David Kelly is the founder of design firm IDEO, which created wonders such as the first mouse for Apple.
IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. GE's Adventure Series redesigns imaging equipment including MRIs, X-ray machines and CT scanners like the pirate-themed machine pictured here to make the procedures less scary for kids. Doug Dietz is an earnest, soft-spoken Midwesterner with a wry, endearing smile and eyes that are quick to well up with tears at an emotional moment. A twenty-four-year veteran of General Electric, Doug helps lead design and development of high-tech medical imaging systems for GE Healthcare, an $18 billion division of one of the largest companies in the world. A few years back, Doug wrapped up a project on an MRI machine that he had spent two and a half years working on. When Doug witnessed the anxiety and fear his machine caused among the most vulnerable patients, the experience triggered a personal crisis for him that forever changed his perspective. So Doug sought advice on this deep personal and professional challenge from friends and colleagues. The workshop offered Doug new tools that ignited his creative confidence: He learned about a human-centered approach to design and innovation.
By applying human-centered design methods in his own work, Doug believed he could come up with a better solution for children—and he was determined to make it happen.
By thinking holistically about how children experienced and interacted with the technology, Doug helped transform the MRI suite into a kid’s adventure story, with the patient in a starring role.
With Doug’s new MRI redesign for kids, the number of pediatric patients needing to be sedated was reduced dramatically. But the biggest satisfaction for Doug lies not in the numbers, nor in GE Healthcare’s improved bottom line (although these were important for gaining internal support). Less than a year after his epiphany, Doug’s increased creative confidence catapulted him into a new role as a thought leader at GE. Doug’s story illustrates the way human-centered design can lead to breakthrough innovations. David Kelley is the founder of IDEO, one of the world's leading innovation and design firms, as well as the creator of the d.school at Stanford University. If you are a current Indie Business Network member, click here to join our exclusive private Facebook group where we read and discuss the books together! In Creative Confidence, the Kelley brothers remind us that we all have ideas and insights to offer.
Tom Kelley is a partner at IDEO, and the author of the bestselling The Art of Innovation and The Ten Faces of Innovation. Purchase the book at your favorite local Indie book store by doing a search on Indie Bound. Stanford d.school founder David Kelley has co-authored a book with his brother on how to unlock everyone's innate creativity. D.school founder David Kelley and his brother Tom have written a book to help people unleash their creative potential. David Kelley, the founder of the Stanford d.school, firmly believes that humans are inherently creative. Creativity is indeed waning in the United States despite the scores of books that try to teach people how to be creative.
With his New York Times bestseller, Creative Confidence: Unleashing the Creative Potential Within Us All (Crown Business, 2013), Kelley and his brother Tom are intent on awakening the creativity of ordinary people by breaking the shackles of fear that constrain their best thinking. To someone who has grown up thinking he or she is simply not creative, tapping into a hidden wellspring of creative thought can seem a colossal task. Design thinking is similar to "guided mastery," a technique psychologists frequently use to help patients squash their phobias.
Kelley encourages students of the d.school and readers of the book not to fear such failure. Stanford has a long history of supporting creative confidence in its students and professors.
For 2014, design experts took some time to sit down, get the charts and list down the designs that truly appealed to us on and off-screen.
The crooked teardrop pattern can be traced back to India and became more prominent during the ‘60s.
Full color photographic prints are what define this trend and are mostly used in product packaging design. Also referred to as 8-bit design or analog art, pixel art is sometimes used to embody nostalgia, giving reference to old videogames that we used to play, but has then been translated and integrated into modern designs.
There’s no denying that K-Pop design is eye-catching, what with its attention-grabbing layering of prints, quirky illustrations and sketches or use of large typefaces over contrasting background. Flat design, more apparent in desktop and mobile UI, became big this year thanks to Apple’s adaptation of the style to their software update (which originally appeared in 2013 during the iOS 7 launch). As we are growing along with this digital trend, we cultivate a desire to communicate in the most authentic manner. Designers are keen on experimenting with geometric prints, mainly because of its simple and no-fuss design.
Because designers keep on innovating and pushing the boundaries in terms of designs, it would not be surprising to see any of these trends again in the future. I love Cafepress, this company has the best customer service: My sister ordered a printed sweatshirt for my son from them. Snapfish is converting to a new site, and I had to communicate with at least four-five different CS reps. They even sent out a replacement mug and told me to the keep the old one, and the same for one of the t-shirts I had bought - that's $25 Dollars and a lot of hassle they saved me, even-though i would have happily returned it. He now heads Stanford’s d.school and works toward training the design thinkers of tomorrow. The Kelleys' new book, Creative Confidence: Unleashing the Creative Potential Within Us All, was released this week. His multimillion-dollar magnetic resonance imaging (MRI) systems peer painlessly inside the human body in ways that would have been considered magic just a generation ago. When he got the opportunity to see it installed in a hospital’s scanning suite, he jumped at the chance.
