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02.01.2014
It is a common misconception that relationships fail because of conflict over sex and money. Contrary to how we say it and are socialized to believe it, no one makes us feel something.
Just as no one but us has power over how we think, feel and behave, no one has the right to tell us that how we are feeling is wrong. It is also not helpful to be too personal, especially in regards to personality characteristics.
With clear and healthy communication most all relationships will work, it just takes team work and effort. A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Surprising to many, the subject matter of a logo is of relatively little importance, and even appropriateness of content does not always play a significant role.
Probably the best example of a timeless logo is the Coca-Cola logo… if you compare it to the Pepsi logo below, you can see just how effective creating a timeless logo can be. I like to work first in black and white to ensure that the logo will look good in its simplest form. One should also familiarise themself with the commercial printing process so as not to come into printing problems further down the track. It is also important to state that that a logo doesn’t need to show what a business sells or offers as a service. For further evidence of this, take the top 50 brands of the world – 94% of the logos do not describe what the company does. Excellent article Jacob, these principles are really important for every designer, and the way you explain is really clear and easy to understand for everyone I think.
Great article!Great design has a hook, some thing that make a lasting impression on you and provokes a response. Again, an excellent post that reiterates much of what I’ve read from your past articles as well as other logo design blogs out there. I do try to explain things in a more simple way so as that more people can understand them. Part of our job as designers is about educating the client and if you can do this, half your job is already done. I wasn’t meaning for any of them to be in any particular order and have since added that disclaimer in the article though what you are saying is quite correct. At first I thought that you were saying logo design is as easy as drawing in the sand, but after re reading it, I realised that you are referring to the simplicity of logo design – a logo should be simple enough, it can be drawn in the sand. As I said to Harorabhjot, part of our job as designers is about educating the client and if you can do this, half your job is already done. I also quite like the 1973 version, maybe without the rectangle bits on the sides so it is just the circle.
Developing a thick skin is just something that you need to learn – like you say, it is part of the learning process.
No I did not create it, nor do I know the origin of the maker though I looked up the early Coke logo and it is not entirely different at all.
So we’re going to pretend that the New Coke, Coke, and Coke Classic logos never existed? A great and very helpful article, no matter how much a person can read about logos there’s a lot to learn. For example everytime Pepsi change thier logo (with thier packaging of course) people seem to buy more just to make sure they still tatse the same.
I enjoy designing a lot and I have been impressed with your logos that I find intelligent, creative and original.
Thanks for the helpful article, great quote by David and the Coca Cola vs the Pepsi timescale really works well to illustrate the point. Not long ago we shared five obstacles to becoming an effective listener because good listening is an essential skill for a happy and long-lasting marriage. Read through the following ten tips for effective listening and choose just one to implement today and develop as a good communication habit.


