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My friends at Constant Contact recently published a report on small business usage of social media, taken from a survey of 2000 SMEs.
45 percent of the SMEs surveys said social didn’t take a lot of time to use—up 45 percent since the spring.
81 percent reported using social media to market their businesses, up from 73 percent in the spring. 60 percent of SMEs using Twitter found it to be an effective tool to connect with customers—up 47 percent from the spring.
SMEs are starting to see the value in engaging with customers who post comments on social media platforms.
In case you missed them, I also posted some other interesting social media statistics a few weeks back. Luke is the Founder & CEO of Our Social Times, one of the UK’s best known social media agencies, whose clients include The Telegraph Media Group, Orange Business Services, Blue Square and BAT. Our Social Times, in partnership with Constant Contact, have recently been […][Report] How good are UK marketing consultants at promoting themselves? Our Social Times is a boutique social media agency based in Cambridge, UK, providing a range of high-value social media marketing, monitoring and training services.
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The franchising model works best as a symbiotic affair where franchisee and franchisor each know, understand and live up to what is expected of them. But maybe there was a more sinister side to this seeming bid for not just UK but possibly world domination? Purely as an observer of information that can readily be found online, this is where Specsavers HQ strategy seems to leave the rails. The business had been built on fifty-fifty partnership (franchise) basis, with store owners concentrating on customer services, while benefiting from Specsavers’ marketing expertise and international supply chain. In return for a substantial payment to Specsavers, franchisees are promised that Specsavers will not open another store nearby. Can a salaried college Professor who’s never run a business teach students how to become successful entrepreneurs? This course covers what many people to be the most mundane or boring parts of the business – what happens over and over every day.
This course is ideal for anyone wanting to start a consulting business, including virtual assistants, where they perform work using their knowledge, skills and experience. Upon successful completion of this course you’ll receive a certificate and be registered as a Certified Australian Small Business. The Digital Business Email Course includes information about domain registration, website content and online marketing and Google Analytics.

The survey found that roughly 60 percent of small businesses respond to all comments on social media platforms, whether those posts are positive or negative. Having worked with global brands, celebrities, start-ups and SMEs, Luke writes about how social media is changing the world of business. Specsavers certainly, along with the other High Street players, had a go at closing down competition in the form of Glasses Direct which was selling direct on the Internet and undercutting them. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page.
When you delve into these subjects you’ll understand how integral these tasks are to help improve sales, reduce costs and create a better experience for each customer. Our meetups are casual and there is currently no charge except for a $20 breakfast that you pay directly to the cafe at the end of the meeting.
You can read their headline findings below, with the full infographic above (click the image).

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