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A few years ago, we envisioned that the Adobe International Community would like to be involved in improving the quality of the products they use.
We give heartfelt thanks to you, our generous international community, for supporting this translation initiative over the years. Over the last two years, there’s been a gradual shift in the Software Development Life Cycle (SDLC) methodology for most of the Adobe flagship products. As a result of changing market trends, we need to reinvent our approach to localization testing to meet the changing requirements of Agile methodology. Automation is a great way to overcome the above challenges and effectively achieve optimized test coverage on localization builds. With multiple releases to market in a year, manual execution of the repeatable test scope by the localization vendors leads to increased test efforts.
Having the legacy area automated would help the localization tester focus manually on the current sprint deliverable, hence uncover defects early in the test cycle.The IQE needs to be cautious in deciding the scope of automation on localized builds. What locales should we consider to start with, based on data from prerelease and bug history? In the automation framework, where should the locale specific strings (used in Test scripts) be placed?
How much additional effort is required for running automation scripts in localized builds regularly? What should be the frequency of automation runs (daily smoke, basic feature plan, and new feature plan)? Dreamweaver automation is based on the Adobe homegrown automation framework called ‘Jerry’.
For monitoring and optimization of test coverage across 15 languages, a dedicated execution calendar was followed.
Support from the core team: It is essential to have the automation blessed from the English team for optimal support.
The meeting started with an overview of AEM DAM given by Sr product marketing manager Elliot Sedegah. Adobe Captivate is an electronic learning tool which can be used to author software demonstrations, software simulations, and randomized quizzes in swf and HTML format which can be converted and uploaded to video hosting websites. 2. Select the application or screen area which you want to demonstrate and select default presets for idevices(iphone, ipad), YouTube or customize it as per requirement. 6. The video will play before you and there is option to edit it but if it is properly recorded just click “YouTube”.
If you already have a YouTube account, enter your credentials and accept the license agreement and Log in to YouTube. For new users with no YouTube account, click over new user and you’ll be redirected to sign up page for Google. Sometimes user might face a blank dialog or a dialog saying internal error occurred when they post video on Twitter and issue is not easily isolated.
Over the past decade, many software development teams have switched their development methodology from a waterfall model to something much more agile such as Scrum. At Adobe, we have a centralized Localization group that currently supports 135 product and functional teams.
Drawn from our experience, this article presents Five Golden Rules that need to be satisfied in order to achieve optimal agile localization. Within many companies, Adobe included, Localization is a centralized function serving all product and functional (e.g. A core aspect of Scrum is to include all skill sets, including localization, required to deliver a product to users. Customer engagement is a key aspect of agile methodologies as it validates the quality and usefulness of the work performed thus far. In summary, all stakeholders (development teams, functional teams including localization, vendors and customers) need to collaborate closely in order to achieve great agility. In our Globalization Myth Series, we defined Internationalization (commonly abbreviated as i18n) as an engineering exercise focused on generalizing a product so that it can handle multiple languages, scripts and cultural conventions (currency, sorting rules, number, date and time formats…) without the need for redesign. In other words, the better internationalized an application is, the easier it will be to localize. In the waterfall model, teams could possibly work around some of the internationalization deficiencies because of longer development cycles. Education: Training core developers is an effective way to reduce the number of internationalization issues in a product. Internationalization Libraries: Leveraging Open Source internationalization libraries, such as ICU or JavaScript i18n, is another good practice. Code review: Practicing peer reviews  is an effective method to reduce internationalization defects in a product.
Globalization Report Card: Benchmarking products against an ideal architecture helps to improve internationalization too. To release a new product, development teams have many high-priority tasks and usually prefer not to have to worry about localization until necessary. In an agile process, features and development tasks are tracked in a backlog and reviewed at the beginning of every sprint. In a recent Localization World event, Amrit Singh (International Program Manager for our Installation technologies) presented LocBan (Kanban applied to Localization).
By using an integrated Kanban board, everyone has a clear understanding of all the various dependencies and accountabilities, resulting in stronger collaboration and higher success rate. It is clear that reducing the localization effort will have a positive impact on a team’s agility. The Localization Manager’s job is to ensure the company localizes the right product and content into the right language set.
