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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. SUMMARY SKILLSWriting a good summary demonstrates that you clearly understand a text and that you can make your readers understand what you are trying to say.
Clipping is a handy way to collect and organize the most important slides from a presentation.
Nothing strikes fear into the heart of a marketer quite like being asked to write a blog post. With content marketing shaping up as one of the most important marketing skills to have on your resume, getting a handle on writing could really benefit your career. Before you can start writing incredible content, you’ll need at least an intermediate understanding of the basic principles of writing. If you want to get better at something, you have to practice – and writing is no exception. If you want to improve your writing skills, writing on a regular basis will not only diminish your fear of the blank page (or blinking cursor), it will also help you develop a unique style. The best writers are also keen readers, and reading on a regular basis is an easy way to start developing your writing skills. The more you read, the more likely you are to develop an eye for what makes a piece so effective, and which mistakes to avoid. If you work at a reasonably sized company, the chances are pretty good that there is at least one other person who also secretly harbors a desire to become a better writer.
Talk to your coworkers (or friends) and ask someone if they’d be willing to cast an eye over your work – they may spot mistakes that you overlooked. Most people balk at the idea of standing in front of a room full of strangers and baring their soul to the world, but joining a writing workshop can be immensely beneficial – and a lot of fun (if you manage to find a good one). You don’t need to have an unfinished novel hidden away in your desk drawer to join a workshop.
Most people read the same blogs or sites on a regular basis because the material appeals to them – but fewer people understand why their favorite blogs are so appealing. Let’s take a look at a particularly powerful (and memorable piece) from Copyblogger that serves as a great example of this.
Just as you probably have a list of blogs you read often, you’ll likely also read the same writers on a regular basis.
When I first started writing, I imitated some of my favorite nonfiction writers and essayists, such as Joan Didion, Truman Capote and Bill Bryson. The blinking cursor of a blank page is a considerable foe, even for the most experienced writers. So, you’re writing every day (or regularly, at least), and you’re feeling more confident about your work.
Editing is a tough skill to learn for beginner writers, because they place immense value on the time and effort they put into writing in the first place.
Whether you’re trying to make the case for a content strategy to your manager or want to start guest blogging on your favorite sites, finding and working with a good editor is one of the best things you can do to improve your writing skills. Allowing someone else to read your work can be brutally difficult for some writers, especially when they’re just starting out, but it’s crucial that you develop good habits from the outset and learn to accept constructive criticism about your work. Another common mistake among beginner writers (and some more experienced writers who should know better) is writing overly complex sentences in an attempt to “sound” more authoritative.
Let’s look at another real example from one of my posts – my very first post for WordStream, as it happens. Writing should be fun, and along with the thrill of seeing your byline for the first time, seeing how far you’ve progressed is one of the most satisfying parts of being a writer.
Once you’ve started to discover your own “voice,” don’t be shy about sharing your opinions. Aside from plagiarizing someone else’s work, nothing will undermine your credibility faster than failing to do your homework. In their eagerness to be done with a blog post (or even major newspaper article), many writers try to take shortcuts with the facts. Everybody makes mistakes, and you don’t need to spend weeks cross-referencing every last statistic (see the next tip), but common sense should prevail here – don’t rely exclusively on sites like Wikipedia, and use current, primary sources whenever possible.
You should definitely take the time to write as well as you can, proofread and edit your work thoroughly, and ensure that your piece flows logically from one point to the next. No blog post (or any piece of writing, for that matter) will ever be perfect – you have to know when it’s time to let it go. I suppose your point is indubitably unrequited, such are sentiments that oft divulge from the mouths of foul smelly folk. Dear that is really great post to uplift your skills of writing and nobody have born by smart writing constructing idioms and puzzles so still we have chance to improve our writing. I landed here on your post because it was the second highest results on the first page of Google right after a paid result and I decided to choose WordStream, and I can tell you that I've made the perfect choice.
Thank you for this inspirational piece of yours as it contain guidelines that I never knew exists in the world of writing. Hallo Dan, i really enjoyed your writing and especially this 16-ways to improve writing skills.


