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Wonka bars were sold all over the world, and as part of a contest, five golden tickets were scattered across the world and kids bought Wonka bars to attempt to find the golden tickts.
What do you get when you take a popular children’s book, manufacture an adult-friendly screenplay, sprinkle in a handful of inspired songs, and wrap it up in a movie produced by a food conglomerate for the purpose of launching a new chocolate bar?
According to Stuart, his 12-year-old daughter Madeline was the person most responsible for Willy Wonka. While Madeline had no idea how difficult it was to get a feature film produced, Stuart—director of If it’s Tuesday, This Must be Belgium and the documentaries The Rise and Fall of the Third Reich and Four Days in November—was acutely aware of the challenges. Despite having no experience in the movie industry, Quaker Oats bought the rights to “Charlie and the Chocolate Factory” and agreed to finance the film. Meanwhile, Stuart felt compelled to address a pair of racially motivated concerns that arose from Dahl’s book. A second concern raised by the African-American actors was the title Charlie and the Chocolate Factory, as “Charlie” was a common black expression for a white master.
Another critical pre-production decision involved adding comic interludes to the script, which provided opportunities to add sophisticated humor and made the film more accessible to adults. Ironically, when the movie was first conceived, Stuart wanted to avoid doing any musical numbers.
Of course, Stuart was well aware that casting the right actors would be especially critical for a movie like Willy Wonka.
Although it has been a long-standing myth that Fred Astaire was considered for the part, Stuart says the production team never pictured Wonka as an old man (Astaire was 72 at the time), and couldn’t have afforded him anyway. According to Stuart, the producers had been auditioning actors for a solid week at a suite in New York’s Plaza Hotel when Mr.
Meanwhile, the producers worked with casting directors in New York, London and Munich to find children who could play Charlie Bucket, Violet Beauregarde, Mike Teevee [film credit spelling], Veruca Salt and Augustus Gloop.
Nevertheless, like the munchkins in The Wizard of Oz, the Oompa-Loompa’s knew how to have a good time off the set. The town to which Stuart refers was Munich, chosen as the locale because it was well suited to accomodate Wonka’s factory. With the location secured the crew began building the set, the centerpiece of which was the Chocolate Room. Naturally, no portion of the set presented more challenges than the two-foot-deep chocolate river, which was created by adding buckets of chocolate ice cream mix to 150,000 gallons of water.
After that the river looked great, except to Michael Bollner (Augustus), who had to dive headfirst into the cold, chocolate-flavored chemical mix half-a-dozen times while shooting his exit scene. Fittingly, all of the child actors except Peter Ostrum (Charlie) suffered for their characters’ misbehavior.
On the whole, Stuart reports that everyone involved with Willy Wonka was professional, patient and a pleasure to work with. Ironically, the child who had the pleasure of portraying the nastiest and most obnoxious character may have gotten off the easiest. Today, in the age of eBay, Stuart wonders how valuable Wonka props would be if they were still in existence. By the mid-‘70s Willy Wonka was occasionally being aired on television, but Paramount wanted no part of the film when its seven-year distribution deal expired in 1977.
Not surprisingly, all the money now being made has led Hollywood to explore the possibility of a re-make. Ultimately, Stuart believes Willy Wonka’s level of accessibility can be traced back to its conception. Flight 139 and the Raid on Entebbe Airport, the Most Audacious Hostage Rescue Mission in History, by Saul David, Little, Brown and Company. MPC brings Willy Wonka’s Oompa Loompas to life for Charlie and the Chocolate Factory. Charlie and the Chocolate Factory, about eccentric chocolatier Willy Wonka (Johnny Depp) and Charlie (Freddie Highmore), a good-hearted boy from a poor family who lives in the shadow of Wonka's extraordinary factory. Willy Wonka’s team of Oompa Loompas was brought to life through a combination of motion capture techniques and computer animation. The same library of movements was attributed to the CG oompas who populate scenes throughout the movie, from the Chocolate room to the TV room.
