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Old and new methods of communication were combined recently when a Cincinnati radio station used carrier pigeons to speed pictures of a baseball game between Cincinnati Rends and Pittsburgh Pirates to its studio for immediate transmission. After identifying the goal of the communication strategy and the main issue of concern, the target audience and the key messages, the next step is to identify and rank the most effective methods of communication. Posted signage is a common tool used to communicate about management activities and regulations.
Cost-effectiveness of communication method: The overall cost-effectiveness of each potential method must be evaluated. Method of delivery: Understanding how most people in the target audience receive news and information will help you decide the most appropriate delivery method. Level of understanding: The level of understanding that the audience has about coral reef ecosystems will help determine if it is necessary to help the target audience connect the problems they perceive to the underlying drivers that are allowing these problems to persist or grow.

Does the audience consider the person or agency acting as the messenger a trustworthy source of information?
Is there a local “champion” or “ambassador” (people who are respected and connected to the target audience) who would be effective at communicating this message? The tabs below provide examples of effective methods of communication for key target audiences and tips for successful implementation. To determine the most effective method of communication, identify what the communication strategy aims to achieve, the message to be communicated, and the profile of the target audience.
For example, a TV advertisement may reach a large number of people, but could be very expensive (and time-consuming) to produce.
If members of the target audience don’t receive a daily newspaper, holding a community meeting or a direct exchange with community leaders should be considered.

It is important to select a variety of methods that will engage the target audience multiple times and in multiple places, as change cannot be expected as a result of a one-time effort. When choosing the communication activities, it is critical to remember that an audience’s perspective may be very different from a coral reef manager’s perspective.

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methods of communication in nursing

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