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The MSc Sports Marketing and Business Management programme offers you the opportunity to study core sport management disciplines of finance, enterprise, global sports business and strategy, while specialising in the area of sports marketing. Please contact Course Enquiries with any queries regarding postgraduate study and research. Sport is now a multi-billion dollar global industry and the content of the taught modules is reflective of the global context in which sports organisations operate, with use made of a range of international case studies.
An integral part of the course is the Consultancy Project, which is an opportunity for students to work on a “live” sports marketing and business management project for an external client, agreed using a project specification negotiated between the student, client and academic supervisor. For full-time students, the taught element is normally completed over a nine month period starting in late September. Students wishing to complete the Masters of Science in Sports Marketing and Business Management must complete the research element, which comprises a dissertation.
The thing that struck me the most about UCLan was the amount of time lecturers had for students outside of lectures and seminars.
The course team who teach on the MSc Sports Marketing and Business Management have a wealth of experience both within academia and in the sports industry. Jessica joined UCLan in March 2004 working as a Research Fellow in the International Football Institute and became a lecturer in 2006.
Ingrid joined the School of Sport, Tourism and the Outdoors in 2005 and in 2011 obtained her PhD, looking at Nationalism and Tourist-Host Relationships. Sue’s PhD looked at graduate transition into the sport industry and she continues to research in the areas of employability of sport graduates and professional identity in the sport industry.
The School of Sport and Wellbeing has strong links with a large number of sports organisations, including professional sports teams, public and private sector sports providers and grassroots sports clubs. Assessment on each of the modules is designed to maximise your learning in relation to both subject-specific knowledge and understanding and wider skills, including communication, problem solving and teamwork. Graduates from this course will be equipped to pursue careers in sports marketing, for example as Marketing Executives within professional sports teams, sports marketing agencies, sports retailers and sportswear and equipment manufacturers. Similarly, with its theoretical base deriving from mainstream marketing and management theory, successful students will also have the ability to take up graduate level positions in business and marketing across a range of non-sports sectors. The strong theoretical and research-informed underpinning equally will prepare student for higher level study, in the field of sports marketing and management. I would highly recommend this course to other people as my personal experience was fantastic.
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If you want your business to succeed, you need the right combination of people, processes and technology to create the best solutions with the lowest amount of friction. In the early and mid 90s, I provided custom information technology (IT) solutions for a variety of small businesses, and eventually gained a position working as a Systems Analyst with World’s Finest Chocolate Canada. Over the span of a decade, I worked with a wide array of independent clients and businesses, some in contract-only roles, and some working full time on-site.
In a nutshell, business process management consulting provides startups, and small to mid-sized businesses with business development documentation and project planning, information systems management, and custom business management solutions including business organization planning, product and service planning, online and offline media relations strategies and web site and web application design and development. There has never been a more suitable time in human history for individuals and professionals to use their influence to change the world. Success in business is predicated on many factors however there are basic fundamental principles that are inherent in the most effective management styles.