For MPC, one of the most exciting aspects of the project was the White Tunnel ride, a two minute sequence which is all CG, i.e. Once the chocolate river was in situ, the rowing boat and incumbent Oompa crew, was modelled and animated in 3D using MPC’s comprehensive character tools with oompa movement added via ALICE.

To make the obnoxious Violet Beauregarde fill with blueberry juice and roll away, the team used a mixture of 2D and 3D effects.
The chocolate room sequence is one of the first scenes showing the inside of the world famous Wonka Chocolate Factory and we see Charlie and the other golden ticket winners parading through a vividly coloured grassy world with lollipop plants and other candy scattered throughout. A number of key shots comprised detailed matte paintings, for example, the oompa village deep in the jungle and the chocolate palace, which we see constructed in all its glory before melting away in the heat of the Indian sun.
Our global family of studios are all permanently connected and networked through an integrated production pipeline, allowing our team of artists and technologists to work closely together on shared projects whether they are in the same building or working remotely from separate locations. Willy Wonka is an eccentric candy maker who starts a contest offering a factory tour to five lucky winners who find a golden ticket in their Wonka bars. The five lucky winners are Augustus Gloop, Veruca Salt, Violet Beauregarde, Mike Teavee and Charlie Bucket. They became very popular, and he soon moved from his small store to a large chocolate factory, where he could mass produce his chocolate bars.  He had four flavors of bars which are Whipple Scrumptious Fudge mallow Delight, Chilly Chocolate Creme, Triple Dazzle Caramel, and Nutty Crunch Surprise. Of course, you get Willy Wonka and the Chocolate Factory, the classic 1971 film that has become one of the most popular movies of all time. In the illustrations for “Charlie and the Chocolate Factory” the Oompa-Loompas were depicted as black, pygmy-like Africans, brought over to work for Mr. Potential controversy aside, Stuart preferred the title Willy Wonka and the Chocolate Factory, but that change had to be sanctioned by Dahl and Quaker Oats, among others. In reality, the first actor considered was Joel Grey, a Broadway star who could sing and dance with the best, but wasn’t physically imposing enough for the role. They found Peter Ostrum (Charlie) in Cleveland, Denise Nickerson (Violet) and Paris Themmen (Mike) in New York, Julie Dawn Cole (Veruca) in England and Michael Bollner (Augustus) in Munich.
Stuart considers himself lucky that the Oompa-Loompa’s were patient and always willing to work hard.
Munich was significantly less expensive than Hollywood and also had one of the biggest soundstages in Europe, an important consideration when your set includes a chocolate river. The set designer, Harper Goff, was charged with creating Wonka’s fantasyland during a time period when computer-generated effects were still a distant reality. However, the sour smell that arose from the water permeated the entire soundstage and required the crew to add salt conditioner and a variety of other chemicals to control the odor. Bollner was further punished for Augustus’ gluttony by being stuffed in a pipe filled with the muddy mixture. Denise Nickerson paid for Violet’s incessant gum-chewing by spending her last day on the set inside a Styrofoam blueberry ball, her face covered with purple makeup.
Less than two days later she was back in school in New York City when her classmates began pointing and exclaiming that she was turning purple.
Long isolated from his own family, Wonka launches a worldwide contest to select an heir to his candy empire. In some cases, they had to intercut with live action blue screen oompa’s or actors, so it was very important that the team make sure they appeared 100% photo-real at all times. These were recorded at an extensive motion capture shoot at Pinewood Studios using MPC’s Vicon MX40 system.
A particularly challenging element of computer animation, the team needed to re-create the properties of melted chocolate and have it appear 100% fluid. As the sequence is entirely CG, it was necessary to create digital doubles of the cast members which could be similarly incorporated into the shots. Interestingly, this particular sequence, is a rare example of a full frame CG character – to ensure that she appeared to be completely lifelike cloth and hair simulation were all important.
One of them is Charlie Bucket, an impoverished, but good natured, child who hopes for a better future for himself, his mother and his four grandparents. Wolper, who by chance, had a meeting scheduled with the Quaker Oats Company, which happened to be looking for a vehicle to introduce a new chocolate bar.