But then the technician asked him to step out into the hall for a moment because a patient needed to get a scan.


He observed and talked to users of existing products and services to better understand consumer needs. Making no changes to the complex technology inside the scanner, Doug and his ad hoc team applied colorful decals to the outside of the machine and to every surface in the room, covering the floor, ceilings, walls, and all of the equipment. The hospital and GE were happy too because less need for anesthesiologists meant more patients could get scanned each day. Would it be an exaggeration to say that, in the process, Doug also helped change the world a bit? People who use the creative techniques we outline are better able to apply their imagination to painting a picture of the future. For the past few years, I have hosted Indie Business Book Club, a fun and convenient way for Indie Business Network members to learn and grow together.
They demonstrate that creativity is a mindset, a way of thinking, and a proactive approach to finding new solutions.
Donna Maria teaches Makers and Creative Entrepreneurs how to use technology and community to build a profitable, sustainable business.
Through a technique Kelley calls "design thinking," people from all walks of life can gain overcome their anxiety about sharing ideas and gain confidence in their inner creativity.
He says that all of us start out drawing, painting and playing pretend, but over time we are led to believe that there are "creatives" and "non-creatives," with the majority of us believing we fall into the latter category.
Kelley takes a new approach: People don't need to be taught how to be creative, they need to develop confidence in their creative nature.
Kelley circumvents this performance anxiety by introducing students at Stanford's Hasso Plattner Institute of Design, known informally as the d.school, to the creative process in baby steps, using the design thinking method. The success of solving the problem gives them the confidence to try something a little harder. The technique incrementally introduces people directly to the objects of their fears, such as spiders, until their fears evaporate.
These trends translate to all media types, across web to fashion, even to industrial design. According to Stylesight, paisley prints are often used as design inspirations this year. According to Stylesight, photographic packaging makes for high visual interest and impact on shelves. Add to that how Korean fashion has evolved over the years and has become an influence in the global fashion scene. This has been one of the best design innovation especially in mobile because it removes unnecessary pixels from being used, minimizing distractions and allowing the viewer to focus only on the program’s core functionality. There are countless ways to work with this print and it can be used across different platforms. They seemed to be a good option for photobooks, spend days creating and now i cannot upload. Please kindly hold on the chat for a minute, meanwhile I look up the information."), and in the end, none were able to help me. Why on earth would any company introduce a new version before all features are available or before the bugs are worked out--beta version? I have recently ordered t-shirts in the wrong size, and also got a mug with a hairline crack along the bottom, causing it to leak droplets of water, but within 30 mins of emailing, I received a response. Bookmarks, calendars, flyers and business cards are just some of the items I ordered in the last year. Tom Kelly leads IDEO along with his brother David and is the author of The Art of Innovation and The Ten Faces of Innovation. In the book, the brothers recount anecdotes from their work at IDEO and at Stanford's d.school (the institute of design created by David Kelley), and offer tips to help everyone build creative muscle in an era when success depends on innovation in every field.
Standing next to his new machine, Doug talked with the technician who was operating it that day. When he did, he saw a frail young girl walking toward him, tightly holding her parents’ hands. And that was when Doug learned that hospitals routinely sedate pediatric patients for their scans because they are so scared that they can’t lie still long enough.
Pride in his design was replaced with feelings of failure for letting down the very patients he was trying to help.
Searching for a fresh perspective and a different approach to his work, Doug flew to California for a weeklong workshop.
He collaborated with managers from other companies and industries on crude prototypes of designs to meet those needs.
He reached out for help from people around him, including a small volunteer team from GE, experts from a local children’s museum, and doctors and staff from two hospitals. They also created a script for machine operators so they could lead their young patients through the adventure. The operator tells kids that they will be sailing inside the pirate ship and they have to stay completely still while on the boat. They believe they have the ability to improve on existing ideas and positively impact the world around them, whether at work or in their personal lives.
While competitors focused on the never-ending battle surrounding technical specifications (like scanning speed, resolution, etc.), Doug found a whole new way to improve the lives of patients and their families. Published by Crown Business, an imprint of the Crown Publishing Group, a division of Random House LLC, a Penguin Random House Company.
The combination of creativity and confidence is a one-two punch that I just couldn’t resist. We forget that as kids, we were all creative, making things out of clay and using crayons with abandon. Kelley believes that this confidence can be achieved with "design thinking," a method of design problem-solving that encourages empathy with the users of products, services and digital experiences. The process continues until the individual "flips," as Kelley puts it – when the student begins to gain confidence in him- or herself as a creative person.
Failure allows people to identify shortcomings in their ideas and prototypes so that they can improve them and expedite the creative process. Businesses and schools from Asia and Europe frequently approach the d.school to gain insights into how to unlock creativity in their students and employees. The influence of graphic design caters to a varied audience, expanding its impact not only to the creatives and enthusiasts but to the working class as well.