I will use these points to improve my writing skills as well as to survive in the corporate jungle.
Having compared and discussed the features of a few celebrity interview articles from a range of magazines, learners choose a celebrity (or star) who they would like to interview.
A summary can be tough to write at first as you might include too much or too little information. Some marketers would rather wrestle with pivot tables (or grizzly bears) for days on end than write a blog post – but why? Writing is intimidating to a lot of people, particularly those who don’t write for a living or blog on a regular basis.
This doesn’t mean you need to enroll in a prestigious creative writing program at an Ivy league university, but you will need to know the basics of grammar and spelling.
Unfortunately, there are few shortcuts that can transform you into an amazing writer overnight, and even the most talented writers had to learn their craft over a period of many years. Although writing is typically considered a solitary activity, the best writers know when it’s time to get much-needed feedback on their work. These days, content marketing meet-ups and professional development groups are becoming wildly popular.
Next, just like your high school English teacher did, take a red pen and highlight things you liked: certain sentences, turns of phrase, even entire paragraphs.
Identify what it is you enjoy about their work, and see if you can use it to improve your writing skills. I also attempted (and failed) to imitate writers such as Dave Eggers and Dan Kennedy, but soon realized that I wasn't funny enough and gave it up. A simple framework of which sections should appear in a particular order, along with a few sentences about what each section contains, may be enough. I deviated from my initial outline slightly, but the overarching structure was always there to keep me on target.
However, a lot of writing is actually rewriting, and this is where the cold, hard eye of an editor will serve you well. After reading a great post, it’s tempting to imagine your favorite bloggers effortlessly turning in incredible posts with minimal effort before spending the rest of their day reading obscure books in a quaint corner cafe somewhere. Don’t beat yourself up if you don’t create a masterpiece on your first attempt – chances are, you probably won’t, and that’s okay, too.
I’ve worked with dozens of editors over the years, and in my experience, the best are those who show you why something doesn’t work, rather than just telling you that it doesn’t.
Remember – writers are desperately needy creatures who need to be constantly reassured that they’re the creative geniuses they believe themselves to be, but you’ll need to develop a thick skin if you’re serious about your work, and a good editor is invaluable when it comes to toughening up. This lengthy sentence is a prime candidate for a ruthless red pen, even if my lame jokes were intended to give it a little more flavor. When I look back at my early work, which I do every so often, it literally makes me cringe.
Every now and then (but not too often), re-read your earlier work and marvel at how much better you are now than you were then. This is because far too many bloggers focus on regurgitating the same news as everybody else without bothering to add their own opinions. This can range from accidentally fudging a statistic out of haste to being lazy when it comes to sourcing or attribution.
This is especially important in content marketing, because you’ll rarely (if ever) have the luxury of crafting agonizingly beautiful blog posts full of poignant sentences and evocative imagery.
I think we've all wrestled with the idea of "selling out," but hey, we've gotta eat, right?
I have been aspiring to be a writer for a while now and this article will give me the boost I need. I always thought that writing was just penning whats in our head but it turns out I'm wrong. I'm more than happy to receive critics because that is not my comfortable zone and I only want to improve.
I would also like to have a few more tips on how to enhance writing an email to a customer or a business partner.
I'm an english learner and improving my writing is one of my goals on the end of my course.
They then use their knowledge and research skills to collate information about the star and generate questions for an interview, which can later be improvised as a role-playing exchange exercise between learners. However, with the help of this 8-step method, you will be able to summarise texts quickly and successfully for any class or subject. The good news is that writing doesn’t have to be agonizing, and almost anybody can hone their writing skills with a little discipline and a willingness to learn. Every writer should have a copy of “The Elements of Style” by Strunk and White on their bookshelf, as this small but invaluable book is one of the most comprehensive resources on the correct use of grammar and other helpful topics. Expand your horizons to more challenging material than you typically read, and pay attention to sentence structure, word choice, and how the material flows.
Join one of the many content marketing groups on LinkedIn to meet like-minded writers, or search for writing workshops near you on sites like Meetup.


Examine why you like these elements, and see if there are any common threads in your favored reading material. Over time, I eventually developed my own style, but reading the works of these writers and seeing how they constructed their essays and books was immensely helpful to me as a writer (see tip #3). If the topic you’re tackling is a little more complex, your outline might have to be, too – but having an outline before you write is like having a roadmap in the glove box of your car before a road trip. I’ve edited the sentence to show you how you could edit a similar line in your own work (additions italicized).
Obviously you don’t want to fall afoul of libel laws, but that doesn’t mean you can’t (or shouldn’t) say what you think.
Don’t be contrarian for its own sake, and don’t set out to purposefully piss anyone off, but make sure there’s enough of you in your writing to make it a worthwhile read for your audience. As you become more confident, the “writing” part of writing will become easier and faster, but never lose sight of the fact that deadlines, or editorial calendars, are just as much your masters as any boss or manager.
Devising strategic highly descriptive content that seamlessly integrates a style of charismatic high class is seriously going to be the death of me - but this article sure will extend a good few years!!
I received A's in 4 intensive writing courses one semester in college and my writing was "okay".
Well, I never actually thought of writing as a thing I want to passionately do but lately I've got the urge to write.
But thanks to this article, I got one of the boxes of my shortcomings checked- that of speaking my mind out. I'm writing my personal blog for couple years and asking your permission to quote some of your words.
Each and every point you made makes so much sense to me because I have been struggling to be write with authority. In today’s post, I’m going to share 16 ways you can start improving your writing skills right now. For quick and easy online resources, bookmark Grammar Girl and, of course, Merriam Webster. Very few – and I do mean very few – writers sit down to write anything without a solid plan in mind. If you start to feel lost, refer back to your outline and get back to kicking ass and taking names. Writing is an iterative process, and even the best writers have to spend a lot of time reworking material they were probably too embarrassed to show anybody. If we aren't willing to be flexible, it's hard to grow, learn, and challenge our own assumptions.
Oh, and working in marketing is an excellent way to get used to deadlines!In hindsight, I should have added a tip about coming to terms with selling out. I started out with an entertainment-ish blog in Bahasa Malaysia and from there I think I can go further and write myself a good article where my 'voice' can be documented.
Read the full post here, and see how Morris masterfully tells the story of a band named Death and how this relates to writing content.
Once you have that command, you need to learn some tips and tricks so that you can have an edge over others in this hard-to-succeed world of writers.
I thought it sounded cheap and dull, but I gave it a try because I knew I was guaranteed to learn something new. And guess what - turns out marketing is cool, interesting, and challenging in ways I never imagined! Also, label areas that should be avoided because the details — although they may be interesting — are too specific or unrelated.
In the previous steps, you have divided the selection into sections and located the author’s main ideas and points. From the sentences, you should be able to create a thesis statement that clearly communicates what the entire text was trying to achieve.
If you find that you are unable to do this step, then you should return to STEP 4 and make sure your sentences actually addressed key points. You can use the thesis statement as the introductory sentence of your summary, and your other sentences can make up the body.
Add some transition words (for example: then, however, also, moreover) that help with the overall structure and flow of the summary. Also, check to make sure that your text does not contain your own commentary on the selection.
If you do not, you may have focused too much on one area of the piece and not enough on the author’s main idea.



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