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When you marry the art of coaching and the science of training, you will be a better fitness coach, no matter what your field or discipline. Just as many people share their deepest secrets with their hair stylist or masseuse, many personal trainers and fitness pros say they often feel like counselors and therapists to their clients. Certified lifestyle fitness coaches can be personal trainers who provide value-added life coaching during training sessions, professionals who provide phone or online coaching to clients, the host of group coaching sessions, authors, speakers and more. Currently, the Spencer Institute’s Lifestyle Fitness Coach certification includes two free bonuses: the 7 Secrets to a New Body video, a live seminar by Ellis with a focus on optimal health and strong bodies, and Life Coaching Business Success, a life presentation by Ellis the ins and outs of the coaching business today. Reach out to the author: contact and available social following information is listed in the top-right of all news releases. January 11, 2012 by Colette Seymann Leave a Comment One of the biggest coaching debates is whether personal coaches should push or pull their clients. Silly as it sounds, there are a lot of personal coaches who are so passionate and committed to their form they just can’t agree. The non-directive style of personal coaches would have a rather tough time holding anyone accountable to tasks. By the way… you’re invited to claim your FREE step-by-step “Life Coaching Business Blueprint” video toolkit.


To better bridge the gap between fitness coaching and life coaching, the Spencer Institute now offers a Lifestyle Fitness Coach certification.
Lifestyle fitness coaches are responsible for uncovering clients’ motivational strategies, building rapport, creating meaningful dialogue, and using questionnaires to determine likes and dislikes as well as immediate, intermediate and long-term goals.
John Spencer Ellis, an international leader in wellness coaching, personal development and fitness, The Spencer Institute offers life coaching, holistic education, nutrition coaching, sports psychology and wellness training certification programs delivered in online and distance learning formats that are designed to provide a step-by-step blueprint to success. In one camp, there are the directive personal coaches who say clients need to be held accountable to tasks in order to transform their lives. And given that these two styles tend to appeal to two different behavior styles, there doesn’t seem to be an end in sight.
If someone who was more of a Patton type tried to use Freudian listening on his clients, he would most likely lack the patience to wait for the client to get to the point, interrupt, and eventually just bellow out some orders. A client could easily talk around a circle and evade questions about lack of follow through for an entire session, avoiding anything like even the slightest slap of the wrists. The programs were developed to help people find the career of their dreams while helping others live better lives. In the other camp, a non-directional personal coach view says that Freudian listening will help you gain access to the inner challenges your clients face.


For example, a personal coach who is non-directive probably is less likely to confront people in general. In a role as an accountability coach, you could easily imagine that clients would be more afraid to report back that they broke their commitments to this type of figure than they would be facing most other fears. This coach exudes more feminine energy than the more directive Patton type or drill sergeant coach who prefers a much more directive style. For some personal coaches it’s natural, and other coaches may struggle for years without ever achieving other than the lowest levels of mastery. The great news is that with proper training, practice with feedback, and desire, mastery in either of these areas is possible.
In fact, the coaches I feel are the best in the world are flexible enough to use both directive and non-directive coaching styles within a single coaching level to achieve results that would be improbable with only one style.



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