A bullhorn megaphone covered with words describing forms of communication such as talk, listen, hear, see, educate, update and more. Ever since the advent of social media, we've been told over and over how it is going to change the way we communicate with each other. In all, people seemed to form six distinct types of crowds, which seems to conform with how people tend to communicate in the real world. Third is "brand clusters," which is when people comment on things like celebrities or well-known products. After that there are "broadcast networks," which happen when people re-tweet breaking news. Lastly is "support networks," which are conversations that are directly from one source, like when customers tweet out their customer service complaints to a Twitter service account.
It is essentially mapping social network conversations, he said, comparing it to a photographer going out and taking pictures of people.
An obvious beneficiary from this type of data would be brands and advertisers, who would only want to target select audiences, and could manipulate these types of conversations to get people to react them way that they want them to. Another potential use could be from advocacy groups, who want to shape their outreach to those who are influential in shaping messages through out the network.


When I asked if anything about the findings surprised them, Smith said he thought there would actually be more groups, though he noted that there are more potentially out there.
Pew Research Center Internet Project and the Social Media Research Foundation used a free and open social media network analysis tool created by the Social Media Research Foundation called NodeXL1 to collect data from Twitter conversations and communities related to a range of topics. NodeXL then generated network visualization maps along with reports that highlighted key people, groups, and topics in the social media discussions.
This is different from previous Pew reports that have relied on traditional methods, like surveys and focus groups, Rainie told me. NodeXL could be used to map out any number of social networks, from Facebook to wikis to blogs to YouTube to Flickr, even e-mail.
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It has allowed people to more easily find, and talk to each other, even if they haven't seen in each other in years.
If networks like MSNBC and Fox News didn't already tell you this, people tend to go to like-minded people when it comes to their politics.


Not surprisingly, people tend to re-tweet, and repeat, what well-known news organizations say.
These networks create an opposite effect from "broadcast networks," because it is replying to disconnected users, rather than getting replies from them. Click through to see more designs, create your own, share designs and purchase customised products.
In other ways, though, it has simply allowed people to transfer their regular communication patterns over to a larger platform.
They went on to look at the ways in which people found it easiest to find happiness in their lives, looking at money relationships and suchlike.



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