As an alternative, Margulies suggested The Candy Man, but that was rejected because “candy man” was slang for someone who deals in illicit substances. Stuart cast Madeline as a student in Charlie’s classroom (she was paid $50), while son Peter was tabbed to play Winkleman (he was paid in Wonka bars). Between the elaborate makeup—an hour to put on and an hour to take off—and intricate dance routines, the Oompa-Loompa’s had some of the most demanding parts. But an equally important consideration was that the location would not be instantly recognizable, so as to give the film a timeless quality.
Meanwhile, the impact of the chocolate waterfall caused a foaming effect that turned the river white.

Without a big marketing campaign from Quaker and without a cohesive promotional strategy from Paramount (the distributor), it seemed doomed to stumble at the box office. The Moving Picture Company (MPC) has completed 550 stunning visual effects shots for the project. Five lucky children, including Charlie, draw golden tickets from Wonka chocolate bars and win a guided tour of the legendary candy-making facility that no outsider has seen in 15 years.
There were a number of essential components to the sequence, namely; the chocolate river, the CG rowing boat crewed by a team of CG Oompa Loompas and the creation of digital doubles of the main cast of the movie.
With this in mind, MPC’s team of programmers again set about developing proprietary software to achieve the look required.
To achieve this, off the shelf packages such as Syflex cloth were adapted to work within the MPC pipeline. Wonka got his factory running again, he made a special contest, with five Golden Tickets hidden inside five ordinary Wonka Bars; the winners would win a trip to the factory, guided by Willy Wonka himself. Much like It’s a Wonderful Life and The Wizard of Oz, it took television to turn the film into a popular and commercial success. Much to Stuart’s relief, all parties eventually agreed on Willy Wonka and the Chocolate Factory. The joke was that Bormann was Hitler’s right-hand man and Bormann, in theory, escaped and wound up in Paraguay. But Paris Themmen (Mike) got his comeuppance for his TV addiction when he couldn’t resist toying with the beehive on the set (a prop from the Imagination Room).
Not surprisingly, when the movie was released on July 7, 1971 the box office figures were underwhelming.
A twenty-fifth anniversary laser disc gave way to a thirtieth anniversary DVD and sales seemed to grow exponentially. Dazzled by one amazing sight after another, Charlie is drawn into Wonka's fantastic world in this astonishing and enduring story.
Similarly, to ensure that the whole team spoke, sang and moved in the same way, a detailed facial mo-cap shoot was also undertaken.
The aim was to create natural looking ripples, waves and movement on interaction with the liquid.
The five tickets were found by Augustus Gloop, Violet Beauregarde, Veruca Salt, Mike Teavee, and Charlie Bucket.
Already uncomfortable with the slavery-like portrayal, Stuart suggested making the Oompa-Loompa’s an unusual color. But people don’t know who Martin Bormann was and that was my mistake,” laments Stuart.
Since getting her into the Styrofoam ball was a 45-minute procedure she had to remain inside all day, rotated a quarter-turn every fifteen minutes to ensure good blood circulation.
Augustus Gloop was seen eating a Wonka bar during the tour but dropped it in the Chocolate Room and stepped on it.
I began to realize that the film might be important when Steven Spielberg asked me to donate something for a Director’s Guild cause. It is unknown if it was still in the Chocolate Room or was picked up and its possible flavor might be Whipple Scrumptious Fudgemallow Delight or Nutty Crunch Surprise. The Oompa-Loompa’s—too short to see exactly where they were pushing her—repeatedly rolled her into the metal door frame while attempting to relocate her to the Juicing Room, leaving her body covered in black-and-blue marks. Wonka showed his new invention, Television Chocolate, where he transported a giant Wonka Bar into a television, where it could be pulled out and eaten. And, just a few weeks before filming was to commence, Stuart found the actress he wanted to play Mrs. She told him she needed a day to consider her options, for she had just been offered the female lead in a new television series. The actress, Jean Stapleton, called the next day to decline, instead accepting the role of Edith Bunker in All In The Family.

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willy wonka and the chocolate factory book pdf

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