Similarly, through market research, we discovered that most Middle-Eastern Creative Suite customers prefer to use an English user interface with Arabic or Hebrew documentation. In short, tracking web analytics and engaging with customers, power users, pre-release testers and geos constitute a great way to validate the localization requirements and improve agility. Once the localization requirements are confirmed, it is key to limit the translation waste generated during the localization process. Localization waste sometimes originates from English strings -assuming English is the source language. In the agile world, we can’t afford that extra time, so it is important to validate the English content before handing it off to the translators. Also, many of the software localization testing activities are necessary because localization is happening out of context. To reduce waste, it is also recommended that localizers develop glossaries, style guides and tools that leverage previous localizations. Reusing strings can sometimes be a source of challenging defects in software localization, so it has to be handled carefully.
That said, reusing strings – in the same context – could also help to improve agility, since these strings won’t need to be translated multiple times. An area where Adobe has experienced positive results with reducing and reusing English content is in our instructional content.
Recycling is the process of transforming existing materials (or waste) such that they could be reused again – sometimes for a totally different purpose. Beyond translation, it’s also important to automate other aspects of the localization process, such as build, quality assurance, bug fixing, screenshots and distribution of the localized releases. The localization process should be fully integrated within the overall development process so that all dependencies and accountabilities are clear. Special thanks to Rob Jaworski, Amrit Pal Singh, Ashish Saxena, Janice Campbell,  Leandro Reis, Peter Green, Julia Feng and Quynn Le for their invaluable feedback on this article. Adobe has a long history of developing products for multiple platforms, be it desktop applications like our flagship Creative Suite applications or newer touch applications like Photoshop Touch. Of course this would not have been possible without the careful efforts of the engineering team to largely maintain a single code base for all platforms. While having a single code base has obvious benefits, in the UI layer it is often important to have platform specific variations for better usability. This means that translatable UI strings may have many variations in the source language depending upon which platform they are intended for.
Platform variance support is not just useful for handling terminology differences for referring to system UI elements, it also helps adapt strings for different screen sizes.
Yet another area where platform variance support could potentially be useful is in having different localizable values for a Pro version versus a Consumer version of the application. Since I am part of the globalization tools team here at Adobe, the remainder of this post I describe the problem more from a technical tools and libraries perspective, drawing from my experience.
Most translation management systems (TMSs) have a one-to-one model of source strings with matching translated strings for each locale. However, translators are still constrained by the view presented by their translation workbench.
In an ideal scenario the translation workbench would provide a side by side view of all platform variants for the source string and the target strings.
An approximation to this ideal view is an Excel sheet with each source string being represented in a row and having a separate column for each platform for both source and target strings. We are still experimenting to find the optimal solution for our needs, that offers flexibility to translators and yet leverages our investment in existing translation tools and processes. I think this is a good forum to ask our blog readers if they have faced similar problems and the solutions they have developed to deal with it. I have been asked lately to talk to a couple of peers in the industry about Marketing Localization at Adobe and thought this would make an interesting blog post as well. At Adobe, Marketing Localization is centralized and consists of a team of International Program Managers, which I manage. The challenge here is the balance between giving more flexibility and freedom of expression to the regions and the use of productivity tools such as Translation Memory. At Adobe we are aware to these issues and the key here is to work closely with the regional offices and offer them opportunities to provide feedback early on, directly into the source content, before localization starts. There are always challenges in localization and in particular in Marketing localization, where ‘good translation’ is just not good enough. Regional offices are free to create their own marketing materials – International Brand Guidelines are in place and Adobe’s Brand team works directly with the GEOs to ensure a consistent interpretation and use of our brand.
We are very protective when it comes to the Adobe brand and although the regional offices are given some flexibility in terms of creating some of their own marketing materials (in their original language), Adobe’s Brand team normally is involved to make sure the materials follow the established international brand guidelines. I think anyone that works in localization would start by saying that Japanese is a very challenging language to localize. At Adobe we do have a successful program for localizing marketing campaigns into Japanese and that involves working very closely with our in-country product marketing managers and employing in-country copy editors when necessary. The emphasis has greatly shifted to online content (web pages, multimedia content and social), the larger part of the content we now localize will end up on Adobe’s 57 international sites. Regional offices are also free to create some of their own marketing materials – International Brand Guidelines are in place and Adobe’s Brand team works directly with the GEOs to ensure a consistent interpretation and use of our brand. The regional offices should be an extension of your team and taken into consideration in every step of your processes and tools. Creating global-ready, internationalized applications requires many people: engineers, project managers, translators, and often in-country experts. Two causes of expensive internationalization are the delays in actively thinking about it and thinking of it as a simple feature.