Taking cue from leading textile and surface design show Indigo, this trend translated across various design mediums, revolutionized by the studios with bold key lines, bright pops, gradients of colors and oversized scales. The borderless print design fills the whole packaging, giving a sense of transparency as to what the product is trying to offer. There is both sophistication and all things cute over their style, which has later on translated into graphic design as well. We appreciate handwritten things because they are carefully made, and the emphasis for written communication has never been more apparent than today.
We contacted RMA and within a few hours they replied: we will send you a new one in the correct size. I really wanted to communicate with a manager, not about the CS reps, but about the problems with Snapfish's new site. Because a family member downloaded photos I want to include to Snapfish, I had to start over on Snapfish. I'm ordering prints of the photos on the new Snapfish and will scan them to include in my photo book on the other site. I came to this site looking for a coupon to order a iPhone case, but looks like they are not available yet.When will they be available?
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Here at the Eye, the authors share an excerpt from the book that illustrates IDEO's guiding principle of the power of human-centered design. He didn’t know quite what to expect, but he was eager to embrace any new methodology that would help him in his quest to make MRIs less frightening for young children.
Gaining new perspectives from them, he continued to experiment and iterate his concepts in class, building on the ideas of others. Without that belief, Doug wouldn’t have been able to take the first step toward his goal.
In our experience, approaching challenges from a human perspective can yield some of the richest opportunities for change. The vibrant hues also makes the packaging stand out from the rest, giving it a distinctive look. Handwritten and brushed typefaces are now popular, making it to catalogs, postcards, posters and even magazine covers.
The authors define Creative Confidence as the combination of the ability to find ideas and the courage to put them in action.
And if an anesthesiologist isn’t available, the scan has to be postponed, causing families to go through their cycle of worry all over again. At the end of the week, the cross-pollination of ideas made him feel more creative and more hopeful than he had when he left home. In another story, the MRI is a cylindrical spaceship transporting the patient into a space adventure.
At the same time, they also stress that any solutions that come up must be economically viable. Throughout the book the authors reiterate that creativity is a state of mind and the design thinking methodology in the book can unleash creativity in anyone.The first few chapters are written in a motivational book style and you will feel that you are perhaps reading a Deepak Chopra or Paulo Coelho at times. But that does not mean that average Joes like us cannot have a slice of that creative pool to complete our day-to-day tasks or excel at our jobs. However, this style helps the readers get over the fear that they are not the creative type and helps absorb the fundamentals of creative thinking that the authors discuss in the book.Each chapter in the book is a step in the creative-problem-solving cycle.
Tom and David Kelly firmly believe that creative thinking can be learned like any other skill.Apart from discussing about the right environment and state-of-mind, the authors reinforce that epiphanies are a product of hard work and a trained mind. Authors consistently use stories with real life characters to explain and stress the problems that design thinkers should aim to solve. For example, in the first chapter, Flip – From Design Thinking to Creative confidence, the authors narrate a story of pediatric patients afraid of the monstrous MRI machine. What may appear as a flash of genius is a result of some new connection made by the discoverer’s relaxed mind building upon years of study and hard work.
This chapter talks about the state-of-mind that is necessary for creativity and talk about activities that can spark new ideas.Asking questions and challenging the set ways of doing things is the first step toward creativity. Just because 10 or 20 others do a certain thing in a certain way, it doesn’t mean that it is the best possible way available.The authors advise that human challenges and needs are much more complex than the technology challenges associated with a device. For example, a device designed to meet the needs of the developed world may not fulfill the requirements of a remote rural area in the developing world. Field study and social research should guide the initial spark as it graduates to fire.Other than the elaborate case-study like stories, the book is full of small instances of how great ideas and solutions came from the most unlikely places.
The chapter discusses stories of how different people turned their lives around and found a balance. With Jeremy’s example, the authors highlight this struggle when your job doesn’t excite you anymore – something the authors call the “curse of competence” – to doing something when you are never working or are never at work. Following your passion doesn’t necessarily mean less effort, It simply means that you are engrossed enough to be oblivious to the demands of that work. However, the authors clarify that no work is good or bad, what matters most is how you see it – as a job, a career, or as a passion.The authors will have by now convinced you that creativity need not be genetic. They have given you enough examples and proof of how anyone from any domain can become a creative thinker and apply it to their fields. Chapter 7, Move – Creative Confidence to Go, focuses on giving you the tools to spark new ideas. The chapter presents various exercises that you can start with to train yourself in the creative thinking approach.In SummaryWith this book the authors tell you that,You don’t have to be creative by birth. Engineers can develop a new perspective to look at problems and finding solutions that are centered around human problems rather than the technology that they are using right now.
Managers and organizational leaders can help instill the spirit of problem solving and exhort their teams to try and fail and work toward solutions that satisfy all stakeholders – but most importantly, the end-users.



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