day will help you build a career that you have always dreamed of.
The field of advertising has grown tremendously over the years and is likely to grow further, as several developing countries are trying to pitch to international clients. Client servicing, technical engineer, copywriting, scriptwriting, and directing are some of the jobs one can begin with, to make a career in the field of advertising.



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