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Our digital design services will not only allow you to connect with new potential customers and market your company's services but also keep your web viewers engaged and entertained. From initial concept through the day it goes live, every website and digital project we work on goes through a complete step by step process to ensure that the final result is not only visually appealing but also effective.
Read our published article to see why it's so important for your business to have a website no matter how big or small it is.
Our website creation services range from simple HTML layouts to elaborate, interactive websites using the latest in HTML5 standards. As web designers, we specialize in creating custom site designs tailored to the look and feel of your company, but we also provide full graphic design services for all your business needs.
Our animation and multimedia services combines design and the latest technology to create interactive digital productions.
Queens Web Design and Graphics is a web and graphic design company in Queens, NY specializing in providing local businesses with affordable websites offering design, animation and multimedia services. Website development and WordPress content management for this local newspaper serving Southeast Queens. Programming and animation for this financial company's experimental website and business presentation. If you would like to receive a FREE quote on a project that you need help with please fill out the form and we will get back to you as soon as possible. Queens web design, Queens website development, New York web design, Long Island web design, Brooklyn web design, Queens graphic design, Long Island graphic design, small business websites, local business web design, websites for small businesses, Queens web design service, Long Island web design service, website designers, affordable web design, low-cost websites, best website design, HTML website design, Flash web design, Flash animation, Queens, Long Island, Brooklyn, NY. Caught up in the enthusiasm of a new project, it’s easy to skip the planning phase or to pay only lip service to it, and jump to the design phase.  Everyone has ideas about how their website should look.
The initial steps in planning are to determine who should be involved in the project and to form a project team, identifying the project leader and the roles of the different individuals on the team. Review of internal documentation such as mission and vision statements, organizational charts, staff brainstorming sessions and stakeholder interviews will lead to a strong definition of the objectives and goals of your website.
Analyze website statistics for relevant information about who is using the website, how often they visit the website, which pages are the most frequently visited, which pages are the least visited, etc.
Analyze client databases and Customer Relationship Management (CRM) systems for a gold mine of information. If you have an existing website, add simple polls to it to learn more about your clients and their ideas, thoughts and preferences.
Create and disseminate surveys — both simple and professional surveys can provide helpful information. Once you have completed your research, create in-depth profiles of each type of user that you have.
As you plan the content and organization of your website, you will need to return to the information about your users again and again in the decision-making process. To plan effectively, you will need to understand the quantity and quality of the content you have available for use on a new or redeveloped website.
To identify and keep track of existing content and ideas for new content, a common practice is to do a content inventory. A content inventory will ensure that a new or redeveloped website, especially a large website, is created in a controlled, methodical way.
Now that you know your website objectives and goals (Business Context), who your users are, what tasks they need to do on the website, and what the content will be, it’s time to start organizing the website.
A card sorting exercise is a simple, reliable and inexpensive way to generate information on how individuals group and label information. Provide each individual or group with a set of the labeled index cards, 20 blank index cards and a pen or pencil. In a closed card sort, participants may also suggest an alternate label for major and secondary content labels by writing it on each card. Your job is to observe the exercise, responding to questions without leading the participants. When complete, each participant or group will have a number of columns of cards spread out on the table. Having gathered and recorded the data from all participants and reviewed the insights, comments or questions you noted during the exercise, your next task is to analyze the results.
You should now record the organization of your major and secondary content categories in a draft schematic diagram or site map of your new information architecture.