Do not act as though you are listening if your heart is not in it or if the time is not right for you to listen. If you want to listen but are not free to pay attention at the moment, say so, but add that you would like to listen later. Focus on the speaker’s feelings, needs, and perceptions or on the information that is being communicated. Offer back what you are hearing in your own words with your voice rising in a questioning tone. Don’t presume that what you are hearing is exactly what the speaker is trying to say. Marriage EnrichmentGet monthly emails with inspirational marriage advice and enrichment ideas. Survey DIY Leadership Analysis DIY Teamwork Analysis Tool Blog LMA Library Courses What do you need?
The real culprit for unhappy relationships is the lack of communication we have about sex and money! Without good communication we can become lost within our relationships and many times stop connecting completely.
The ease of texting and emailing can help couples communicate throughout the day, especially if you send your partner love notes. It is very important to be able to validate our partners’ feelings, even if we don’t agree with them or understand them. Our partners are more likely to hear our frustrations if we ask them to change or be more cognizant of particular actions, not a personality characteristic. A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message.
An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo. It merely indicates that a one-to-one relationship between a symbol and what it symbolized is very often impossible to achieve and, under certain conditions, objectionable. This allows one to focus on the concept and shape, rather than the subjective nature of colour. It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning.
Interesting way of looking at it, though I don’t think it could be applied in all logo designs.
In my opinion, by far, the 1973 version is classic, and should have been mildly modernised, not destroyed! I think the 1973 is not only my favorite but it can still be applied to any medium and in black and white and it would still be a good logo. As for Pepsi’s logo change, I believe this is done on purpose to keep up with the current trends. Shiny, gold, marble, luminous, multicolored, whatever, etc… The last thing they want to hear is you are using Illustrator instead of a motion-blurred VRay render. It’s true that a never changing logo makes it more Memorable but doesn’t changing it helps in sales? Authors Paul Donaghue and Mary Siegel give us ten rules of thumb for becoming a good listener in their book, Are You Really Listening?: Keys to Successful Communication.
Do this for a few days and you’ll be able to make good eye contact and body position a habit that pays off in the way you communicate with your spouse.
Our busy lives can very easily make us lose focus in the importance of connection and before we know it we are only communicating in a way that is checking in with our partner; how was your day, what is the schedule, what needs to be done, etc.? However, technology can also hinder the communication in that a text or an email is simply not the same as having a face to face conversation and many times can be misinterpreted. Our partners cannot read our minds therefore the more clear we are about our feelings, needs and wants the more likely our partners will be able to meet those feelings, needs and wants. For example, “I need you to help me with the laundry this week” will be received much better than “You are lazy and never do the laundry”. Ultimately, the only mandate in the design of logos, it seems, is that they be distinctive, memorable, and clear.


For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. One must also remember printing costs – the more colors used, the more expensive it will be for the business over the long term. This can distract from the overall design – say if you saw your logo in all red, that color may be the first thing that you respond to and not the composition of the design elements. A similar comparison could probably be also done with IBM and many other tech companies relative to Rand’s genius for timeless ideas. If the logo is for a prestigious university, but has a logo that looks like Toys R Us, it won’t connect with the audience — it will betray the brand.
They had a classic logo (of a star inside a hatched circle), but was afraid it tied them too much to the circus, which is understandable.
In regards to describing a logo, it does help to have a describable logo, and those that are, are usually the most memorable which in turn means they are simple. Just take things with a grain of salt and you will be fine but remember you can’t please everyone. The logo also need to also be able to transpire well when used in black and white – which is another factor to consider when designing a logo. While the basic point is still valid the idea of Coca-Cola never changing their logo is false. The more focus you can place on these listening and communications skills, the more you will be able to develop a level of mastery that is going to pay dividends in your marriage. Our busy lives, technology, kids, work, the house can all be barriers to our connection; therefore, it is important to have good communication skills for when we are communicating with our partners.
He may say or do something that leads me to choose that emotion, but the anger is all on me! Validation is important, we must know that we are being seen and heard in our relationships.
Simple logos are often easily recognized, incredibly memorable and the most effective in conveying the requirements of the client. I will not even consider submitting color suggestions to a client for review until they have signed off on a final black and white logo. But at the end of a semester we have a one-on-one critique with our professors and this past semester I took the critique too harshly. They always advertise for new generations in their commercials(especially the most recent ones). Saying something more along the lines of “I’m sorry I hurt you, what can I do to make it better?” is much more validating than “I’m sorry you feel that way” or “You shouldn’t be upset…”.
A refined and distilled identity will also catch the attention of a viewer zipping by signage at 70 miles per hour, on packaging on the crowded shelves of a store, or in any other vehicle used for advertising, marketing and promotion. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.
I guess it was a matter of me being too hard on myself, rather than accepting and learning from the critique itself.
When we start off a conversation with “You did this” or “You said that”, our partner’s blame detector goes up, which means they are no longer listening to our message but rather thinking about how they are going to defend themselves.
Remember, the basis of the hugely effective international branding for the world’s largest shoe manufacturer is a very simple graphic swoosh. I have always felt, that if you need more than a sentence or two to describe what that logo signifies for a brand- it doesn’t serve its purpose as a logo. The effective communication checklistView the effective communication checklist to ensure that your team benefits from effective communication. Do you need to develop your communication skills?Do you need to develop your communication skills? LMA offers a number of courses that develop and refine this much needed skill, click here to view LMA’s courses.



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