A user story (work item) is a short, simple description of a feature told from the perspective of the person who desires the new capability, usually a user or customer of the system.

This is a€?Stakeholder Management and Prioritizing Publicsa€?, section 7.1 from the book Public Relations (v.
This content was accessible as of December 29, 2012, and it was downloaded then by Andy Schmitz in an effort to preserve the availability of this book.
PDF copies of this book were generated using Prince, a great tool for making PDFs out of HTML and CSS. For more information on the source of this book, or why it is available for free, please see the project's home page. helps people like you help teachers fund their classroom projects, from art supplies to books to calculators. Experts in stakeholder management and public relations have provided many different ways of identifying key stakeholders or publics.
Because it is impossible that all stakeholders will have the same interests in and demands on the organization, Winn specified that stakeholder management be about managing stakeholdersa€™ potentially conflicting interests.Winn (2001), pp.
This chapter will provide a model that moves from the broadest attempts at identifying all stakeholders, to the more specific need of identifying key publics for communication strategies.
A stakeholderA group or an individual who is affected by or who can affect the success of an organization, such as employees, customers, shareholders, communities, and suppliers. Organization should attempt to identify all stakeholders before narrowing them by their attributes. Enabling stakeholdersStakeholders who have some control and authority over an organization, such as stockholders, board of directors, elected officials, and governmental legislators and regulators. Functional stakeholdersStakeholders who are essential to the operations of an organization.
Diffused stakeholdersStakeholders, including publics, who have infrequent interactions with an organization. We built the infrastructure that enabled our community to freely contribute feedback, vote on translations, propose new translations, and create new language offerings for some products. Now is the right time to reimagine how we should engage with our Adobe community to support international releases in an agile world, where innovation rules. Product management has moved from yearlong waterfall product development life cycle to sprint-based Agile methodology (based on iterative and incremental development, where requirements and solutions evolve through collaboration between self-organizing, cross-functional teams). Our initial Goal was to attain 45% feature automation coverage on localized builds with respect to coverage on English build on Mac platform.
With automation, it would be possible to certify incremental creative cloud releases for all the supported operating systems and language combinations supporting the time-bound releases.
Or should we pull the strings directly for comparison from the Adobe Localization Framework (ALF) at runtime?
Pulpo server invokes the test machine based and executes the test automation based on the plan mentioned in the job ticket.
However, soon after proof of concept was successful, we added one more dedicated machine for automation on localized builds.  The above test plans got executed on a pre-scheduled basis across all 15 locales on the predefined execution plan. In case of Dreamweaver, we got immense support from the team, especially from Kiran Patil (Quality Manager) and Arun Kaza (Sr.
In Dreamweaver, updating the legacy automation scripts to make these scripts run on localization was a big challenge, as automation scripts were failing at string comparisons. This content can be shared over Facebook and Twitter to make eLearning a very simple and interesting task. It will also highlight some of the trivial yet important issues which might prevent users to share content in English as well as non-English locales. Cutting of extra video, zooming on important areas, split of video into two parts, inserting objects, inserting another PIP (picture in picture) video is possible in edit mode.
Create your account and after successful creation come right back to Adobe Video Publisher and enter your details.
Through this transition, their expectations towards other teams such as Localization have changed and these teams have had to improve their agility too. Most of these teams have adopted some form of agile development methodologies and have reduced their development cycle from 18-24 months to yearly, quarterly, monthly and, these days, bi-weekly releases. We recommend engaging with international customers too, because their issues increase awareness around internationalization. Unfortunately, in the agile world, there is not enough time to look for work-around solutions anymore. By exposing engineers to localization and internationalization issues, they gain a broader perspective on the impact of their code and avoid some of the classic internationalization pitfalls.
Instead of re-inventing the wheel, engineers can reuse code that has already been validated by others.
Since developers know their code will be reviewed, they pay more attention to its quality (peer pressure effect) so it also benefits internationalization. As part of our World-Readiness program, we created a Globalization Report Card system to assess the degree of world-readiness in each Adobe product. As a consequence, localizability issues are often discovered too late and encounter the risk of being deferred to a future release. To eliminate the side effects of the “throw-over-the-wall” model described above, it is critical to include Localization representatives during these sprint-planning meetings so more visibility and importance are given to the localization tasks. Just like in a Toyota factory, the Localization team maintains a board of “To Do”, “Work In Progress” and “Done” tasks which provides great visibility on the localization “conveyor belt”.
