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Here is a pretty comprehensive and accurate definition from ICF (international coaching federation). ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential, which is particularly important in today’s uncertain and complex environment. This process helps clients dramatically improve their outlook on work and life, while improving their leadership skills and unlocking their potential.
To determine whether you or your company could benefit from coaching, start by summarizing what you would expect to accomplish in coaching.
Since coaching is a partnership, ask yourself whether collaboration, other viewpoints, and new perspectives are valued. Professional coaching focuses on setting goals, creating outcomes and managing personal change. Therapy: Therapy deals with healing pain, dysfunction and conflict within an individual or in relationships.
Mentoring: A mentor is an expert who provides wisdom and guidance based on his or her own experience.
Athletic Development: Though sports metaphors are often used, professional coaching is different from sports coaching.
With the growing shortage of talented employees in certain industries, companies must commit to investing in individuals’ development.
The disparity between what managers were trained to do and what their jobs now require of them is widening due to increasing demands for competitive results.
People are wrestling with job insecurity and increased workplace pressures to perform at higher levels than ever before. Companies must develop inclusive, collaborative work environments to achieve strategic business goals and to maintain high levels of customer satisfaction. Individuals who have experienced the excellent results of coaching are talking to more people about it. In short, coaching helps individuals and companies focus on what matters most in life and business, and so the industry continues to grow.
Coaching typically begins with a personal interview (either face-to-face or by teleconference call) to assess the individual’s or business’ current opportunities and challenges, define the scope of the relationship, identify priorities for action and establish specific desired outcomes. Assessments: A variety of assessments are available to support the coaching process, depending upon the needs and circumstances of the individual or business.
Look for stylistic similarities and differences between the coach and you and how these might support your growth as an individual or the growth of your team. Talk with the coach about what to do if you ever feel things are not going well; make some agreements up front on how to handle questions or problems. Remember that coaching is a partnership, so be assertive about talking with the coach about any concerns.
Maintains professional boundaries in the coaching relationship, including confidentiality, and adheres to the coaching profession’s code of ethics. Measurement may be thought of in two distinct ways: external indicators of performance and internal indicators of success.
Working with a coach requires both a personal commitment of time and energy as well as a financial commitment.


Coaching is a training or development process via which an individual is supported while achieving a specific personal or professional competence result or goal.
Mentorship is a personal developmental relationship in which a more experienced or more knowledgeable person helps to guide a less experienced or less knowledgeable person. HumanCapital offers both coaching and mentoring, and we have experience from several countries in Europe and Africa since 1999. Working with us you will work with professional certified designers and engineers having a vast experience.
Executive Coaching Centre coaches believe clients have or can build the knowledge, skill and creativity that will enable them to make develop themselves to meet their own needs. Co-ordinate the development of knowledge, skills and attitudes that enable performance improvement. Coaching is a partnership that aims to develop and encourage client(s) to achieve their personal best; to keep the individual, or team future focussed and aware of new opportunities for growth and development. Have the highest standards of professionalism including responding rapidly to phone calls, e-mails and other communications whenever possible. Insist on ongoing professional development and supervision to ensure the highest standard of service to the client. TREND has everything you need to build an awesome website for you or your company, and the possibilities are just endlress. TREND has everything you need to build an awesome website for you or your company, and the possibilities are just endless.
Coaches honor the client as the expert in his or her life and work and believe every client is creative, resourceful and whole. When an individual or business has a fairly clear idea of the desired outcome, a coaching partnership can be a useful tool for developing a strategy for how to achieve that outcome with greater ease.
Also, ask yourself whether you or your business is ready to devote the time and the energy to making real changes. Sometimes it’s helpful to understand coaching by distinguishing it from other personal or organizational support professions. The focus is often on resolving difficulties arising from the past that hamper an individual’s emotional functioning in the present, improving overall psychological functioning, and dealing with the present in more emotionally healthy ways. While consulting approaches vary widely, the assumption is the consultant will diagnose problems and prescribe and, sometimes, implement solutions.
Though objectives are clarified in the coaching process, they are set by the individual or team being coached, with guidance provided by the coach. The athletic coach is often seen as an expert who guides and directs the behavior of individuals or teams based on his or her greater experience and knowledge.
Subsequent coaching sessions may be conducted in person or over the telephone, with each session lasting a previously established length of time. Using an appreciative approach, the coach models constructive communication skills and methods to enhance personal communication effectiveness. Coaches are accustomed to being interviewed, and an introductory conversation of this type is usually free of charge. The external measures selected should be things the individual is already measuring and has some ability to directly influence.


Occasionally, the term coaching may be applied to an informal relationship between two individuals where one has greater experience and expertise than the other and offers advice and guidance as the other goes through a learning process, but coaching differs from mentoring by focusing upon competence specifics, as opposed to general overall development. One definition of the many that have been proposed, is Mentoring is a process for the informal transmission of knowledge, social capital, and the psychosocial support perceived by the recipient as relevant to work, career, or professional development; mentoring entails informal communication, usually face-to-face and during a sustained period of time. The coach will help clients to work through barriers to change and assist them to overcome beliefs that limit them.
Coaching, on the other hand, supports personal and professional growth based on self-initiated change in pursuit of specific actionable outcomes. With coaching, the assumption is that individuals or teams are capable of generating their own solutions, with the coach supplying supportive, discovery-based approaches and frameworks.
The coaching process does not include advising or counseling, and focuses instead on individuals or groups setting and reaching their own objectives.
Training also assumes a linear learning path that coincides with an established curriculum. Professional coaches possess these qualities, but their experience and knowledge of the individual or team determines the direction.
Between scheduled coaching sessions, the individual may be asked to complete specific actions that support the achievement of one’s personally prioritized goals. He or she incorporates discovery-based inquiry, proactive (as opposed to reactive) ways of managing personal opportunities and challenges, constructive framing of observations and feedback to elicit the most positive responses from others, and visions of success as contrasted with focusing on problems. For other types of coaching, people may find it beneficial to work with a coach for a longer period. Individuals should consider both the desired benefits as well as the anticipated length of time to be spent in coaching.
The coach will help them to improve their performance while maintaining a balance between professional and personal life.
Additionally, professional coaching, unlike athletic development, does not focus on behaviors that are being executed poorly or incorrectly. The coach may provide additional resources in the form of relevant articles, checklists, assessments or models to support the individual’s or business’ thinking and actions.
The appreciative approach is simple to understand and employ, and its reach can be profound, opening up new possibilities and spurring action. Factors that may impact the length of time include: the types of goals, the ways individuals or teams prefer to work, the frequency of coaching meetings and financial resources available to support coaching. Since the coaching relationship is predicated on clear communication, any financial concerns or questions should be voiced in initial conversations before the agreement is made.
Instead, the focus is on identifying opportunity for development based on individual strengths and capabilities.



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professional coaching definition business



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