Innovation in Business Solutions – Innovation refers to the application of new solutions to new or existing business circumstances.
Successful Change Implementation – In business there is no such thing as standing still. Strong Leadership – Leadership is a necessary ingredient to success in business management. Excellent Communication Skills – Skilled communicators can accomplish more because all business objectives are reached with the support of others. Get the latest tips and best practices for running your auto repair shop or tire shop with our monthly newsletter.
The course is suitable both for professionals working within the sports industry and those with an appropriate undergraduate qualification who aspire to work in management and marketing roles within this sector.
It would normally be expected that this degree be awarded at the level of lower second class or above (or overseas equivalent). The module 'The Sports Industry' explicitly examines the global business context of sport, while Principles and Practice of Sports Marketing incorporates international sports marketing as a key theme. The Consultancy Project offers students the opportunity to apply the theoretical and practical knowledge that they have developed within the programme in a relevant, practical context. Full-time students will normally complete this in the three months that follow the taught element, whilst part-time students complete this during the course of an academic year. This offered a great opportunity to clear up any issues I had over the content of lectures, which very often only become clear when you try to utilise theories within work at a later date.
Therefore, you will be taught by academics who are actively researching and publishing in the area. Jess was awarded a Doctor of Philosophy in Sports Studies from Stirling University in 2004 for her thesis entitled ‘Women’s Football in Scotland: An Interpretive Analysis’ and she has developed a number of publications from this research study. Prior to joining UCLan, Ingrid gained almost 10 years of industry experience in project implementation and management of developing outdoor recreational and sport opportunities for large public organisations, namely British Waterways and Local Authorities. She has published her research in Managing Leisure and is co-author of the textbook Human Resource Management in the Sport and Leisure Industry.
We regularly invite in guest speakers from industry to speak to students within the modules on this course. It is organised to ensure that key concepts, theories and, where appropriate, practices relevant to marketing and management in the sports industry form a central role into your learning. The use of guest speakers on the course is designed to facilitate networking opportunities for students to meet with potential employers.
Assessment types include reports, consultancy projects, essays, oral and multimedia presentations, debates and a dissertation.
Graduates from this course will also gain knowledge and skills required to help them set up their own sports-related businesses.
The lecturers on the course made the experience more enjoyable and their constant support throughout the year provided me with the encouragement and confidence I needed to take the next step in pursuing my career in Sports Marketing. Although my first passion and work was with technology, and primarily with computers and networking specifically, my interests grew and expanded beyond IT into an increasingly more prominent field: information systems (IS). In lay terms, I became more interested in building end-to-end solutions to meet business needs, than I was in dealing with technical issues like networks, cabling, printers, and hardware. The exposure to a range of fields such as Customer Service, Accounting, Order Entry, and Sales & Marketing gave me a unique edge in business development roles, and eventually led to me working with businesses and startups to help build and establish full end-to-end business solutions and information systems.


I use technology and good business processes to help your people achieve their goals with the most comfortable and frictionless experiences possible.
There is a dual focus on the marketing of sport and marketing through sport, with sports marketing being examined from the perspective of both rights holders (sports organisations) and sponsors. Previous students have worked on projects with a range of sports organisations, including professional sports teams, facilities, local authority and private sector providers and grassroots sports clubs.
Part-time students will normally attend one day a week and complete the taught element in two years. Equally, many of our staff have experience working in management roles within sport, so you can learn from their practical experience as well as academic expertise.
Prior to joining UCLan, she also worked as a Research Assistant in the Institute for Sports Research (Stirling University) on contract research projects for Sport England, Sport Scotland and the Scottish Sports Association. Prior to her academic roles, Sue spent five years working in sports facilities management in the public sector. This represents a valuable opportunity for students to meet potential employers and learn about life in the sports industry.
Throughout the programme you will engage in a range of learning activities including lectures, seminars, debates, case studies, presentations, online activities, directed readings and group work. The staff on the programme are friendly and supportive and they also have a considerable experience both within higher education and working in the sports industry. As my role with World’s Finest grew, so too did my knowledge and training in software development, web technologies and business systems architecture. I have focused on this area of work, somewhat informally referred to as business process management. They are innovative in the way they approach business, they expect change and adapt to it successfully. As the sports industry grows in size and complexity, there is increasing demand for qualified sports marketers and managers. Depending on the availability of suitable partners, students may be able to work on live international sports marketing consultancy projects, with either UK or non-UK-based organisations.
In addition, students will have the opportunity to engage in a sports marketing consultancy project, working on live projects with sports organisations.
Students who complete the taught element of the programme, in part or in its entirety, may graduate with either a Postgraduate Certificate or Diploma in Sports Marketing and Business Management.
Through her research activities Jess has expertise in qualitative research methods and contributes to teaching on Research Methods in Sport. For example, we have had guest lectures given by representatives of Wigan Warriors Rugby League Club, Bolton Wanderers Football Club, St Helens Rugby League Club, David Lloyd Leisure and Preston City Council.
Through a series of taught modules, a consultancy project and a dissertation, the course equips you with the theoretical knowledge and practical skills and understanding necessary to undertake a managerial career in the dynamic global sports market. Students have also visited the UK headquarters of Adidas, where they were given a lecture on the company’s marketing activities. Successful managers overcome challenges, ensure quality service through process refinement and handle success with humility.



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