This could be achieved in 2 ways: by validating the localization scope and by reducing the translation waste generated during the localization process.
This combination makes English content such as videos and tutorials more accessible to them.
This obviously impacts the translators’ work but also the bandwidth of the localization staff.
At Adobe, we categorize all localization defects through a common set of keywords, which provides us with a good picture of the issues faced across products.
Indeed, translations created before English strings get finalized will need to be revisited and will likely generate some waste. Doing something as simple as spell checking can help to reduce a lot of localization waste.
That way, activities down the production line can be eliminated or reduced, which makes the entire process more agile.
For example, the English string “none” could be translated as “aucun” or “aucune” in French based on the gender of the noun to which it refers. In documentation, Adobe relies on Acrolinx to control the quality of the English (source) content.
Creating polar fleeces from used plastic bottles or isolating walls using old denim jeans are classic examples of recycling. With agile, you can’t afford to send translation requests through e-mails or cut and paste strings from a spreadsheet to a source file. We can only go as fast as our slowest component, which is why it’s critical to automate all aspects of the localization process. Most of our desktop apps have been built for both Windows and Mac and newer applications continue on this trend with support for iOS and Android including Tablet and Phone form factors for both. Each platform usually has a specific convention for referring to system menus, short cut keys and UI elements. Modern application are designed for supporting multiple device form factors like tablet and phone with the UI being tweaked for each platform for best user experience.
The problem is two fold, one is in managing the processes and project schedule to allow for agile localization and simultaneous release for all target platforms.
The process problem is also pretty complex and would probably take a much longer blog post to discuss.
There should be a way to request a string value for a specific locale and platform along with a provision to fall back to a default value in case a platform specific value is not specified.
This assumption is behind the architecture of the TM matching algorithms as well as the design of the translation workbench. For managing the TMs a possible workaround using existing systems is to have duplicate entries in the Translation Memory (TM) or a separate TM for each platform. A possible solution to allow translation vendors to provide platform specific translations is to duplicate all the source strings for each possible target platform.
With the ability for the translator to remove variants from the translated string where they are not required and propose variants for the translated string even if the source string does not have any.
With blank values in a platform column signifying that the default translation is to be used for that platform and non-blank platform entries being used for the platform specific translations.
The goal is to be able to support faster agile release cycles with all platform releases happening simultaneously. Adobe has offices all over the world and decentralizing marketing localization would actually introduce inefficiencies. If we want to leverage the savings that TMs and other tools offer to localization (and we do), we can offer some flexibility in the target content but not as much as sometimes the regions would like to have – for instance, complete re-writes of segments. It also means providing opportunity for reviews on localized content that is presented in context in a process that allows for easy feedback. Worldwide campaigns around the digital marketing solutions have to appeal to ‘marketers’, to professionals that create marketing content, and so the ‘localization quality bar’ for the content we provide to our GEOs has been raised significantly.
The idea of ‘translation’ is already something that is not appreciated by the Japanese market.
We recently had to deal with orthography changes in Brazilian Portuguese, tonality changes in Spanish (formal to a more informal tone), imagery issues in the middle east, different ‘flavors’ of a single language, and so on.
The need for printed content has decreased but there are still certain regions that need to be supplied with printed content. Our regional offices have the flexibility to add country specific content but the site template is the same for all locales and all international sites are centrally managed. If everything goes as planned, the final product is internationalized and localized to meet the needs of a specific market.
See the license for more details, but that basically means you can share this book as long as you credit the author (but see below), don't make money from it, and do make it available to everyone else under the same terms.
However, the publisher has asked for the customary Creative Commons attribution to the original publisher, authors, title, and book URI to be removed. At the heart of these attempts is the question, a€?How much attention does each stakeholder group deserve or require?a€?This section is revised with permission from Rawlins (2006). The model is situational, and priority of stakeholders and publics will change according to the situation. Functional stakeholders are categorized as being part of the input by providing labor and resources to create products or services, or as part of the output by receiving those products or services. The diffused linkage stakeholders would be different according to situation, but the enabling, functional, and normative linkage stakeholders are likely to be constant.
In localization, test volumes have spikes considering the duration of the sprint cycle of 2-3 weeks.
On the other hand, automated tests can be run over and over again ensuring defined coverage across platforms and language combinations, thereby contributing to the overall product quality for the time boxed release.