At this stage in website planning, it’s important to test your information architecture for usability before finalizing and implementing it.
In this exercise you will once again use index cards on which the major and secondary pages of your website (as per your draft site map schematic) have been labeled.
Working with individual volunteers (four or five should be sufficient), ask each individual to perform a series of tasks using the organized index cards. You now know what pages will be on your new website and how they will be organized in a navigation system. Page components, such as logos, search boxes, sidebars, content blocks, etc., are placed within these sections.
You may also find the global navigation (main menus), secondary navigation menus and housekeeping navigation menus. Left and or right sidebars in which menus or additional or promotional content or action items etc. Global or secondary navigation menus may be found there, generally in the right sidebar, instead of in the header. The housekeeping menu, if there is one, and a second copy of the organization’s logo may also be found here rather than in the header.
Once you have given thoughtful consideration to how you would like your web pages to be organized, you should document the layout in a wireframe. In an ideal world, you would create a wireframe for each page of your website showing the specific content for each of those pages in a very detailed way.
Just as your information architecture schematic will guide your website developer in how to build your new website, these wireframes will guide your website designer in developing a visual interface design for your site.
If you wish to further guide your designer in designing a website that meets your needs and expectations, you may write a description of the look and feel you want to achieve in your website.
We'll do the work maintaing and keeping your site current, while you can just sit back and watch your business work for you. We offer complete web setup(obtaining hosting and domain names), web maintenance services to update and support your site and we can even help you with creating and writing content for your site.
These services include creating custom graphics and illustrations, company logos and various print layouts and collateral. If you have general inquiries or would like to learn more about our services please use either contact method below. A professional quality website can be a powerful tool for information-sharing, marketing, selling, communications and relationship building.  A website works for you 24 hours a day, seven days a week and 365 days a year and is accessible from around the world. You will also need to determine the budget for the project as well as a project schedule or timeline. Depending upon the nature of the survey and subject matter and the degree of accuracy required, you may want to hire a professional company.
Not only should you include general demographic details and other relevant characteristics, you should also develop lists of the tasks or actions each representative user might expect to do while on your website.
This includes written content, photos, graphics, illustrations, charts and audio and video content, etc.
Using a spread sheet, you will compile a listing of all existing web pages and potential new pages. It will also serve as the basis for a card sorting exercise and, farther in the future, as the basis for planning and controlling updates to individual pages. The big question is how to assemble all the information you have accumulated into a cohesive, accessible and usable website with “like” information organized into “logical chunks” within an intuitive navigation system. You may do this by hand or by typing the text onto an adhesive label that is affixed to the index card. In the case of a closed sort, they should sort all the secondary content cards into the major content categories. You should also keep note of any interesting insights, comments and questions that may come up during the exercise. You are looking for broad patterns in the data — commonalities in the patterns and areas of major disagreement.
You need to know exactly how functional your IA is and how easily users are able to make their way around the website and to complete specific tasks or actions? Based on seeing only the top level pages of the website (represented by the top cards on each pile), the individual will have to choose a category and remove the top card to see the cards underneath.


You also know what the content of each page will be, based on your content inventory document. These studies clearly indicate the areas of a page that receive the most and least attention.  As expected, we scan pages from left to right as we would when reading a book (on websites with such languages as Arabic or Chinese, this pattern may differ).
You may think that using wireframes will result in a website design that looks like every other website. For example, a children’s website may have a totally different look and feel than a dentist’s website which will be very different again from a bank’s website and so on. Unlike printed media, a website allows you to make additions, changes and updates easily, quickly and inexpensively.  Few communications media can offer as much. To create an effective IA, you need to know and understand the audience at which you are aiming and reflect how they think about your organization and the subject with which you are dealing. For very simple surveys, there are easy to use online tools, such as Survey Monkey, for creating your own survey.
In addition to knowing what already exists and can be reused, you need to spend time determining what’s missing and what needs to be created. In the case of an open sort, they should sort all the secondary content cards into logical categories and then label each category using a blank card for the label.
By using the “wisdom of the crowd”, you should arrive, likely after considerable additional discussion, at a content organization that makes sense.
A classification evaluation is another simple, reliable and inexpensive technique to implement. Does this choice allow the volunteer to complete the assigned task or has he or she made the wrong choice? It may be a rough, hand drawn diagram or a more polished version created in a software program like Adobe Photoshop or Adobe Illustrator or even in Microsoft Word. We are creative thinkers that will make your ideas come to life and we'll sprinkle in some extra pizzazz you didn't even see coming.
Companies have hired us to help them with website design and maintenance, web banner production, Flash development, graphic services and print production. If you are creating a new website or redeveloping an existing one, it makes sense, financially and otherwise, to do it well right from the start.
You also need to know what your users expect from your website and what they want to do there. As well as reviewing what you learned when researching your users, brainstorming, with staff and volunteer website users, is also a very effective way to determine what’s missing or redundant and to come up with ideas for new material. The key is to look for trends in how people put information together and the words they use to label segments of information. In the case of groups, aim for five groups of three.  Volunteers should be asked to reserve approximately an hour for this activity.
If the website has a small number of pages, create a card for every major and secondary category. By observing the success or failure of all the volunteers in completing the tasks on the first try, you will be able to further refine your information architecture as needed.
For example the home page may be different from a secondary page (second level in the navigation system) which may be different from a tertiary page (third level in the navigation system).
A highly skilled, professional designer can create a unique design within your requirements. Should you wish to do a larger sampling or need to reach participants far afield, there are online card sorting programs (e.g.
In the case of very large websites, create an index card for each major content category and a representative sampling of secondary content categories from each of the major categories.
Once you are happy with the modified Information Architecture, record it in a final site map diagram.



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