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Learn how AdGooroo can help enterprise-level advertisers better understand the search marketing landscape and optimize campaigns to outperform your top competitors. Learn how AdGooroo can help agencies achieve your top marketing objectives, including increasing new business and optimizing client campaigns. Gain new insights into search marketing, your competitors and your category with primary research from AdGooroo’s experts.
AdGooroo research shows that Paid Search spend in the Weight Loss, Exercise and Fitness category has spiked every January since 2011, topping out at more than $10 million last year. For instance, the #1 keyword in the Top 20, by far, is ‘garcinia cambogia’, a tropical fruit that is promoted as a weight-loss supplement (most famously by Dr. In another surprise, eight of the Top 20 keywords are related to either weight loss surgery or cosmetic surgery, including ‘gastric sleeve’ ($178,000), ‘bariatric surgery’ ($140,000), ‘liposuction’ ($136,000), ‘liposuction#’ ($87,000), ‘gastric bypass surgery’ ($72,000), ‘liposuction cost’ ($65,000), ‘weight loss surgery’ ($65,000) and ‘tummy tuck’ ($61,000).

Finally, advertisers spent a hefty sum sponsoring two keywords in the Top 20 that are specifically focused on diabetes: ‘diabetic diet’ ($234,000) and ‘diabetes diet’ ($63,000).
To gauge the top Weight Loss, Exercise and Fitness advertisers in the first 21 days of the year, we also examined Paid Search activity on the top 476 keywords in the category. Also, understand that no pill is more effective than maintaining a regular exercise regimen and a healthy diet. This in itself is probably not surprising considering that January is the month for New Year’s resolutions.
Oz). Advertisers spent $327,000 sponsoring this term from January 1-21, and another $60,000 sponsoring the term ‘garcinia cambogia reviews’ (ranked at #20).
For comparison, the two garcinia cambogia keywords averaged only a $0.96 CPC, but were searched and seen by far more people, as shown by the nearly 11 million impressions they generated during the period vs.

The ranking includes companies from a variety of industries, including diet services, fitness program providers, retailers, dietary supplement manufacturers, exercise equipment manufacturers, non-profits, surgeons and a gym. They had reviews and recommended a specific brand with their gold seal of approval and a link to buy.
However, AdGooroo’s examination of Paid Search activity in the Weight Loss category in the first 21 days of 2015 does reveal some perhaps unexpected findings.

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