It was written in Core Java, supported by apple scripts and java scripts in the backend, making use of the Dreamweaver’s API exposed by the developers. Job tickets distributed across 15 locales were fed to the Pulpo server either manually or automatically and were triggered on the arrival of new build in Codex.
Daily smoke test for build validation were executed, followed by dedicated full feature test pass on the weekends.
Aishvarya Suhane (Localization Automation QE) was a great help for writing functions in automation framework and creating a few new scripts for resolving localization-specific issues.

But DAM is a popular topic in that people are already asking about best practices around organizing, localizing and searching global assets.
Translation Technology Group Manager Chris Duran gave an update on the MSM issues this community reported.
Adobe Captivate is shipped in 7 locales – English, French, German, Japanese, Spanish, Korean  and Portuguese but courses and demonstrations can be created in other languages as well and we can share these localized courses very easily. Software simulation records events such as mouse click, keyboard entry, and system events and create slides accordingly. Add narration and keep demonstrating your project. After completion hit END or click system tray icon in task bar. So start recording and sharing your projects in ADOBE CAPTIVATE and share them worldwide to connect with more and more people and encourage eLearning – the most fast and efficient learning practice. A couple of Adobe product teams and other companies are even releasing updated versions of their product multiple times per day, making it imperative for Localization to keep improving its agility. This structure makes sense because localization is a specialized field, therefore resources (people, tools) and processes can be leveraged across the company. Strong partnerships also need to be established with localization vendors when companies, such as Adobe, engage with partners and vendors for their translation and testing activities.
Also, i18n libraries usually support 100+ locales, which require a significant amount of research and development time.
This scorecard measures products against a set of internationalization criteria (ability to input international characters, display date formats, translate the user interface, and so on…).
This also provides great educational value to all stakeholders who can then understand the impact of their decisions on the localization process. For example, using Adobe’s Digital Marketing Suite, we discovered that Russian customers prefer reading Development documentation (such as API descriptions) in English rather than in Russian. In a product such as InDesign, about 3% of the English user interface strings are updated once they get reviewed for spelling and grammatical mistakes. In an ideal world, localization should be a product feature that allows translators to translate the user interface in-context. Translation technologies such as Translation Memories and Machine Translation engines can help translators recycle previous translations and speed up the translation process. This can be achieved via training, code reviews, usage of (Open Source) internationalization libraries and globalization report cards.
Platform variance in this case can be used to support longer strings for the Tablet view and shorter strings for the Phone view. The second aspect is technically supporting the platform variance in both programming libraries and translation tools. At Adobe we have a custom developed cross platform library called ZString for managing externalized strings with explicit support for platform variance.
A typical translation workbench usually offers a side by side view of source and target strings, but only supporting a single source string corresponding to a single translated value. The source value for the default platform can be used as the source value for all other platform unless the application UI already specifies a value for a specific platform in which case that is used.
This would allow translators to work through the source content in a single pass, editing leveraged translations, providing new translations where required and proposing platform specific translated values as appropriate.
That said, the challenge with a centralized model is to balance productivity with the ability to provide GEOs with the right process and tools so they can participate and provide valuable input around GEO-specific nuances, country specific content, etc. Our GEOs are Field Marketing Managers and we are sensitive to the amount of time spent in reviews.
A very good ‘translation’ still means ‘it’s translated’ and so it has a different flow and feel than the content that is originated in Japanese.  This becomes an even greater challenge around marketing content. You may also download a PDF copy of this book (1 MB) or just this chapter (454 KB), suitable for printing or most e-readers, or a .zip file containing this book's HTML files (for use in a web browser offline). Once organizations have identified their stakeholders, there is a struggle for attention: who to give it to, who to give more to, and who to ignore. The definition has been expanded to include groups who have interests in the corporation, regardless of the corporationa€™s interest in them. These stakeholders provide an organization with resources and necessary levels of autonomy to operate.
Features require frequent validation across multiple locales and platforms before certifying for a release in a simultaneous release model (sim-GM). This not only eliminates the test redundancy but also helps in producing faster test results. Typically, by the time we arrived at the office, build sanity was completed on all the locales and we were good to share the builds with our vendor partners. The execution was pre-scheduled and the test coverage was distributed across locales for optimal results given the time and machine constraints.
So this SIG is gearing towards addressing the need for those who want to know why DAM is needed and how other people are using it, as well as for those who implemented DAM but not sure if the way they use it is the best way. He also showed the new Scene7 DAM integration feature on dynamic text rendering on an image. Basically the integration allows one to select an asset directly from the Scene7 repository through AEM.
