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Although now a much maligned method of selling,  is still one of the fastest, easiest and most cost effective ways of opening the door for conversations with people we would like to eventually  become our happy clients. Odile defines cold calling as : Initiating Customer Conversations with someone you don’t know but would like to know for the sole purpose of doing business. We at Sales Drive know that creating new prospective sales takes a range of sales and marketing options. Any top Sales Director would recognize the folly of ignoring telemarketing altogether, a person who has never been in sales before might believe that you can eliminate the cold call from the sales and marketing mix but compared to cold calling the internet is still a bit of the old wild west when it comes to guaranteed solutions. She has adopted the methods of other experts and especially thanks Chip and Dan Heath for introducing her to this time proven success formula.
Variations of which have been passed down from telemarketer to telemarketing trainer over the last 30 to 40 years. Don’t accept defeat so easily; conquer cold calling reluctance by implementing smart Sales Techniques That Work. Rejections can be demoralizing.  A stream of rejections might lead to catastrophic anxiety like, “I can’t do this – I’ll lose my job. Don’t let rejection prevent you from moving up; don’t let it get in the way of making decisions. Despite the proliferation of the so-called self promoting internet gurus who often claim the much more fanciful alternatives of lead generation claiming you are crazy if you are cold calling.
What conversation does is create opportunities to buy rather than sell… it builds rapport.


We are encouraging everyone to keep all options open with consideration to all traditional methods such as cold calling because lower marketing costs doesn’t necessarily equate to more sales at better margins. Please let us know if there is anything we can help you with as your sales and social community resource. Odile has now made cold calling a serious cost effective sales weapon again with a new modern twist. Hi again Jason thanks for that timely clip around the ears for using jargon and assuming everyone understands it.
Some more effective than others and we have way too many private clients making their fortunes by cold call telemarketing so we would never write cold calling off as a very viable sales option…. Being told, “No” many times but this has only heightened their resolve to get a “Yes” for a business development meeting. Marketing has gone digital but too many overlook the value of keeping the basics involved and how much value you recieve from a diverse marketing plan.
Social media may be more palatable but it is hundred times easier for the prospect to fob you off there than it is, if being cold called by phone or face to face. I am sure you will love her program and with the food she puts on at the program you won’t need to eat for the rest of the day.
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You can spend millions on R & D but if you cannot get sales it is a big waste of time and money.
Being fully prepared prior to telephoning prospects will lessen the number of rejections and also help with anxiety. Its a matter of being able to connect and build rapport, staying focussed and keeping a vision. Thanks to folk like Odile, Phil and Ivor, this literal Gold Mine of business is alive and well. Technology companies (including telecom and semi-conductor) (now IT sector companies also) tend to have a Chief Technology Officer (CTO), while companies with a strong Information Technology (IT) presence have a Chief Information Officer (CIO). I am suggesting it is one of many things amongst your sales repetoire that you use to start conversations with people you don’t know for the sole purpose of doing business. I would love to hear what is your greatest challenge when speaking to someone you don’t know?
Am now working on how to integrate your starting conversations approach to add another dimension to our business.



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sales techniques cold calling



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