Getting an online content in native language sets learners free of their dependency on English locale.
Captions are generated automatically in case of software simulations which help in guiding throughout the training.
If your request fails due to a time stamp mismatch, use this time to determine the delta between the system clock and its server clock and adjust your oAuth_time stamps for subsequent requests accordingly. So all you need to check is that system time is set same as per proper time zone and you have not modified it. It is an efficient way to track progress made by each team over time and can even create some healthy competition among product teams. Localization or a proxy should also attend the daily sprint meetings to keep up with the development pace and decisions. In the waterfall model, translators used to receive large localization kits, which they had to scramble to complete within the deadline. We were able to save a lot of time and cost by removing this component from our localization requirements. For a product that is localized into 25 languages, this represents a waste equivalent to 75% of a single language scope! Facebook did a great job in this area by enabling translators (in this case its user community) to translate and provide feedback within the application itself. Each localizable string has an identifier and multiple associated values each of which can be selected based on certain criteria. Many tools and libraries assume a single value for a source and a target string, but in case of platform variance not only can there be multiple source and target values for a string there need not be a one-to-one correspondence between source and target values. This is an on-going challenge and we work very closely with our Marketing Managers worldwide to conquer it. Our work is always interesting and we look at these challenges with a very positive attitude – these challenges are what differentiate translation from localization and it’s always exciting to be part of this process, where you see the source messaging deployed all over the world and having the intended appropriate impact in every region, around the globe. The mistaken conclusion is that internationalization must always be expensive, and that the effort simply costs too much in terms of schedules, resources, and of course money. Sacrificing the needs of one stakeholder for the needs of the other is a dilemma with which many organizations struggle. Therefore, publics organize from the ranks of stakeholders when they recognize an issue and act upon it. When enabling relationships falter, the resources can be withdrawn and the autonomy of the organization limited, restricted, or regulated. These stakeholders share similar values, goals, or problems and often include competitors that belong to industrial or professional associations. These are the publics that often arise in times of a crisis; linkages include the media, the community, activists, and other special interest groups. In the Agile framework, it’s important to be cognizant of the business goals from localization perspective.
It also turned out to be very useful for our technology partners who are looking for customer use cases to develop DAM connectors. The text layer on the image is parameterized so you can change the text directly on the website component on the fly, or package it up as translatable content to send to a Translation management system. Even after getting a copy store at your machine captivate asks about YouTube publish as well.
By attending these meetings, Localization team members can be much more proactive and influent. Alternatively, translators should be provided context information through builds, screenshots or meta-data information (e.g. In general, a translator supported by these technologies will deliver in an hour what other translators would deliver in a day. This system is able to connect with various source control systems, manage translation jobs, leverage existing translations across projects and content types and provide machine translation engines.
Doing so represents an effective way to control waste generation before and during the localization process. The most obvious and commonly used criteria is the UI locale of the application but it need not be the only one.
This workaround however seems to be a significant amount of additional work for the translators. The worst part about the conclusion is that the expense can be minimized considerably by rethinking when and how internationalization is performed. When these conflicts arise it is important to the success of the organization that it has prioritized each stakeholder according to the situation.
AEM customers from Intel, Xlinx, SAP, SuccessFactors, Sas Institute, Paypal attended, along with partners from Cloudwords, TDC, ClayTablet, etc. Sara Lockhart-Sirman, Web Operations Manager at Intel also show cased how they are using the AEM customized component to localize text on an image on CQ 5.4. If your time zone is (US and Canada) Eastern Time then your system time should be same as current time of that region only else twitter won’t return your request. This improves consistency in the English documentation and has the great benefit of reducing the localization workload too.
In the Globalization Myth 4 article, Guta Ribeiro introduced Airport, our new system to automatically connect with our vendors and help us march towards our lofty one-hour translation goal.
Finally, all efforts should be made to automate all parts of the streamlined localization process. Some optimization is possible by translating a single platform first and leveraging translations for all the other platforms. Elliot also showed Asset Share which is kind of like a portal for asset search and download. One thing he mentioned what would be a useful feature is the language copy functionality for DAM assets. This segways into a topic that many SIG attendees are interested in – what’s the best practice of organizing DAM assets. This issue can occur with people following different locales who may set their zone to some other region and system time to their own region.
Elliot mentioned both using folders and using metadata.  The advantage of using metadata is that it is part of the asset regardless of where it is.

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